RSS Marketing Services

RSS stands for Really Simple Syndication. It’s a new way for people to publish and distribute their content for News Headlines, Blog Post, Newsletters, Affiliate Advertising. It is a web content syndication format. An RSS file is written in a simple language called XML. We can use this syndication breakthroughs in the form of RSS for the benefit of online businesses. Usage of these strategies are exponentially exploding each day. We can formulate the RSS marekting strategy for your product and services. We can market the RSS feed through different channels. RSS gets all of your online content and marketing messages delivered to the receipients. There is no problem of spam filters or blacklists.
In Affiliate advertising, RSS feed provides the affiliates the latest RSS feed that they can either use to publish the latest products or latest offers or sales collateral from you on their websites or promote to their visitors. You can get your artilces published on other sites, generating more visitors and exposure for your business via RSS feeds. Website Content can be enhanced for example, Amazon has used RSS to tap into thousands of online content sources, to bring their visitors all the latest news, blog commentary and reviews about each individual product it carries. This enhances the visitor experience (since visitors could directly use Amazon to get all the information on a specific product from multiple sources, directly through Amazon), increase visitor-to-customer conversion, increase web-site stickiness and visit frequency, as sith RSS this can all be done using RSS aggregation & filtering tools.

Benefits of RSS Marketing

• RSS is dynamic. When a publisher changes content, audience know it instantly.
• The review of a large number of sites in a very short time is possible.
• RSS distributes content to consumers who might be too afraid to subscribe to e-zine - they can remain anonymous and don't need to subscribe or unsubscribe.
• Consumers opt-in to receive RSS feeds.
• RSS allows consumers to see some of the producer's content without needing to visit the site.
• By adding RSS to your web site you can automatically publish other people's content.
• RSS helps in increasing search engine rankings
• RSS save time. Iinstead of browsing multiple sites to find information of interest, syndicated content can be delivered directly through your RSS Reader.

What are RSS Feeds?

An RSS feed is created in a non-HTML format called XML. RSS feeds bring updated information straight to your desktop automatically. You can monitor News, Headlines, Newsletters, Articles, Job listings, Personal classifieds etc. However, if you click one of these links, you will most likely get a page full of details in your browser. The content published in a RSS feed is typically set up to send out notifications whenever new material is available. This makes the new content immediately available to feed readers and RSS search engines.

Why You Need a RSS Reader?

RSS readers or aggregators can interpret and display the XML coding. The web browsers can not do this. You use an RSS reader to bring new, constantly updated material to you, from all your favorite sites.

Steps to get started with RSS

• Simply right click on the RSS button
• Select Copy URL
• Paste that URL into your RSS Reader

Now you have the ability to quickly scan the sites that interest you. It eliminates unwanted email messages.

RSS Feed Creation Process

• Build a Feed: The feed generating software includes a wizard and helps to generate a feed.
• FTP your Feed to your Server: Once you have built an RSS feed, you will need to transfer the feed to your server.
• Display the Feed on your website using RSS feed standard icon: The RSS feed icon should be displayed to inform website visitors that an RSS feed containing content related to the website is available.
• Coding in the Header the web page so RSS Readers auto detect Feed: Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.
• HTML Display the Feed's Content on the website: The feed must be displayed in HTML format. It helps increase search engine rankings.
• Submit the Feed to RSS Directories and Search Engines: In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. More people utilize RSS newsreaders and aggregators to keep themselves informed. The ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines to RSS feed directories.

Many web users are still not aware of RSS technology and the potential benefits associated with them. Perhaps average users would be more appreciative of syndication technology if they knew what it is and how it benefits them.

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