RSS stands for Really Simple Syndication. It’s a new way for people to publish and distribute their content for News Headlines, Blog Post, Newsletters, Affiliate Advertising. It is a web content syndication format. An RSS file is written in a simple language called XML. We can use this syndication breakthroughs in the form of RSS for the benefit of online businesses. Usage of these strategies are exponentially exploding each day. We can formulate the RSS marekting strategy for your product and services. We can market the RSS feed through different channels. RSS gets all of your online content and marketing messages delivered to the receipients. There is no problem of spam filters or blacklists.
In Affiliate advertising, RSS feed provides the affiliates the latest RSS feed that they can either use to publish the latest products or latest offers or sales collateral from you on their websites or promote to their visitors. You can get your artilces published on other sites, generating more visitors and exposure for your business via RSS feeds. Website Content can be enhanced for example, Amazon has used RSS to tap into thousands of online content sources, to bring their visitors all the latest news, blog commentary and reviews about each individual product it carries. This enhances the visitor experience (since visitors could directly use Amazon to get all the information on a specific product from multiple sources, directly through Amazon), increase visitor-to-customer conversion, increase web-site stickiness and visit frequency, as sith RSS this can all be done using RSS aggregation & filtering tools.
An RSS feed is created in a non-HTML format called XML. RSS feeds bring updated information straight to your desktop automatically. You can monitor News, Headlines, Newsletters, Articles, Job listings, Personal classifieds etc. However, if you click one of these links, you will most likely get a page full of details in your browser. The content published in a RSS feed is typically set up to send out notifications whenever new material is available. This makes the new content immediately available to feed readers and RSS search engines.
RSS readers or aggregators can interpret and display the XML coding. The web browsers can not do this. You use an RSS reader to bring new, constantly updated material to you, from all your favorite sites.
Now you have the ability to quickly scan the sites that interest you. It eliminates unwanted email messages.
Many web users are still not aware of RSS technology and the potential benefits associated with them. Perhaps average users would be more appreciative of syndication technology if they knew what it is and how it benefits them.