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Have you ever wondered, why are you not getting the expected response from the email campaign? Do you know the reasons behind it? You too are one of those marketers who get amazed by the low response of nicely drafted emails sent for the marketing, feedbacks, branding and any other purpose. What is the most common reason for the failure of email campaign? The answer is simple - email ends up in the junk folder. So, what is the solution? ocus on ‘email deliverability’.
Email deliverability is a metric used to indicate the numbers of emails delivered right to the recipient’s inbox. The numbers of factors influence the landing of emails into inbox; all the mailbox providers take care of these factors but considering each factor at different degree.
| Do’s for Higher Email Deliverability | Don’ts for Higher Email Deliverability |
|---|---|
| Stand by a commitment to build trust | Don’t ignore privacy policies |
| Target Email to the right segment | Don’t send emails without authentication |
| Keep email contact list fresh | Don’t push hard inactive recipients |
| Hire a good email deliverability company | Don’t put barriers for unsubscribing |
| Use relevant and valuable content | Don’t rely on purchased emails list |
| Respond to complaints promptly | Don’t stuff inboxes of recipients with emails |
| Be proactive to reputation metrics | Don’t do email marketing without target |
| Use a simple subscription process | Don’t use HTML, Flash or JAVA script |
| Use a reliable and secured platform | Don’t neglect importance of infrastructure |
Outsourcing the best email deliverability consulting service is as important as sending your emails into the recipient’ inbox. The scope and importance of email deliverability services are increasing day by day with the increasing competition in the very business sector. The comprehensive email deliverability consulting services address all the aspects of email campaigns and infrastructure to improve the overall performance. More emails delivered to inbox mean more leads, revenue, and growth.
Maintaining optimal email deliverability is a complex process; it evolves around everything between DKIM to RBLs to Spam Traps. An email deliverability consultant helps you successfully manage the complexities of ISPs, mailbox providers and network filters to maximize the email deliverability to achieve the peak gains from email marketing efforts. The higher email deliverability boosts the conversion rate of emails into inquiries/orders.
The answer depends upon how important you understand that your emails should be delivered into the inbox of recipients. If you want each mail to be noticed by the recipients, investment for hiring an email deliverability expeert is always good. According to ReturnPath’s 2017 Deliverability Benchmark report, one in five emails doesn’t go to inbox; it means the success rate of your email marketing campaign is already fixed at 80% at your end. If 2000 emails go waste out of 10000 emails, can you achieve the expected growth rate? The answer justifies the investment for outsourcing email deliverability consulting services. Our email deliverability consulting services are planned to maximize the benefits of high email deliverability in the shortest period.
We have the highly trained Inbox Placement Rate (IPR) experts with years’ experience in providing comprehensive email deliverability consulting services. Our email deliverability specialists invest the best efforts with insights into the most advanced technologies to improve email deliverability. Plus, the tailor-made strategy encompasses all the aspects of email deliverability to ensure the quick gains of the right email delivery that you experience.
As being the one among the top email deliverability consultants in India, we provide email deliverability consulting services with the widest scope but at the lowest price. Our email deliverability service ensures to:
| Email Deliverability Audit Checklist | Activity Details | |
|---|---|---|
| DNS Configuration, Modification & Rectification of Records | ||
| SPF record | We monitor which servers are authorized to send email for a domain to detect and prevent spoofing for accurate maximum mail delivery. | |
| Merging More than 1 SPF Records | Having more than one SPF records creates deliverability issues. We merge more than 1 SPF Records to maximize email deliverability. | |
| SPF DNS Lookup Limit | SPF specification has a limit of 10 DNS lookups that helps to reduce the usage of resources by mailbox providers. Exceeding this limit fails in SPF check. | |
| SPF Alignment | We align ‘Mail-From’ address and ‘Header-From’ address to optimize your email sending procedure pass DMARC check. | |
| Customize Return-Path | Return path, also known as a reverse path, bounce address, envelope from etc, is a SMTP address used for receiving and processing the bounced messages. We customize Return-Path to improve email deliverability that results in a better response to your email campaign. | |
| DKIM Authentication | DomainKeys Identified Mail (DKIM) standard prevents spoofing and phishing as well as enhances the security of emails. DKIM email authentication makes your emails look more legitimate to recipients. | |
| DKIM Alignment | Under DKIM alignment, we align the parent email domain of signing DKIM domain with the ‘Header From’ domain to strengthen the sender reputation. | |
| DMARC | Domain-based Message Authentication, Reporting & Conformance (DMARC) is a policy for email authentication that prevents unauthorized email sending from your domain. Our DMARC specialists improve the quality of customized anti-spoofing and anti-spam algorithms. | |
| DMARC Policy | DMARC policy empowers the sender's domain to reflect that the sent emails are SPF and/or DKIM protected. DMARC policy directs the receiving server to respond in a specified way if the emails are not found passed in SPF and/or DKIM tests. | |
| PTR Record | PTR record maps the IP address to your hostname and ensures that your IP address connects to your host. Absence of PTR record may lead to rejection/bouncing of emails. | |
| DNSSEC | DNSSEC is a set of Internet Engineering Task Force (IETF) rules that are implemented to protect the email recipients from the forged DNS data. | |
| Testing | ||
| Feedback Loops (FBL) | FBL is a value-added service provided by the leading ISPs. FBL helps you get the data of complaints made by email recipients. | |
| Monitor Your Sender Score | Email Sender score is a metric of trustworthiness of a sending domain and sender’s IP address. Mailbox providers decide whether to deliver the message into the inbox or not based on Sender Score. | |
| Domain Reputation | Domain reputation (0 to 100) plays a vital role in getting high email deliverability avoiding the emails from landing into spam folder. Get your Domain reputation assessed by using Google Postmaster Tools and others to maximize email campaign benefits. | |
| Check Spam Score of Your Email Messages | Spam Score, a metric (0-100 scale) assessed by the machine learning model developed by Moz, tells about the risk of penalization or ban of the domain. Get the Spam Score of your email messages checked by the experts. | |
| Test the Spammyness of your Emails | Don’t let your emails land at the spam box of recipients. We test the spam potential of emails to help you optimize the content and other factors. | |
| Deny Listing | The deny list is a list of suspected IP addresses detected for sending unsolicited emails. Keeping a watch on Deny listing becomes more important to maintain sender reputation if you are using the shared IP addresses. | |
| Email List Monitoring | ||
| Seed List Testing | It is a scalable way to ensure that your emails land in the inboxes of recipients. We use advanced technology and tools to let your emails pass the variety of spam filters. | |
| Why Do You Need to Create Seed Lists? | Creating Seed Lists is an effective way to see how your email looks in different email accounts. Get the professionally developed Seed Lists to ensure the maximum visibility of your emails. | |
| How to Run a Seed List Test | Seed List Testing can be automated by using advanced tools to minimize spam filter and authentication issues. Get the analytics after Seed List Testing to make your email campaign more effective. | |
| Potential causes of invalid addresses | Wouldn’t you like to get rid of error message like "Invalid Addresses or Failed Addresses"? We detect the issues causing invalid addresses error; for example, SMTP server doesn’t allow relaying, login requirement, denial for external email addresses etc. | |
| Explicit Permission | When a contact agrees to receive emails from you, it is called ‘Explicit Permission’. Getting explicit permission improves your sender reputation and deliverability, thus, increasing the gains from bulk email messaging. | |
| "Opt-out contacts that have been unengaged more than 6 months" | The practice of Opt-out contacts, unengaged with you for more than 6 months, is good to improve deliverability rate. We help you for email list hygiene removing disengaged addresses to reduce the events like spam complaints, spam traps, hard bounces, etc. | |
| Mail Bounces | ||
| Soft Bounce | Soft bounced emails don’t reach to recipients because of temporary issues with receiving email account. We determine the cause of email bouncing based on analytical feedback reports provided by receiving server. The reasons of soft bounce may be full mail box, too large email message, DNS failure etc. | |
| Hard Bounce | Invalid recipient's address is the major cause of hard bounce of emails. A ‘Hard bounce’ occurs also because of the absence of a domain name. Support your email marketing campaign with ‘Email Verifier’ that decreases the events of hard bounces. The reasons of hard bounce may be non-existent email, bad SPF configuration, DNS failure etc. | |
| Mail Blocks | Emails are stopped from being delivered into the inbox if recipient's email server blocks the email messages. The reasons of mail blocks may be denied relay, spam detection due to bad spam score, attachment beyond allowed limit etc. | |
| Email Content / Segmentation / Capturing / Complaints | ||
| Use of HTTPS | Use of HTTP for email campaigns reduces the risk of getting negative points during the spam filtering process. Usage of HTTP for email campaign encrypts the communication that strengthens the trustworthiness of email sender. | |
| Use of Reputed Server | Use of Reputed Server like AWS so that images and resources are marked as clean by recipient server as AWS server are already white-listed. | |
| Subject Line to Boost Your Email Open Rate and Engagement | The subject line delivers the first impression to recipients. The precise, value added, interesting, and trustworthy subject lines of emails can improve open rate and engagement. The subject line of 8 words, optimized by the headline-analyzer tool, is found to be ideal for a successful email campaign. | |
| Email Segmentation | As the name implies, it is the practice of categorizing the email contacts based on particular criteria - geographic location, purchase history, interests, and others. A segmented campaign gets 64.78% more clicks and 14.37% higher open rate than a non-segmented campaign. | |
| Deterring Spam Bots | Protect the forms in mail letters from spambots to keep the contact lists hygienic. Let our professionals implement advanced Spam Bots deterring practices like double opt-in, test question, CAPTCHA blocking comment spam etc. | |
| Asking Recipient to Email Address Whitelisting | Email Whitelisting is a practice to let the particular emails land into the inbox, if you don’t want the emails from a particular sender go into the spam folder. Encourage the target audience for adding you to their contact address list. | |
| Monitoring Email Complaints | The deliverability of emails keeps on changing as your email marketing campaign reaches wider to different segments. Monitor the open rate, engagement, recipients’ feedback, and other metrics to make the necessary changes to reduce the complaints. | |
| URIBL Greylisting | URIBL Greylist is an independently operated list of domains used by bulk email spammers. It includes the domain URLs used in unsolicited bulk and commercial emails sent with opt-out options. | |
| Analyzing Email Metrics | ||
| Delivery Rate Vs Open Rate | Email delivery rate and open rate are different metrics. Delivery rate assessment considers the total delivered emails irrespective to their landing box – inbox or spam. The wider difference between email delivery rate and open rate harms your sender reputation because in such a case, more emails land in spam folder. | |
| Open Rate Vs Click Rate | Email open rate is a metric that tells the percentage of emails opened by the recipients while the email click rate is a metric that tells the percentage of emails that get at least one click by the recipient. | |
The email journey is an automated process designed by the email deliverability company for on boarding of new potential customers as well as for keeping the existing customers engaged with the brand. The email journey is the trigger for the customer journey. The success of email journeys is measured by different metrics like open rate, bounce rate, click-through rate, subscribe rate, and unsubscribe rate; the top email deliverability companies use advanced tools to monitor and measure the performance of email campaigns.
Three parties are involved in email deliverability:
Internet Service Providers (ISPs) decide to place an email in the inbox or spam folder on the basis of sender’s IP reputation. Every IP address reputation score is fixed between 0 and 100 based on sent emails. According to fig. above, the sender score above 90 works well for email deliverability.
Complaints, error/incorrect addresses and spam traps are three key factors that influence sender reputation. Spam rate under 0.1% works well for email deliverability; Purchased emails lists often increases spam trap possibilities. More numbers of incorrect addresses impact sender reputation. Email deliverability experts at Samyak Online help you diagnose problems and to solve the identified issues including spam traps, bounces, complaints, content links, compliance, authentication, and more.
Following five tips will help you keep your sender reputation safe and high:
Email reputation is a metric that an Internet Service Provider (ISP) assigns to the email sender. Higher the score means more numbers of emails will be delivered to recipients’ inbox. Email reputation is a critical factor for email deliverability. The low email reputation can impact deliverability in three ways:
Authentication is not just about email security but it is a powerful factor for good email deliverability. The sender sets a policy of rules for domain from which emails are sent and configure the entire infrastructure according to the authentication policy. The receiving mail server assesses the parameters of messages and delivers, flags, or even rejects the particular messages. Generally, four types of authentications are used – DKIM, DMARC, Custom Domain and SPF. Email authentication prevents email fraud, ensures continued delivery in the inbox and improves email deliverability.
Infrastructure in this context is the mix of software and hardware used to send emails. Email infrastructure is the most critical technical part of the mailing campaign; if set up properly, it delivers the messages to Inbox. Professionally structured infrastructure improves email deliverability. Sending infrastructure includes IP addresses, feedback loops, reputation management tools and domains.
Strong and consistent subscriber engagement is a key metric for email deliverability; and, the quality content improves it multifold. The suitability of content for the different demographic segments improves email deliverability. Even if you have a good sending reputation but you are not focused on the quality of email content, email deliverability may be low despite having the best infrastructure. COVID-19 pandemic has made email marketing more important than before; thus the inboxes are getting crowded. The quality content makes your email stand out of crowd to draw the attention of the recipient.
The hiring of a specialist email deliverability company drives in all the must-have quality parameters to improve the outcome of the email campaign.
Sending volume, sending frequency, user interaction, authentication, infrastructure, content spam complaints, Spam Traps, bounce rate, quality of the links in content etc are the prime factors that affect email deliverability. Certain commonly followed practices impact email deliverability. For example, hiding the unsubscribe links, not having segmentation in the mailing list, using “No-Reply” sender address etc.
ISPs can diagnose the recipients’ behavior with received emails. These can detect whether the recipient reads or deletes the mails without reading. Deleting the emails without reading is a negative sign for the content quality that is potentially understood for being spammy and a negative mark on email deliverability. ISPs improve email deliverability in many ways:
ISPs view the following three as the negative (–ve) attributes to email deliverability:
ISPs view the following five as the positive (+ve) attributes to email deliverability:
Email sender reputation is a major contributory factor in the success of an email campaign. The numbers of metrics are used to determine a sender’s reputation:
Emails segmentation is the strategic division of email subscribers into different segments primarily done based on similarities in recipients to increase email open rate. Emails segmentation done by a professional email deliverability company can improve email open rate up to 203%. According to HubSpot, a segmented email campaign, if executed by a proficient email deliverability agency, can deliver up to 760% boost in revenue.
Email marketing is an effective and widely adopted practice for personalized digital marketing. It is drawing the attention of digital marketers because of its must-have behind the curtain benefits. Outsourcing of the best email deliverability services helps you:
Following eight practices will help you do effective email segmentation for objective-oriented personalized email marketing:
SPF is the ‘Sender Policy Framework’ technique globally used to stop spammers from using a business domain without authority for sending spam and fraudulent emails that impact recipients’ trust in sender business/brand. SPF authorizes the hosts and networks to use a domain name for sending emails in addition to facilitating the receiving host to check the authorization of the sender. SPF Authentication is a path based technique that assures that an email is sent from its authorized origin to the destination. When a SPF Authentication empowered sending server initiates a Simple Mail Transfer Protocol (SMTP) transaction, the receiving server determines the authority of sending server to send that message in the line of domain’s SPF policy. SPF Alignment means the alignment of two headers if found in an email to align the values of both with each other. SPF Alignment assures that domain of both the headers is the same by using SPF or DKIM technology.
The ‘Envelope-Sender’ address is an email address identifying the source of origin of an email (MFrom address). All the bounced and undeliverable emails are sent back to Envelope-Sender address, also, known as the ‘Mail From’ (MFrom) address.
‘From address’ is an email address that is seen by the recipient. The sender address is an email address noticed by the mail server. Both the email addresses may or may not be the same; it depends upon the email sending infrastructure and practice. Sender Policy Framework (SPF) checks the Envelope-Sender domain for authentication. The ‘From address’ and ‘Mfrom’ address can be at different locations in the email-header.
ARC verifies the credentials of email intermediaries involved in sending the email to its destination. ARC has three components:
The receiving mail server implements AAR, AS and AMS to an email received. If the email is forwarded, all three credentials are preserved. When the recipient server receives an email, it validates ARC-Seal and ARC Messagine Signature. If the receiving email server finds ARC headers changed, it fails the DKIM authentication.
Return-Path, also known as reverse path or envelope from, is a mail address that defines where an undelivered email is to be delivered back. The return path is not visible to recipients; however, it is recognized by the email delivery process.
The return path is used as a parking place to receive bulk of bounced emails. It facilitates the senders to track the undelivered emails and respond to bounced emails.
DMARC checks the alignment between the email sender and defined return-path. Email authentication is made based on several factors. Every email server has different ways to interpret the mail headers; therefore, you need to customize the email return-path. The customized return path improves sending reputation and email deliverability by reducing the numbers of bounced or undelivered emails.
The email servers use Return-Path to get the SPF Record containing a list of IP addresses approved to send emails from the domain of Return-Path address. The recipient email servers, having the same list of approved IP addresses, compare the IP address to authenticate SPF authentication.
A customized return path is a must for SPF Alignment. SPF Alignment test is a part of DMARC. An email needs to pass SPF Authentication and Alignment tests for successful delivery in the inbox of the recipient. The domain of Return-Path should match the domain of ‘FROM address’.Sender Policy Framework is used to validate the email’s sender. Email Servers use SPF record to verify the authorization of a server to send emails for a particular domain. SPF record syntax is the structure of an SPF record.
For Example: "v=spf1 a mx ip4:192.168.121 -all"
Version number: SPF record starts with a version number like "v=spf1".
Mechanisms: Mechanisms, also called directives, are assessed in ‘front to back’ order to validate the sender’s authorization and evaluation stops when a mechanism results in a HIT. SPF mechanism defines a set of outbound mailers suffixed with one of the four qualifiers for a particular domain. All mechanisms are either separated by a space or a plus symbol.
Qualifier:A qualifier lays down the rule that what the recipient mail server should do if a specific mechanism results in a HIT. The four qualifiers are:
| Result | Meaning | Action |
|---|---|---|
| Pass | 'Pass SPF record' validates the host permitted to send | Accept |
| Fail | 'Fail SPF record' designates the host for NOT allowing to send | Reject |
| SoftFail | 'SoftFail SPF record' informs that the host is NOT allowed to send but in transition | Accept but mark |
| Neutral | 'Neutral SPF record' informs that the validity is uncertain | Accept |
DKIM (DomainKeys Identified Mail) is a technical standard used to protect email recipients and senders from spam, phishing and spoofing. DKIM, a type of email authentication, allows the sender to claim the responsibility for sending the emails in a way that a recipient can validate. DKIM alignment is done to match the email's domain of the DKIM signing domain with the ‘Header From’ domain. Two types of DKIM alignment are practiced - strict DKIM alignment and relaxed DKIM alignment. Mailbox providers favor the senders using DKIM authentication. For DKIM Authentication, emails are coded with DKIM-Signature by the sender allowing the recipient to decode that DKIM-Signature with a publicly available DKIM key.
DMARC stands for ‘Domain-based Message Authentication, Reporting & Conformance’. It is an email protocol for policy, reporting and authentication. DMARC protects the email sending domain users from the possibility of phishing emails, cyber threat activities, email scams etc. DMARC policy helps to stop spoofing attacks and email impersonation. DMARC follows two email authentication techniques - DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF). DMARC policy specifies the mechanism used by the sender for the best protection from any possible illegal use of the domain. DMARC policy is published in DNS as a TXT record.
Domain Name System Security Extensions (DNSSEC) is a set of ‘Internet Engineering Task Force’ specifications to secure the critical information provided by DNS that is used on IP networks. It makes the authentication in DNS more robust by the use of digital signatures. Protection from forged DNS data makes DNSSEC an important must-have technique for all the businesses depending on the success rate and reputation of email sending.
Domain Name System (DNS) translates a human-readable domain name to a machine-readable IP address. Reverse-DNS is just the opposite of DNS; it translates IP address to the human-readable domain name. The major reason of using Reverse-DNS for bulk email delivery campaigns is the improved sender’s credibility assessed by the server by identifying the origin source that results in higher email deliverability. Gmail & Yahoo Mail like major email providers do a rDNS lookup before accepting incoming emails. Some incoming email servers don’t accept emails from IP addresses without reverse DNS.
There are the number of tools to set-up and check Reverse-DNS; I will refer DIG Web Interface Tool or G-Suite Toolbox Dig.
On the linux system console, you can run the command dig -x 18.235.x.x (domain IP) to check whether or not the IP address is resolving to your host.
Example of PTR Record for samyakonline.net:-
PTR record, a type of DNS record, translates an IP address to the host-name. The PTR record is opposite to opposite of 'A' record. PTR records are stored with suffix of ".in-addr.arpa" to IP address. PTR are not stored within domain zone file rather they are stored in a zone file managed by hosting service provider.
PTR records, used in DNS reverse lookups, are used for-
In February 2024, Google and Yahoo announced new email deliverability rules aimed at enhancing inbox security and reducing spam for bulk email senders. These updates are critical for businesses and marketers who rely on email communications to reach their audience. Here's what you need to know about the new standards and how they impact your email strategies.
In an effort to combat spam and protect user privacy, Google announced:- New Gmail protections for a safer, less spammy inbox highlights their commitment to user security and a cleaner inbox experience. They're implementing stricter authentication standards, specifically focusing on SPF, DKIM, and DMARC protocols. This means tougher checks on emails claiming to be from Google or specific senders, minimizing the risk of phishing and impersonation attempts.
These changes are not made in isolation. We believe that collaboration is key to effectively combatting email threats and enhancing the overall user experience.
That's why we're proud to announce that industry peers like Yahoo share our commitment to these goals. Together, we represent a significant portion of the email landscape, and by working collaboratively, we can make a real difference in the fight against spam and phishing. Enforcing Yahoo's More Secure, Less Spam: Enforcing Email Standards for a Better Experience policy
Google and Yahoo are also enforcing stricter authentication protocols, emphasizing the importance of SPF, DKIM, and DMARC to combat spam and protect users. Their aim is to create a more secure and reliable email environment for everyone.
Both Google and Yahoo are taking significant steps to ensure a safer email environment for users. These include:
Both Google and Yahoo are taking proactive steps to safeguard your inbox. By adhering to stringent authentication protocols like those mentioned, they're making it harder for malicious actors to impersonate legitimate senders and trick you into opening phishing emails. This translates to a safer and more trustworthy email experience for you.
If you're noticing issues with your email marketing or a drop in deliverability following the new rules, prompt action is essential. Does Your Email Marketing Not Deliver? Check & Improve Email Deliverability! Our guide offers insights into navigating these updates and adopting best practices for optimal engagement. Still Got questions after the latest email rule updates? No worries, we've got more answers. Let's simplify and tackle any lingering doubts you might have about these changes, ensuring you're fully equipped to adjust and thrive under the new email deliverability standards set for 2024.
| Feature | Gmail | Yahoo |
| Spam complaint threshold: | 0.1% ideal, 0.3% maximum | 0.3% maximum |
| Enforcement timeline: | February 1, 2024 | February 2024 (general), June 1, 2024 (one-click unsubscribe) |
| Additional requirements: | None | May require sender ID verification for high-risk industries |
| Reputation system: | Yes, based on user engagement and spam complaints | Less transparent |
| Bulk sender definition: | Over 5,000 emails daily | Over 100,000 emails daily (unofficial) |
Q: What if my emails don't meet the new standards?
A: Emails that fail to meet the new standards risk being rejected or filtered into spam folders. It's crucial to align with these requirements to ensure your messages reach the inbox.
Q: When do these email changes take effect?
A: The new rules will start being implemented in February 2024. This gradual rollout allows time for businesses to adjust and optimize their email strategies based on feedback.
Q: What's the impact on transactional email senders?
A: Transactional senders, particularly those dispatching over 5,000 messages daily, must adhere to the new standards to maintain high deliverability and engagement rates.
Q: What defines a bulk sender under these new rules?
A: Google's anti-spam policy will apply stricter rules to senders of over 5,000 emails daily, requiring SPF and DKIM authentication for all. Yahoo has yet to define specific thresholds or a spam complaint rate for senders.
Q: Can these requirements change?
A: Yes, expect ongoing updates. The landscape of email deliverability is dynamic, and rules may evolve based on new insights and feedback.
Click Here For Email Deliverability Services
DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It is an email authentication protocol that helps prevent email spoofing and phishing attacks. DMARC allows domain owners to specify email policies and receive reports on email authentication failures, enhancing email security and protecting users from fraudulent emails.
DKIM stands for DomainKeys Identified Mail. It is an email authentication method used in cybersecurity to verify the authenticity of an email's sender and detect email tampering or forgery.
Samyak Online's commitment prioritizes email deliverability and security. By ensuring our email deliverability services adhere to these latest email authentication standards (SPF, DKIM, and DMARC) of Google and Yahoo, we are aligning with industry best practices and contributing to a safer online environment for everyone. This proactive approach demonstrates our commitment to protecting your data and ensuring your email communication remains secure.
The purpose of the SPF (Sender Policy Framework) record is to prevent email spoofing by specifying which servers are authorized to send emails on behalf of a particular domain.
DNSSEC (Domain Name System Security Extensions) ensures the integrity and authenticity of DNS information by adding digital signatures to DNS records, preventing DNS spoofing and providing a secure domain name resolution process.
Email deliverability services improve inbox placement, increase open and engagement rates, enhance sender reputation, optimize content, ensure compliance, and provide valuable analytics for successful email marketing campaigns.
Email deliverability services are tools or services designed to help businesses improve the deliverability of their email campaigns. They focus on ensuring that emails reach the recipients' inboxes rather than being flagged as spam or blocked by email filters.
Email deliverability is crucial for the success of email marketing campaigns. If your emails are not reaching the intended recipients' inboxes, your message will go unnoticed, and your efforts and resources will go to waste. Good deliverability ensures that your emails are reaching the right people at the right time.
Email deliverability services work by monitoring and analyzing various factors that affect email deliverability, such as sender reputation, email content, domain configuration, authentication protocols, and recipient engagement. They provide insights and recommendations to improve these factors and maximize the chances of successful email delivery.
When choosing an email deliverability service, consider features such as email monitoring, reputation management, bounce and complaint handling, inbox placement testing, email authentication support (SPF, DKIM, DMARC), ISP feedback loop management, deliverability reporting, and data analysis capabilities.
Sender reputation plays a significant role in email deliverability. An email deliverability service can help monitor your reputation by analyzing factors like email engagement, spam complaints, bounce rates, and blacklisting. By identifying and addressing issues that could harm your reputation, you can improve your chances of reaching the inbox.
Yes, many email deliverability services offer content analysis and spam filter testing. They can scan your email content for potential spam triggers and provide recommendations to improve deliverability. These services ensure that your email content aligns with industry best practices and avoids common pitfalls that may trigger spam filters.
Email authentication protocols like SPF, DKIM, and DMARC help establish your email's authenticity and reduce the chances of your emails being marked as spam. An email deliverability service can guide you through the setup and configuration of these protocols, ensuring that your emails are properly authenticated and increasing your deliverability rates.
Yes, most email deliverability services provide comprehensive reporting and analytics. They offer insights into your email delivery rates, engagement metrics, spam complaints, bounces, and other relevant data. These reports help you track your email performance, identify areas for improvement, and make data-driven decisions to optimize your campaigns.
No email deliverability service can guarantee 100% deliverability, as there are factors beyond their control, such as recipient email filters and user preferences. However, a good email deliverability service can significantly improve your deliverability rates by addressing issues within your control and following industry best practices.
The cost of email deliverability services varies depending on the provider, the level of service required, and the volume of emails you send. Some services charge a flat fee, while others may offer pricing based on the number of emails sent or the features included. It's best to contact service providers directly for accurate pricing information.
Yes, email deliverability services can benefit businesses of all sizes and industries. If you rely on email as a communication or marketing channel, ensuring your emails reach the intended recipients is essential. Email deliverability services
Yes, email deliverability services can assist in managing email bounces. They can identify and classify different types of bounces (soft bounces and hard bounces) and provide recommendations on how to handle them effectively. By understanding the reasons for bounces and taking appropriate actions, you can improve your deliverability rates.
Yes, reputable email deliverability services stay updated with email regulations and laws, such as CAN-SPAM Act and GDPR. They can provide guidance on best practices to ensure compliance with these regulations. They may also offer features like unsubscribe management and consent tracking to help you maintain compliance.
Yes, email deliverability services can help improve email engagement and open rates. They can provide insights into recipient behavior, such as opens, clicks, and conversions, which can be used to optimize your email campaigns. By analyzing engagement metrics and making data-driven adjustments, you can increase the chances of your emails being opened and acted upon.
The time it takes to see improvements in email deliverability can vary depending on the specific issues and improvements needed. Some changes, such as proper authentication setup, can have an immediate impact. However, other factors like building sender reputation or addressing content issues may require consistent effort over time. It is important to be patient and monitor the results regularly.
While specific requirements may vary depending on the service provider, there are some general preparations you can make. These include having a clean and updated email list, ensuring proper email authentication setup (SPF, DKIM, DMARC), and following email best practices for content and engagement. It's also helpful to gather information about your current email performance to provide a baseline for improvement.
Yes, email deliverability services aim to improve deliverability across various email clients and ISPs. They monitor and analyze deliverability metrics specific to different providers and offer recommendations to optimize your emails for maximum inbox placement. This helps ensure that your emails reach recipients regardless of the email client or ISP they use.
It is recommended to monitor and assess email deliverability on an ongoing basis. Regular monitoring allows you to identify any issues or changes in deliverability promptly. By reviewing deliverability metrics, engagement rates, and other relevant data regularly, you can make adjustments, maintain good sender reputation, and ensure consistent email deliverability.
Yes, you can use an email deliverability service in conjunction with your existing email service provider. Email deliverability services focus on improving deliverability factors, while ESPs handle email sending and management. By leveraging both services, you can benefit from specialized deliverability expertise while utilizing your preferred ESP for day-to-day email operations.
The bad open rate indicates poor quality email practices and infrastructure. If your email open rate is below 20%, you might experience different email deliverability issues. If we rank the open rate on the basis of 5 stars (excellent) to 1 star (not perfect), the 25% emails open rate will get 5 stars; 20-24% open rate will get four stars, 15-19% open rate will get three stars and 10-14% open rate will get just the two stars. If your email open rate is below 10%, you need to hire an experienced email deliverability consultant to review your mailing list and content quality and to identify the fundamental issues.
The scope of successful email delivery is limited to delivering the emails to a receiving server. The scope of successful email deliverability is wider and it covers the concern for delivering the emails into the recipients’ inbox. Having good email delivery metric but poor deliverability metric is a very common concern of email marketers because the efforts and time go waste if the marketing emails land into spam folder.
Spam filters are getting smarter than ever before to remove all the junk from the inbox but sometimes valuable emails also sweep to spam folder. The numbers of email parameters are responsible for flagging it as spam but the top reason is the use of spam trigger words. Here is the category of spam trigger words:
The words far from reality and questioning the behavior like beneficiary, vacation offers, weight loss, loan, lottery, serious cash, risk-free etc also trigger your emails to go to spam folders.
I will recommend the following four tools to check email sending reputation:
As being one among the top email deliverability companies in India, we use the advanced tools and techniques to improve your email sending reputation. Our qualified and experienced email deliverability experts review your existing email sending process, content quality, and infrastructure to identify the gaps. Our email sending reputation experts recommend the best feasible solution for the particular issue and guide your email marketing professionals to implement the new practices.
Yes, every time you change an email service provider, it impacts email deliverability and you need to send more numbers of emails to attain satisfactory email deliverability.
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