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AMP, an open source framework developed by Google in collaboration with Twitter, creates better, faster experience with mobile websites. It allows you to create lightweight experiences for mobile devices by simplifying HTML and CSS rules. Google officially integrated Accelerated Mobile Page (AMP) results into the mobile search results on Feburary 24, 2016. The webpages with AMP coding started to appear within a better noticeable place in SERP with a special ‘AMP lightning’ indicator.
Speed has been an important ranking factor and Google empowers this factor more by introducing AMP. Therefore, AMP will impact SEO outcomes significantly if the website is not at par with the standard speed. AMP is more about boosting the speed as well as it is aimed on making the content available for the users instantaneously. AMP SEO needs special tactics to optimize the functionality, images, and design for better speed and reduced bounce rate resulting in - increased engagement, traffic, leads and conversion rate.
As being the top ranking SEO agency in India with engagement of website designing and development, we have trained our SEO experts especially for AMP SEO. The following facts that you would like to know about AMP and SEO to improve website’s performance will help you decide quick and right.
Should I use AMP for my business website?
It is a common experience that media sites perform better on AMP. Most of AMP websites witness significant boost in organic search traffic. Google makes the AMP web content stand out with Rich Cards. The professionally implemented AMP website gets multiple benefits like:
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Yes, Google AMP is affecting the SEO outcome. AMP affects clicks, impressions and users’ experience that in turn affects SEO. Therefore, if you don’t have AMP, then you may see considerable drop in impressions, user engagement and clicks.
Google places the News carousel above-the-fold on mobile screens pushing down the organic search results.
With removal of the right-hand page ads on Google, quality over the quantity will take place in case of AMP ad placements. Brands that will pay to play will get the benefits of increased search impressions.
Local search results have been affected with introduction of Google AMP. Google monitors and accounts the clicks to decide content relevancy - AMP or local content.
Indexing time for AMP and regular web page is same.
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