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Youtube Marketing

YouTube is one of the best video social networking websites that allows both companies as well as personal users to create a free profile and connect with other YouTube users.Following are the methods that we use for your business promotion.

Create and Customize Your Own Channel

This is the first step towards becoming a video creator, News Master or opinion maker, rather than just another site visitor. We will create a profile for your company and link back to your website URL.

Customization Features

When we will sign up and start uploading, recording or aggregating video content, then your company can take advantage of some of the recently launched channel customization options.

Tag and Categorize

The key here is to run a search on similar content by keyword, and then make a note of how that content has been tagged and categorized.

Niche-Targeted Playlists

If we use your videos, we can do so by selecting clips from the My Videos section of created account and adding them to a new playlist.

Video Promotion on YouTube

YouTube provides a number of self-promotion opportunities, and among them is the ability to send emails to other users, and create bulletins from company profile or other users' channel pages.

Video Responses

We will create Video responses and can be chosen from our previously uploaded videos, uploaded there and then, or even captured directly from your webcam.

YouTube Groups

YouTube provides many groups to join by category, or create own group from the YouTube Groups page. There are advantages to both approaches.

Chat in the Streams

This gives an opportunity to share videos in a niche-targeted live environment and communicate with the people watching them.

Active Sharing

We will choose to turn on Active Sharing. All of the videos will then be added to a 'videos I'm watching' section on YouTube profile page.

Youtube Video Developer India

According to YouTube's website, your video must:

  • Be no larger than 100MB
  • Run no longer than 10 minutes

In addition, YouTube recommends the following video and compression settings:

  • MPEG4 (Divx, Xvid) format
  • 320x240 resolution
  • MP3 audio
  • 30 frames per second

While these are good guidelines, they are by no means the only way you can get a great-looking video on the Web. Indeed, most people tend to be more comfortable with one of the following formats:

  • Quicktime .mov files.
  • Windows Media Format (.wmv)

Given their prevalence, we'll explain the steps you'll need to take to compress those formats below.

NOTE: Though we're using Adobe Premiere Pro for our examples, this isn't a problem. These steps work just as well in Final Cut, Vegas or almost any other video editing application on the market.

Resolution Recommended: 1280 x 720 (16x9 HD) and 640 x 480 (4:3 SD)
There is no required minimum resolution - in general, the higher resolution the better and HD resolution is preferred. For older content, the lower resolution is unavoidable.
Bitrate Because bit-rate is highly dependent on codec there is no recommended or minimum value. Videos should be optimized for resolution, aspect ratio and frame rate rather than bit rate.
Frame rate The frame rate of the original video should be maintained without re-sampling. In particular, pulldown and other frame rate re-sampling techniques are strongly discouraged.
Codec H.264, MPEG-2 or MPEG-4 preferred.
Codec MP3 or AAC preferred
Sampling rate 44.1kHz
Channels 2 (stereo)

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