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Search Engine Optimization (SEO) is a commonly adopted practice to increase the quality and quantity of traffic to a website by improving the visibility in organic search engine results. The numbers of on-page and off-page factors decide the placement of a website in organic search engine results. The user experience (UX) plays a vital role in the ranking, traffic, leads generation, and conversion rate. UX has become more important especially after Google’s announcement about rolling out ‘Google Page Experience’ update somewhere in 2021. Samyak Online, as being the leading SEO company in India, offers the results-oriented site checkup/website SEO audit services that strategically empower the businesses to perform better in the competitive digital marketplace. Our team of experts has a deep understanding of SEO and can help you identify and fix any potential issues. Our free SEO audit is comprehensive and will cover all the important areas of SEO. We offer a quick turnaround time for our free SEO audits.
Website SEO audit also called SEO site checkup or SEO health checkup is an analytical process to evaluate the friendliness of the website with search engines and intended users. Website SEO site checkup delivers detailed reports about the website performance aligned to on-page and off-page ranking factors.
Website SEO audit experts use numbers of advanced tools to analyze all the critical on-page and off-page elements of a website that contribute to visibility in organic search engine results, traffic quality, users’ friendliness, brand image, popularity, UX, and leads conversions.
Outsourcing SEO audit service is inevitable to maximize the SEO campaign gains by keeping it on the guided track.
The website SEO check-up score or web audit score reflects the quality of the website in the line with engines’ quality guidelines. The advanced SEO site checkup tools analyze numbers of on-page and off-page technical aspects that aggressively contribute to website ranking. Different SEO check-up tools analyze the website SEO parameters in different ways because of the difference in perspectives, scope, and technology but the SEO score comes up as eye-opening data to design a perfect SEO plan. .
Most of the SEO audit tools score the website from 0-100. The SEO checkup score more than 90% is considered good reflecting that the web page is optimized; the SEO audit score around 30% is considered poor reflecting too many on-page and off-page errors.
SEO site check-up score varies with UX, UI, site speed, numbers of authoritative backlinks, on-page quality parameters, and
social media signals.
Having data-driven insights to identifying weaknesses, strengths, and improvement potentials of a website is a must-have for long-term success in a competitive business environment. It is a must to have the best cutting-edge competency to rank better than the close rivals. Here comes the role of SEO audit or SEO health check-up agency. SEO technical audit helps you identify the on-page problems that restrict search engines understand what your website is about, what kind of services/products you do provide, for whom your website is beneficial, what your competitive excellence is that others don’t have etc. Before planning any online promotion campaign, you must know all about the outcomes and effectiveness. SEO site check-up is a must to get technical insights in to the existing online presence; it helps to formulate the best SEO strategy by identifying and fixing the onsite/offsite issues that secretly divert traffic to competitive websites. SEO audit scales the quality of web content also giving the fair idea for optimizing headers, tags, titles, keyword distribution, images, page content, multimedia etc to improve user engagement. The website audit report presents the real time picture of traffic trend highlighting the peaks and valleys; it helps you understand customers’ behavior better.
The top 9 benefits of technical SEO health checkup that we do Free with proven technical excellence are:
Is it good to hire an SEO site checkup agency? Should you invest for website SEO check-up? SEO checkup or SEO audit gives you the data-based detailed reports detailing about what should be done to rank the website better and improve growth and profitability. The little investment for an SEO audit can transform the way of competing and getting an edge in digital marketing. The investment made for SEO audit or website health checkup comes back to your pocket; yes, Samyak Online makes it possible through its industry-best comprehensive and technically advanced SEO check-up services. As being one of the top website SEO audit companies in India, we assure you the ultimate website performance benefits at the earliest:
The most used search engine Google is making massive changes in ranking algorithms regularly to improve the UX consistently. Ideally, a growth-oriented business website needs SEO checkup twice a year.
Almost 47% of website owners say that they get a complete SEO audit every six months; while 29% of web owners say that they perform SEO check-up every month.
Periodically re-evaluating your SEO performance and updating SEO strategy in the line with the latest algorithm updates is the best way to retain and improve the website’s ranking. The regular algorithm updates by Google make it more important to review the business website and to fine tune it according to the latest ranking norms, marketing challenges and ever changing customer behavior. A complete web SEO audit is required whenever a major algorithm update is rolled out. Ideally, you must outsource the best SEO audit services once a quarter and at the beginning of new digital marketing/promotion campaign. Being proactive is better than losing the traffic to your competitors. Samyak Online, as the leading SEO health checkup company, will keep your business website empowered to hold its ground against the ever-changing challenges of the digital world.
There are more than 200 ranking factors that will play a crucial role in 2024 and coming years to rank your website in organic search results. The top twelve ranking factors to be addressed essentially in SEO health audit include:
‘What an SEO audit company does’ is a very common question coined by the web owners. The complete website SEO audit is an analytical process that goes through the numbers of verticals responsible for the overall performance of a website. Our SEO audit services are planned for the widest scope to take care of all the issues impacting your business performance. We stipulate technical site SEO checkup or website audit in different phases for the on the time, prompt, and strict monitoring:
Approach, tools, technology, and process are the four pillars of successful results delivering SEO audit. As being a trustworthy SEO checkup services agency, globally famed for the cheap SEO and digital marketing solutions, we try our best to justify your selection of Samyak Online for outsourcing website audit services. Our technical excellence and smooth customer-friendly approach make the whole affair of finding the gaps in the competency of website seamless. The practice of using the best SEO audit tools give you a reliable report about what to be done for future SEO and digital marketing:-
Google Analytics
Google Search Console
Google Pagespeed Insights
Google SEO Rich Results Tool
Google Mobile-friendly Test Tool
Ahrefs
SEMRush
Woorank
Ubersuggest
Over the years, our SEO checkup services have helped numbers of businesses of different sizes and types to improve their online performance. Our highly skilled SEO audit experts take every website audit as an opportunity and challenge to prove their capabilities; therefore, our site SEO checkup is planned for the widest scope ensuring that no stone is left unturned. We explore every aspect that may impact the website performance apparently or in-directly. To get the dependable metrics for accurate planning to improve and strengthen the online presence of your business website, our technical SEO experts regularly track the algorithm updates and ever changing buyers’ intent, buying behavior, keywords effectiveness, competitors’ acts, new technologies etc. -
The numbers of website owners don’t find their website where they want it in terms of traffic, ranking, and performance despite investing time and money for SEO. The major reason for not getting the expected SEO results is neglecting the on-page and off-page technical parameters that contribute to UX and search engines’ friendliness. SEO site checkup is the solution to improve the leads, revenue, and visitors. The top SEO companies offer affordable online SEO checkup services with customized scope for overall domain health. Outsourcing SEO audit service from the best SEO agency is the very first step towards successful on-page SEO, organic off-page SEO, and local SEO. We as being the leading SEO audit service provider do intensive efforts to understand your business and the target audience before going straight for audit exercises. For us, SEO audit is more than just using few free website analytical tools; we endeavour to make you aware, realized & convinced – how you can boost your business performance through global and local SEO.
The way of SEO audit may differ from one SEO audit agency to another but the website SEO audit checkup list remains almost the same. The difference in ultimate gains of outsourcing the best SEO check-up services for SEO score improvement comes because of the difference in technical expertise, adapted technology & tools, SEO audit perfection, approach, and experience of the hired SEO audit company. Besides planning the SEO checkup services for the widest scope, we stuff our SEO audit package with all the effective practices with an eye upon the challenges and possibilities in 2024 & beyond:-
Download Free SEO Audit Template
The page title tag is shown in SERPs, so, it is important to audit and optimize Page titles and title tags to tell the potential visitors about what the page is about. It results in increased clicks. The page titles are used in search engine results pages, web browsers, and social networks. Unique title content development, keyword optimization, brand name addition, making the page titles tags customer-oriented are the key activities of page titles audit.
The meta description, a snippet with 155 characters limitation, is a tag in HTML created to summarize a page's content. An optimized meta description increases the CTR because of being the organic advertisement text. Google often shows the meta-description as the summary of the webpage. Meta description audit takes care of keywords usage optimization, users’ intent orientation, text optimization, and length optimization.
The optimized hierarchical arrangement of web pages improves the UX because of placing the web pages in a particular order for convenience of users. An optimized hierarchical system is a part of users’ friendly website that is fine-tuned for informing, awareness, convincing, encouragement, action and conversion, etc. The SEO check-up company analyzes all the website hierarchy elements including positioning, size, color, contrast, alignment, repetition, proximity, texture, etc.
Keyword auditing should be a not to be missed periodic exercise at least once in six months. It is the base of the SEO roadmap. The keyword placement audit gives you insights for strategic keywords placement. The keyword placement audit analyzes keyword effectiveness, volume, keyword difficulty, search volume, keyword rank etc in the context of ranking, traffic, lead generation, and conversion. The site SEO checkup agency uses many reliable tools like Google Keyword Planner to create a data-driven keyword tracking report with Google’s performance analytics that guides for optimized use and placement of keywords.
Internal and external links of a website are the important assets that should be kept refreshed active and correct. Google considers numbers of healthy internal links pointing to a web page as a ranking signal telling about the importance of that particular page. The anchor text of internal links is also considered for placement in SERPs. Proper internal linking improves the indexing, improves the potential of getting valuable backlinks, improves the strengths of website, improves content value for ranking signals, adds more values for the users etc. The audit of internal and external links gives you insights about the quality and gaps in the linking of web pages.
Core Web Vitals - CWV allows us to measure User's Web Page Loading Experience. Core Web Vitals is an important signal for the evaluation of page experience. Primarily based on users’ experience, Core Web Vitals is a set of tangible and quantifiable speed metrics introduced by Google in May 2020 to help the webmasters for auditing and improving the user experiences. The old Website Speed Report in Google Search Console (GSC) has been replaced by Core Web Vitals under Enhancements reports. Core Web Vitals are quantifiable metrics that comprises of 3 components of web page load experience - LCP, FID, CLS. The Core Web Vitals report gives us a detailed breakdown of a website’s LCP, FID and CLS performance. As being the prominent web audit specialists, we offer data-driven deep-sighted Core Web Vitals Audit services that rank your website better.
The audit services for Users’ Experience (UX) empowers your website to stay in the organic ranking race after the rolling out of page experience algorithm update in May 2021. Everything constituting a performing website like content, backlinks, UX, security, mobile friendliness, functionality etc. needs to be taken with extra care by SEOs; it may require strategic changes in SEOs’ approach.
“Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.”
Source: https://developers.google.com/search/docs/guides/page-experience
The key aspects of ‘Page Experience’ are:--
The strategic approach for Core Web Vitals audit must go through all the three performance metrics –First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP).
The specially trained core web vitals experts assess the possibility of the presence of any issue like phishing, hacked content, or malware etc to ensure the best browsing experience.
The on-page content should not obstruct the users while browsing to deliver the best ‘Visual Load Time’ experience. The webpage experience signal measures how the users experience the interaction with a webpage.
Mobile-Friendly Test scales ‘how friendly your website for mobile devices is’. The exercise includes an assessment of content readability and on-page elements aligned to user experience.
Core Web Vitals audit services are planned to confirm the secure connection of the website as well as its suitability for recommended HTTPS.
Performance plays a significant role in the success of any online venture, as high performing sites engage and retain users better than poorly performing ones. Sites should focus on optimizing for user-centric happiness metrics.
"Performance is vital in the success of any website because high performing websites keep and engage the users better than poor performing websites. SEOs need to optimize the website performance for the best users-centric metrics"
Source: https://web.dev/fast/
Loading time plays a key role in the performance of any website because the faster loading of webpages keep the visitors engaged and retained better. SEOs need to focus on optimizing user experience metrics by using advanced tools like Lighthouse; and, website speed is the most critical contributory element for user experience.
Google analytics and metrics are a great help for the SEO masters as these reflect the weakness and strength of on-page and off-page SEO parameters. The metrics like volume of visits, unique visitors, location of users, devices used, bounce rate, average stay on the page, pages visited per session, conversion rate etc are analyzed in Google analytics and metrics audit.
The bounce rate is the percentage of visitors that quit the website without taking any action. Stopping a visitor from drifting, you obviously improve sale opportunities. The bounce rate is one of the RankBrain ranking factors. A study report in 2017 revealed the correlation between Google rankings and bounce rate. The slow page load speed, intrusive advertisements, too many alternative offers, unexpected & unrelated information/content, poor quality content, poor user experience, technical errors etc are the key aspects responsible for a high bounce rate of the website.
Backlinks, competitors' backlink profiles, 404 errors, social media presence, anchor text, Authority, brand mentions, content Relevance, Link Acquisition, trust factors etc are the key off-site SEO assets audited by SEO audit agency. Off-page SEO tells the search engines about the website and its importance for the users. A detailed report about each aspect of off-page SEO highlights the scope of correction and improvement.
Featured Snippets are the short text snippets that appear at the top of search results in order to answer a search query. Featured Snippet is taken from the most relevant web pages. Featured Snippets attract more organic traffic and clicks without higher Google ranking. Appearance in featured snippets is the guarantee for the best quality information intended by the users. According to Search Engine Land, a website with presence in featured snippet gets approximate 8% more clicks. Featured Snippets audit is focused more to make the content transparent in answering – what it is, why it is, how it does, how to do. Information presentation in a list, table structure, authority, quality of images, schema markup, etc are the other focus areas for Featured Snippets audit
Indexing is the process followed by Google to gather information about a website. Indexing issues can damper the ranking gains by SEO. Audit of Indexing issues improves keyword ranking. The commonly found Indexing issues under site SEO checkup are - DNS issues, Inherited issues, URL parameters, sitemap, meta tags in source code, .htaccess, robots.txt file, penalty etc.
Mobile-friendliness can be checked at https://search.google.com/test/mobile-friendly. Having a mobile-friendly website is must because the searches through mobile devices are increasing manifold every year and mobile friendliness has become a ranking signal. In addition, Google integrated AMP listings into mobile search results on Feb. 24, 2016 for faster and better engaging UX. The major issues that affect mobile-friendliness of a website are incompatible plugins, size of website mobile version, content width, too small text, too close clickable elements, gaps in cross-platform compatibility; the SEO audit takes evaluates all the issues affecting mobile-friendliness of website.
Any web page content created just to improve search results ranking without any relevance to objective or value for intended visitors is seen as spam. Spamming in any form is sure to harm the ranking as well as the website by attracting a penalty that may be blacklisting also. Harm to online business reputation delivers the long-lasting severe impacts to business interests. Spamming with your website may be because of several reasons. SEO check up for spam potential evaluates all the on-page and off-page issues and possibilities like web page spam, paid links spam, content marketing spam, SEO spam, rich snippets spam, malware, phishing etc.
The website SEO audit is an analysis of all the on-page technical parameters and off-page assets that affect search visibility. The website SEO audit helps you know the hidden reasons because of which you don’t get the expected SEO results despite investing money and efforts both.
The cost for website audit is FREE-For-All.
The website SEO audit time is one working day.
The major benefits of free website SEO audit are:-
A website SEO audit report is the analysis of findings during a website audit. The website audit report helps you optimize on-page parameters for generating more traffic because of improved visibility in search results.
Website SEO audit is important for any size website to identify its strength, weakness, and potential for improvement of on-page and off-page SEO parameters to make it more competitive.
The trustworthy SEO audit company analyzes all the technical parameters of web pages and the footprints off-page activities by using advanced SEO auditing tools like SEMRush, AHREF, and Google Webmaster Tools, etc. SEO audit makes the website and its presence in all the digital spaces more credible for the users and search engines.
The website security audit reviews the security controls, security policies, and the potential threats to the website and its app. The website security audit prevents issues and protects the visitors’ interests. According to a report released by Acunetix in 2019, almost 46% of websites contain high potential vulnerabilities. The early-stage threat detection mitigates the risk to operations, online assets, users’ interests.
The major benefits are:-
The top website SEO audit companies use different tools like AHREF, SEMRush etc to assess:
It depends upon the website size, type, and SEO activities. However, having a website SEO audit by the top website audit company each month interval is a good practice to rank it better.
There are different types of website audits classified on the basis of scope:
Yes, you have the liberty to fix or extend the scope of website audit services.
Woorank, Raventools, SEMRush, Moz, AHRE, Google Search Console, Google Analytics, etc are the free and paid website SEO audit tools. However, the ultimate gain depends upon the perfection and technical know-how of the user; here comes the role of a specialist SEO audit agency.
UX signals are behavioral patterns, which are used by Google to affect your page rankings. After the rollout of RankBrain (an AI algorithm), Google has started to incorporate ‘User Experience Signals’ also for the placement of a website in search results. Bounce rate, click-through rate (CTR), time on the website, user interaction etc are the key user experience (UX) signals.
UX audit company evaluates all the website elements that contribute to overall UX. The UX audit agency creates a detailed report telling you – what is working and what is not working from the users’ perspective. UX audit identifies the problems harming the UX. The numbers of tools are used to collect the metrics that tell about users’ needs and intent. UX audit technically evaluates the website to collect the metrics about flaws in navigation structure, cluttered screens, inadequate payment options, inconsistent visual experience, complicated processes etc.
Google's https://web.dev/measure/ is the best free tool to measure page load time. Google is using page speed as a ranking signal since 2010. The page speed audit benefits you by providing insights into all the key aspects that affect your webpage speed:
The backlink audit is the technical evaluation of backlinks created for SEO purpose. The SEO audit agency uses different backlink audit tools to list all the backlinks and to sort out the spammy, inactive, and bad backlinks. Backlinks audit increases your competency in the www world and SEO gains besides delivering many other marketing and branding benefits.
It depends upon how intensely you want to audit your business website. You may opt for an on-page website SEO audit or off-page SEO audit. However, a complete SEO audit should always be your preferred choice. The scope of the SEO audit package is decided on the base of recent Google updates, performance drop, the launch of a fresh marketing campaign etc.
The experience, technical expertise to use the advanced tools/technology, customer-centric approach, exposure to the latest SEO practices, commitment to deliver the best worth of money etc make a significant quality difference in SEO site audit by Samyak Online.
Website speed contributes to users’ engagement and retention resulting improved conversions.
From the users’ perspective, website speed is not only the time taken by a webpage to appear but it is about the experience to access the desired webpage. Website speed optimization evolves around First Paint, First Meaningful Paint, First Contentful Paint, and Interaction Time.
The number of tools like Chrome User Experience Report (CrUX), Lighthouse, PageSpeed Insights, Chrome Developer Tools facilitate to measure ‘Field data’ detailing about the real-world users’ experience and correlation to KPIs.
RAIL (Response, Animation, Idle, Load), a user experience-centric audit model helps to asses performance goals.
It is a must to have a performance budget defining the desired metrics related to site performance like time for first interaction, First Contentful Paint, Lighthouse score, JavaScript size etc.
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