The growing influence of social media on the ways we live, decide and act is making the social media marketing an integral part of digital marketing strategy for any business. The ROI of social media marketing highly depends upon the optimized selection of social media platforms; and, Facebook ranks at top among the global choices to present the business activities on a globally popular social media platform. The numbers of statistics shared at WordStream and Statista in 2017 highlight the Facebook enjoys 2.01 billion monthly active users worldwide - shows engagement. importance of Facebook advertising for now and the years to come:79% of Americans use Facebook - shows trust worthiness. 50 million businesses have Facebook Pages - shows effectiveness for B2C & B2B marketing. The average Facebook user has 155 friends - shows potential of increasing brand’s followers.
Like in any other marketing campaign, the success of Facebook marketing also depends upon the strategy formulated by the hired FB marketing specialists in the line of particular business parameters. The commitment to consistently post new content supported with photos and videos linking back to your business website is the prime element of results delivering Facebook business marketing strategy. The scheduled shared posts must be effective to arouse the interests of target community and to keep the followers engaged. How to write the engaging Facebook content? The simple way is to inform about the new offers, special deals, discounts, new product arrivals, latest trends etc without a compelling tone to buy. The “likes” and “followers” are the two much focused upon metrics. Yes, the numbers are important but the experienced FB promotion experts while talking about ‘how to make a business Facebook page’ or ‘how to use Facebook for business’ say- “The Facebook promotion strategy should cater the interests of high potential buyers – who tend to buy your products and become a loyal buyers. Sharing the free content is a good practice but using paid Facebook Ads adds more value to Facebook social media marketing.”
Like any other marketing campaign, the Facebook marketing campaign too should be designed for the well defined goals addressing your marketing needs. Study the Facebook demographics, add more value to organization, focus on social recruiting are the three basic steps that will help you promote business on Facebook. Using other social accounts to post the links of your Facebook page is an effective way to increase the readership and followers. The Facebook profile must contain complete information about your company, vision, ownership, authority, products/services etc. The profile and posts should be keywords enriched. Images with posts account for 75% of total content shared by leading brands; it means you should use all the media forms to keep the Facebook followers engaged & growing. Tapping the friends of Facebook followers is a time tested way to promote a promote Facebook page; try it.
Our customized Facebook promotion services are planned by the highly trained experts with exposure to the latest algorithm of leading search engines that are long term effective to expand your followers list. The strategically developed media and keywords enriched content builds the trust and influence the buying decisions in favour. Our wide database of authentic Facebook loyalists with huge followers list helps us to promote your brand fast. We have in-house team for Facebook page designing, Facebook Ad creation, engaging content development, on the time posting, responding to comments, results tracking etc..