Email Marketing Services
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communication for different specific purposes to an audience. We can develop the newsletters as per your requirements and set up an email marketing campaign for you. Our email marketing services are ethical and based on "opt-in" system.
Advantages of Email Marketing
- Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in e-mails sent by other companies to their customers.
Disadvantages of Email Marketing
- Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.
- Illicit e-mail marketing antedates legitimate e-mail marketing since on the early Internet it was not permitted to use the medium for commercial purposes.
- It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing.
- Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mails frequently get caught by filters, and hidden.
- It is somewhat less common for e-mail users to complain that spam filters block legitimate mail.
Opt-in E-mail Advertising / Opt-in E-mail Marketing
Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it.
E-mail has become a very popular mode of communication across the world. It has also become extremely popular to advertise through. There are also disadvantages attached to e-mail advertising such as alienating the consumer because of overload to messages or the advertisement getting deleted without getting read.
Opt-in Email Marketing / Permission Based Email Marketing Process
There is a simple process of putting a successful permission-based email marketing campaign in place. The process is below.
- Use of permission-based email marketing software that allows us to create and attach newsletters.
- Type and frequency of email communication.
- Creation of a good email template.
- Adding a sign-up form to the website so we can start collecting subscribers and import any existing lists of subscribers that have already requested us for communications.
- Development of quality relevant content for the newsletter and send it out to your list.
- Sending of newsletters, announcements, or promotions with consistent frequency.
As the list grows, you will notice increased traffic on the day of and the days following an email was sent.
DO's of List Building
Make it Easy to Opt-In Once people reach your site, make it as easy as possible to opt in. The link to your sign-up page should be very visible on your homepage, jump page or another Web page.
- You include a link to your sign-up page wherever your company is listed on a partner or affiliate site.
- Know Your Target Audience When someone opts in, request a limited number of demographic questions, such as company name, industry or physical location.
- Pass it On! "Word-of-mouth" works in the online world too, and it's called "viral marketing." A targeted, well-crafted and relevant message will be passed along.
- Consider the 4 Cs Clear. Concise. Compelling. Customer-centric.
Don'ts of List Building
- Deluge Your Subscribers with Too Many Emails.
- How much is too much? It just depends on the appropriateness, or timeliness, of your message.
- Spend too much money acquiring names.
Viralocity is exponential in nature, dependent on both the number of emails forwarded per recipient and the rate at which they are forwarded. A high velocity usually means that your content is extremely compelling and effective at getting recipients to forward the email. By now, we have all passed along emails to our friends or colleagues, and we have all received emails forwarded from others. We can relate to what makes for a good viral piece. Studies have shown that the following kinds of emails get passed along the most:
- Humorous emails
- Clever emails
- Emails that contain a reward
- Worthy cause emails
- Emails that contain useful, interesting and timely information
- Unique emails
- Emails that evoke a strong emotion
- Broad appeal subjects with small amounts of content
It's even more interesting to wonder just how far these emails go.
Viral Email Marketing
When used responsibly, viral email marketing can be a powerful community-building, brand-building, and list-building tool. Gone wrong, it can result in legitimate campaigns being perceived as spam, reflecting poorly on your company and your brand. However, there are things you can do to reduce the likelihood of being labeled a spammer and, at the same time, get better results from your viral email marketing campaigns.
- Make sure it's appropriate to add a forward message. The first step is to consider whether you should even mention forwarding at all!
- If forwarding will help you achieve your primary goal, make your forward message strong and visible within your layout. Don't distract readers from your main message unnecessarily.
- Recipients who forward may not stop to consider that someone else might not want to receive the email.
- While offering incentives for forwarding can be highly rewarding for you and the forwarder-it may inadvertently encourage inappropriate forwarding.
- Forwarding alone helps increase awareness, but if you want new subscribers or more sales, make sure there's a call-to-action for new readers.
- Review your message to address the needs of any new recipients, not just the people on your original list with whom you already have a relationship.
- Always include your company name, logo and website address in each and every email that you send.
- Your email campaign will be most successful if you choose an email format preferred by your audience.
- When you determine how many people forwarded your email, how many times each person forwarded it, the number of additional click-throughs gained by forwarding, and which people became new subscribers as a result.
- Measuring viral activity is only possible if your readers click on the forward link you embed in your email message.
- Your forward link appears as a clickable word or phrase.
- Do your research. Read success stories. Learn from the mistakes and successes of other email marketers.
E-mail spam is a subset of spam that involves sending nearly identical messages to thousands (or millions) of recipients by E-mail. Perpetrators of such spam ('spammers') often harvest addresses of prospective recipients from Usenet postings or from web pages, obtain them from databases, or simply guess them by using common names and domains. By popular definition, spam occurs without the permission of the recipients.
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