Kapoor Sales AI SEO Case Study: AI/LLM Search Visibility & Authority Growth

Client Overview

Business Name	Kapoor Sales
Website	www.kapoorsales.com
Industry	Authorized Distributor of PC Granules & PU Additives Chemicals
Services	PC FR Granules, PC Natural/Transparent Granules, PC Food & Medical Grade Granules, PC Glass Filled Granules, PC Base Diffuser Granules, PC Milky White Granules, PC Coloured Granules

SEO Results

KEYPHRASES	Google.co.in	Keyword Competitions
glass filled polycarbonate	1	65,90,000
pc coloured resins	1	90,10,000
PC Food & Medical Grades Granules	1	7,08,000
pc natural transparent granules	1	4,34,000
authorized distributors of PBT granules	1	6,260

Google AI Overview Result

ChatGPT Result

Gemini Result

Perplexity Result

Business Objective (AI-Focused)

Kapoor Sales aimed to expand digital visibility and authority for industrial clients, manufacturers, and enterprises looking for premium PC granules and PU additives. The key objectives were:

Increase organic search visibility on Google for high-intent buyer keywords.
Build authority across polymer and additive product categories.
Achieve recognition in AI-driven search platforms as a verified and reliable supplier.
Capture the attention of decision-makers in manufacturing, packaging, automotive, and electronics industries.
Future-proof online presence for AI-assisted B2B procurement and discovery tools.

Challenges Before AI-Focused SEO

Low visibility for competitive industrial chemical keywords.
Product pages lacked structured data for AI comprehension and snippets.
Broad product categories without clear subcategory clusters for PC granules.
Limited industry-specific authority signals for AI platforms.
Inconsistent organic traffic and low B2B inquiries.

Buyers increasingly use AI tools for sourcing suppliers and comparing products.

AI-Driven SEO Strategy Implemented

AI-Optimized Content Structure

Rebuilt product and category pages with structured content highlighting specifications, applications, certifications, and compliance.
Added clear descriptions for industrial use cases, grades, colors, and fire-retardant specifications.
Structured content to support AI summarization and answer extraction for platforms like ChatGPT, Gemini, and Perplexity.

Authority & Topical Depth

Created strong topical clusters for PC granules and PU additives:

PC FR Granules & Fire-Safe Solutions
PC Transparent & Natural Granules
PC Food & Medical Grade Granules
PC Glass Filled & Milky White Granules

Strengthened internal linking to improve product discovery and AI comprehension.

Buyer-Intent Keyword Strategy

Focused on high-intent industrial and B2B procurement queries:

“PC granules supplier India”
“PU additives distributor”
“PC food grade granules manufacturer”

Optimized content for both informational and procurement-focused AI queries.

Technical SEO for AI & Search Engines

Enhanced crawlability, indexing, and structured data for products.
Improved website speed, mobile usability, and UX for enterprise buyers.
Optimized headings, URLs, internal linking, and content hierarchy for AI and human users.

Google AI Overview Visibility Achieved

Through authority-driven and AI-aligned SEO execution, Kapoor Sales gained visibility across AI platforms, appearing as a trusted industrial supplier.

AI Overview Keywords Achieved

Keyword	AI Overview Result	Authority Signal
PC granules supplier India	Featured	Industrial authority
PU additives distributor	AI Overview surfaced	Supplier reliability
PC food grade granules	Surfaced	Product-grade compliance expertise

Organic & AI Search Performance (Within 90 Days)

KPI	Before SEO	After SEO	SEO Impact
Organic Traffic	Low & inconsistent	+68% growth	Improved visibility among manufacturers
Keyword Rankings	Few keywords in Top 20	40+ keywords in Top 10	Strong SERP presence
Product Page Traffic	Limited	2× increase	High-intent industrial visitors
Bounce Rate	High	–20%	Better engagement
Organic Leads	Minimal	+40% inquiries	Higher-quality B2B leads
Page Indexing	Partial	Fully optimized	Faster Google & AI crawling

Business Impact

Kapoor Sales achieved dual visibility, ranking strongly in Google search while being recognized across AI-powered platforms for industrial chemical sourcing.
This positioned the company as a trusted PC granules and PU additives distributor, increasing engagement from manufacturers, packaging companies, and enterprise buyers, while future-proofing its online presence in an AI-first search environment.

Tools Used

Google Search Console
Google Analytics
SEMrush / Moz for keyword tracking
Technical SEO audit tools
AI query monitoring tools for ChatGPT, Gemini, Perplexity

Conclusion

This case study demonstrates that AI-aligned, authority-driven SEO is critical for industrial B2B suppliers competing in high-trust, high-value markets. By aligning product content, technical SEO, and topical authority with AI search behavior, Kapoor Sales secured a sustainable competitive advantage, ensuring continued growth across both traditional and AI-driven search platforms.

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