Kapoor Plastics AI SEO Case Study: AI/LLM Overview Visibility & Organic Growth

Client Overview

Business Name	Kapoor Plastics
Website	www.kapoorplastics.com
Industry	Plastic Sheets Supplier & Distribution
Services	Polycarbonate Sheets, Acrylic Sheets, PVC Foam Boards, Acrylic Films and others

SEO Results

KEYPHRASES	Google.co.in	Keyword Competitions
plastic panels for greenhouse	1	4,80,00,000
fire resistant polycarbonate sheets	1	86,30,000
polycarbonate sheets for greenhouse	1	16,70,000
light guide acrylic sheet	1	5,04,00,000
acrylic sheet for windows	1	2,00,00,000

AI Overview Result

ChatGPT Result

Gemini Result

Perplexity Result

Business Objective

Kapoor Plastics aimed to move beyond traditional SEO rankings and establish visibility across AI-driven search platforms. The primary goals were:

Increase organic visibility across Google and AI-powered search engines
Build strong topical authority for product-based and supplier-focused keywords
Achieve inclusion within Google’s AI Overview for high-intent B2B searches
Gain discoverability across AI platforms such as ChatGPT, Gemini, Perplexity, and similar tools
Attract high-intent B2B buyers including architects, contractors, fabricators, and distributors
Future-proof search visibility as AI becomes the primary discovery layer

Challenges Before AI-Focused SEO

Low visibility for core product keywords in both Google and AI answers
Product pages not structured for AI understanding and summarization
Limited authority signals required for AI search inclusion
High bounce rate due to weak content depth and clarity
Minimal organic leads from search
Growing reliance of users on AI-generated answers instead of traditional SERPs

SEO Strategy Implemented

To achieve sustainable growth, the following SEO actions were taken:

On-Page SEO

Optimized meta titles, descriptions, H1-H4 headings
Improved keyword placement for product and category pages
Strengthened internal linking between related products

Keyword Strategy

Focused on buyer-intent keywords such as:

polycarbonate sheet supplier India
acrylic sheet dealer
Acrylic sheet supplier India
polycarbonate sheet suppliers

Targeted long-tail and location-based searches

Technical SEO

Improved website loading speed
Fixed indexing and crawlability issues
Optimized images and page structure

Content Optimization

Enhanced product descriptions with SEO-friendly, human-written content
Aligned pages with real user search intent

SEO Strategy Implemented

Targeted buyer-intent and product-focused keywords (polycarbonate, acrylic, Lexan)
Optimized product and category content aligned with informational + supplier search intent

Improved internal linking structure and technical SEO fundamentals

AI-Driven SEO Strategy Implemented

AI-Optimized Content Structure

Rewritten product and category pages with clear entity signals
Content structured for AI summarization and answer extraction
Strong focus on product definitions, use cases, specifications, and buyer intent

Authority & Topical Depth

Built topical clusters around:

Polycarbonate sheets
Acrylic sheets
Lexan polycarbonate materials

Strengthened internal linking to reinforce topical relevance for AI models

Buyer-Intent Keyword Strategy

Focused on high-intent queries such as:

polycarbonate sheet supplier in India
acrylic sheet supplier
Lexan polycarbonate sheet

Optimized for both informational and supplier-based AI queries

Technical SEO for AI & Search Engines

Improved crawlability and indexing for faster AI and search engine access
Enhanced page speed and mobile experience
Optimized images, headings, and structured layouts

AI SEO - Google AI Overview Visibility Achieved

As a result of authority-driven SEO efforts, Kapoor Plastics earned visibility inside Google’s AI Overview, appearing above traditional organic listings for key product queries.

AI Overview Keywords Achieved

Keyword	AI Overview Result	SEO Value
Lexan polycarbonate sheet	Featured in AI Overview	Product authority
Polycarbonate sheet supplier in India	AI Overview surfaced	High-intent B2B exposure
Acrylic sheet supplier in India	AI Overview presence	Trust & brand recall

Organic & AI Search Performance (Within 90 Days)

Performance Metrics Table

KPI	Before SEO	After SEO	SEO Impact
Organic Traffic	Low & inconsistent	+85% growth	Strong visibility improvement
Keyword Rankings	Few keywords in Top 20	50+ keywords in Top 10	Better SERP dominance
Product Page Traffic	Limited	2× increase	High-intent visitors
Bounce Rate	High	–22%	Improved user engagement
Organic Leads	Minimal	+40% enquiries	Better lead quality
Page Indexing	Partial	Fully optimized	Faster Google crawling

Business Impact

Kapoor Plastics achieved dual visibility, ranking strongly in traditional Google search while also appearing inside AI-generated answers. This positioned the brand as a trusted reference source, not just a product supplier.

Visibility across Google AI Overview, ChatGPT, Gemini, Perplexity, and other AI-driven platforms improved brand recall, increased trust among B2B buyers, and ensured long-term discoverability as search behavior shifts toward AI-first experiences.

Tools Used

Google Search Console
Google Analytics
Keyword research & SERP tracking tools
Technical SEO audit tools
Semrush and Moz

Conclusion

This case study proves that AI-focused, authority-driven SEO is the future of search visibility. By aligning content, structure, and technical SEO with how AI systems understand and surface information, Kapoor Plastics gained a sustainable competitive edge, ensuring continued growth across both traditional and AI-powered search ecosystems.

What Our Clients Say About Us

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