Dr. Garg’s Multispeciality Dental Center AI SEO Case Study: AI/LLM Search Visibility & Organic Growth

Client Overview

Business Name	Dr. Garg’s Multispeciality Dental Center
Website	dental-clinic-delhi.com
Industry	Dental Services
Services	Dentistry, Dental Implants, Invisible Aligners, Laser Dentistry, Zoom Whitening, Cosmetic Dentistry

Keyword Ranking Results on SERPs

Keyphrases	Google.co.in	Keyword Competitions
dental tourism packages cost in delhi	1	2,16,00,000
teeth scaling before and after	1	2,23,00,000
all inclusive dental packages	1	11,60,00,000
basal implants vs conventional implants which is better	1	21,60,000
dental clinic rajouri garden	1	6,62,000

Google AI Overview Result

ChatGPT Result

Gemini Result

Perplexity Result

Business Objective

Dr. Garg’s Multispeciality Dental Center aimed to increase patient acquisition by improving visibility across traditional search engines and AI-driven search platforms. The key objectives were:

Increase organic search visibility for dental services in Delhi
Build strong local and service-based authority for dental treatments
Achieve inclusion within Google’s AI Overview for high-intent dental searches
Gain visibility across AI platforms such as ChatGPT, Gemini, Perplexity, and similar tools
Attract high-intent local patients actively searching for dental treatments
Future-proof online presence as users increasingly rely on AI-powered healthcare searches

Challenges Before AI-Focused SEO

High competition for local dental keywords in Delhi
Service pages not structured for AI understanding and medical intent clarity
Limited visibility for advanced treatments like implants and invisible aligners
Low authority signals required for AI-generated health-related answers
Inconsistent organic traffic and appointment enquiries
Growing patient reliance on AI tools for healthcare research and clinic selection

AI-Driven SEO Strategy Implemented

AI-Optimized Service Content

Rewritten service pages with clear medical entities and treatment explanations
Structured content for AI summarization, snippets, and answer extraction
Added treatment benefits, procedures, eligibility, and FAQs aligned with patient intent

Local & Medical Authority Building

Created topical clusters around:

Dental Implants
Invisible Aligners
Cosmetic Dentistry
Laser Dentistry & Teeth Whitening

Strengthened internal linking to reinforce treatment-level authority for AI models

High-Intent Local Keyword Strategy

Focused on patient-intent and location-based queries such as:

best dental clinic in Delhi
best dental clinic in rajouri garden
dental implants in Delhi
best dentist in rajouri garden
cosmetic dentist in rajouri garden

Optimized for both informational and appointment-driven AI searches

Technical & Local SEO for AI & Search Engines

Created topical clusters around:

Improved crawlability and indexing of service and location pages
Optimized site speed, mobile experience, and UX
Strengthened local SEO signals (NAP consistency, schema, internal structure)

Google AI Overview Visibility Achieved

Through authority-driven and AI-aligned SEO execution, Dr. Garg’s Multispeciality Dental Center gained visibility inside Google’s AI Overview, appearing above traditional organic results for competitive dental service searches.

AI Overview Keywords Achieved

Keyword	AI Overview Result	Authority Signal
Dental clinic in Rajouri garden	Featured in AI Overview	Local medical authority
Dentist in Rajouri garden	AI Overview surfaced	Treatment expertise
cosmetic dentist in rajouri garden	AI Overview presence	Advanced care credibility

Organic & AI Search Performance (Within 90 Days)

Performance Metrics Table

KPI	Before SEO	After SEO	SEO Impact
Organic Traffic	Low & inconsistent	+75% growth	Strong local visibility
Keyword Rankings	Few keywords in Top 20	50+ keywords in Top 10	Better local SERP presence
Service Page Traffic	Limited	2× increase	High-intent patient visits
Bounce Rate	High	–20%	Improved engagement
Appointment Enquiries	Minimal	+45% increase	Better lead quality
Page Indexing	Partial	Fully optimized	Faster Google & AI crawling

Business Impact

Dr. Garg’s Multispeciality Dental Center achieved dual visibility, strong rankings in traditional Google search and inclusion within AI-generated healthcare answers. This positioned the clinic as a trusted local dental authority, not just another listing.

Visibility across Google AI Overview, ChatGPT, Gemini, Perplexity, and other AI-driven platforms increased patient trust, improved appointment quality, and ensured long-term discoverability as healthcare search behavior continues to move toward AI-first experiences.

Tools Used

Google Search Console
Google Analytics
Keyword research & SERP tracking tools
Technical SEO & Local SEO audit tools
Semrush / Moz

Conclusion

This case study proves that AI-focused, authority-driven SEO is highly effective for healthcare and dental practices. By aligning service content, local SEO, and technical optimization with how AI systems evaluate medical expertise, Dr. Garg’s Multispeciality Dental Center gained a sustainable competitive advantage, ensuring consistent patient acquisition across both traditional search engines and modern AI-powered discovery platforms.

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