BMGI India AI SEO Case Study: AI/LLM Search Visibility & Authority Growth

Client Overview

Business Name	BMGI India
Website	www.bmgindia.com
Industry	Management Consulting
Services	Pharmaceuticals Consulting, Healthcare Consulting, Energy Sector Consulting, Agriculture & Agribusiness Consulting, Airline Consulting, Automotive Consulting, Chemicals Consulting, Consumer Products Consulting, Education Sector Consulting, Financial Sector Consulting, Metals & Mining Consulting, Oil & Gas Consulting, Real Estate Consulting, Retail Consulting, Transportation Consulting, and more

SEO Results

Keyphrases	Google.co.in	Keyword Competitions
indian strategy deployment firm	1	8,80,00,000
business problem solving firm	1	39,50,00,000
Strategy Deployment Consultancy	1	6,14,00,000
Business Problem Solving experts	1	65,70,00,000
lean management consulting	1	7,96,00,000

Google AI Overview Result

ChatGPT Result

Gemini Result

Perplexity Result

Business Objective (AI-Focused)

BMGI India aimed to strengthen its digital authority and visibility across AI-driven and traditional search platforms to attract enterprise-level and decision-maker traffic. The primary objectives were:

Increase organic search visibility across Google and AI-powered search platforms
Build strong topical and sector-wise authority for consulting services
Achieve inclusion within Google’s AI Overview for high-intent consulting and strategy-related searches
Gain visibility across AI platforms such as ChatGPT, Gemini, Perplexity, and similar tools
Attract CXOs, founders, and senior decision-makers seeking management consulting expertise
Future-proof digital presence as AI becomes a primary research and discovery channel

Challenges Before AI-Focused SEO

Low visibility for competitive consulting-related keywords
Service pages not structured for AI understanding, summarization, and citation
Multiple industries served, but lack of clear topical clusters
Limited authority signals for AI-generated search results
Inconsistent organic traffic and low inbound consulting enquiries
Growing reliance of enterprise users on AI tools for research and vendor shortlisting

AI-Driven SEO Strategy Implemented

AI-Optimized Content Structure

Rebuilt service pages with clear entity-based content for each consulting vertical
Structured content to support AI summarization, snippets, and answer extraction
Added industry definitions, challenges, solutions, frameworks, and outcomes

Authority & Topical Depth

Created strong topical clusters around:

Healthcare & Pharmaceuticals Consulting
Energy, Oil & Gas, and Mining Consulting
Automotive, Transportation & Airline Consulting
Financial Services, Retail & Consumer Products Consulting

Strengthened internal linking to reinforce industry-specific authority for AI models

Buyer-Intent Keyword Strategy

Focused on high-intent consulting and strategy queries such as:

management consulting firm in India
healthcare consulting company
energy sector consulting services
strategy consulting for enterprises

Optimized content for both informational and decision-stage AI queries

Technical SEO for AI & Search Engines

Improved crawlability and indexing across service pages
Enhanced site speed, mobile usability, and UX for enterprise users
Optimized headings, URLs, internal structure, and content hierarchy

Google AI Overview Visibility Achieved

Through authority-driven and AI-aligned SEO execution, BMGI India gained visibility inside Google’s AI Overview, positioning the brand above traditional organic listings for strategic consulting-related searches.

AI Overview Keywords Achieved

Keyword	AI Overview Result	Authority Signal
Management consulting firm India	Featured in AI Overview	Strategic authority
Healthcare consulting services	AI Overview surfaced	Industry expertise
Energy sector consulting	AI Overview presence	Enterprise credibility

Organic & AI Search Performance (Within 90 Days)

Performance Metrics Table

KPI	Before SEO	After SEO	SEO Impact
Organic Traffic	Low & inconsistent	+70% growth	Improved visibility
Keyword Rankings	Few keywords in Top 20	100+ keywords in Top 10	Strong SERP presence
Service Page Traffic	Limited	2× increase	High-intent visitors
Bounce Rate	High	–18%	Better engagement
Organic Leads	Minimal	+35% enquiries	Higher-quality leads
Page Indexing	Partial	Fully optimized	Faster Google & AI crawling

Business Impact

BMGI India achieved dual visibility, ranking strongly in traditional Google search while also appearing inside AI-generated answers. This positioned the firm as a trusted strategic advisory partner, not just a service provider.

Visibility across Google AI Overview, ChatGPT, Gemini, Perplexity, and other AI-driven platforms improved brand credibility, increased engagement from senior decision-makers, and ensured long-term discoverability as enterprise search behavior shifts toward AI-first research.

Tools Used

Google Search Console
Google Analytics
Keyword research & SERP tracking tools
Technical SEO audit tools
Semrush / Moz

Conclusion

This case study demonstrates that AI-focused, authority-driven SEO is critical for management consulting firms competing in high-trust, high-value markets. By aligning content strategy, technical SEO, and topical depth with how AI systems evaluate and surface expertise, BMGI India secured a sustainable competitive advantage, ensuring continued growth across both traditional search engines and modern AI-powered discovery platforms.

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