Content marketing is one of the most effective marketing strategies that delivers the expected returns almost immediately provided it is implemented by the highly experienced, knowledgeable, capable, & updated content marketing strategist. The content marketing is primarily focused on developing and distributing the relevant, unique, valuable, users’ friendly and the latest content consistently to develop, retain and extend a target audience community; and, ultimately, driving the customers to act and buy.
Content marketing is relatively a new buzz drawing attention of all the leading brands poised to act on quick growth plans. Almost all the top brands including P&G, Microsoft, Kohler, Cisco Systems, Tripadvisor, and John Deere etc rely on the power of content marketing; still, you may wish to know more about what are the benefits of content marketing?:
Today, when the majority of online shopping decisions are influenced by the information shared on social media platforms, the impressive and engaging presence in digital space has become inevitable.
75% of marketers are increasing investment in content marketing. 89% of B2B marketers along with 86% of B2C marketers rely on content marketing to increase the leads and promote their brand. About 90% of 1,000 online shoppers say that the online user-generated content (UGC) influences their purchasing decisions; 61% accept that UGC encourages them to be engaged with brands.
The more in common shared reasons that encourage the businesses to invest in content marketing include better SEO, increased website traffic, more quality leads, more sales because of enhanced conversion rate, enhanced brand image, increased brand authority, more brand loyalty, increased brand visibility, fast expanding social media follower community etc. The parallel benefits that make web content marketing an integral part of any digital marketing plan are increased audience engagement, improved customer relationships of content marketing, impressive brand credibility, better lead conversion etc.
All the top content marketing websites or content marketing companies offer custom and tailor made content marketing plans. As every business has needs different type and size marketing support; so you should know the really required essentials of content marketing plan to optimize the cost.
The essential elements of content marketing services package, you can’t miss irrespective to nature and size of business, are content marketing strategy, content development, copy writing, content optimization, content promotion, content maintenance, content reporting. The robust content strategy comes before anything else in content marketing; it gives you fair idea about the action plan, volume of activities, content sharing platforms, content distribution, reasons, results tracking, testimonial management, responding to reviews and cost. The success of content marketing campaign highly depends upon the content quality; so, the shortlisted content marketing solutions must cater this basic but important requirement.
Quality is more important than to volume of content developed. Relevancy of social media platforms is more important than the numbers of platforms where content is shared. Responding to reviews is as important as is getting these. Periodic tracking of results is as important as sharing the content. Therefore, content marketing strategy needs a broad perspective addressing all the behavioural traits of target community. The cost justification of content marketing services packages depends upon the scope of activities, effectiveness and yields.
As being the one among the top content marketing agencies in India, we offer content marketing services in India with widest scope to address all the needs of brands, businesses and target audience. Our highly experienced digital marketing strategists plan the most effective content marketing campaigns to influence the potential buyers by ‘the best keywords optimized content sharing’ through social media channels including Facebook, Twitter, LinkedIn, Google+ etc, emails, blogs, visuals/image development etc. The quick responding to each query, comment, review and testimonial helps us to strengthening the brand’s image for better lead generation and enhanced profitability. And, our expertise in content marketing system (CMS) development /integration gives you more freedom to say - what, when and how you wish to share with your customers.