Digital Marketing

Pay-Per-Click (PPC) Services

Increase the visibility of your brand and products in search results with cost-effective pay-per-click (PPC) services by Samyak Online. Despite investing the best incapacity efforts, brands take time to rank high in organic search results because of tough competition. If you don’t want to wait for getting the leads and sales benefits through white-hat (ethical) search engine optimization (SEO), hire a PPC company.

What is PPC (Pay-Per-Click)?

PPC is an affordable and cost-manageable paid advertising channel offered by the number of online marketing platforms like Google, Amazon, Bing, Facebook, Instagram etc to help every size and type of business to stand out of crowd in the digital marketplace without waiting to rank at top in organic search results. As an advertiser, you place keyword-centric ads on the advertisement platform and pay for each click that takes the visitor to your business website/app.   A Pay Per Click advertising enables us to list your site at the top of the search engine results. You pay only when a searcher/ clicker clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click-throughs. We list your website by selecting keywords that refer to your product or service. For each keyword, we determine for you how much you are willing to spend. The higher you bid the higher you will appear in the search results. An account with a PPC advertising is a great way to drive targeted traffic to the site because you only pay for actual clicks to your site. It is risk-free and a cheaper alternative to listing with the bigger search engines. Online businesses are facing close competition because of global exposure. If you are looking for the pocket friendly proven way to give your business a winning edge, PPC (pay per click) should definitely be your prime choice. We, at Samyak Online, have a special repute for being the leading PPC Company India that delivers the results much before than expectations by its customized PPC programs. PPC is must to have promotional services for the new website owners or for the e-commerce store owners whose business presence has low visibility in search results. There are many programs that are designed for online promotion but PPC if done by a professional PPC Company India like Samyak Online. We customize the packages as per your personal and business needs besides keeping a track of results.

Microsoft Advertising (Bing Ads) Management Services

Microsoft Advertising management services offer a cost-effective solution for scaling up your campaigns. With lower click prices compared to Google Ads and reduced competition, Microsoft Advertising allows you to reach a wider audience while maximizing your advertising budget. By leveraging this platform, you can drive more qualified leads, increase brand visibility, and boost website traffic. Microsoft Advertising provides advanced optimization tools for measuring campaign effectiveness and making data-driven improvements. Its intuitive interface simplifies campaign tracking, allowing you to monitor key performance metrics such as clicks, impressions, and conversions. Detailed reports provide valuable insights to inform future campaign decisions and optimize resource allocation.

One notable advantage of Microsoft Advertising is its association with Bing, which powers other search engines like Apple's Siri and Amazon's Alexa. By advertising on Microsoft's network, you can tap into a diverse and engaged user base, reaching customers who use Bing and Yahoo search engines.

As a Microsoft Advertising (Bing Ads) Agency, we offer a cost-effective solution for scaling your PPC campaigns. With lower click prices, wider reach, and advanced optimization tools, you can drive more qualified leads at a lower cost. By leveraging the power of Microsoft Advertising, businesses can maximize their online advertising efforts and achieve growth and success.

Contact Us for Microsoft Ads Services

How Does PPC Work?

Pay Per Click marketing is an  SEM tool to get instant  visitors and traffic to your website. Search engines such as Google, Bing, Facebook etc. provides listings on a per-bid basis. If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listing. If someone clicks on your PPC listing, he arrives at your website and you are charged the amount you bid. You may outsource our different PPC packages and cut your advertising budget substantially. When a user searches a product or service, the particular search engine automates an ad auction considering the following factors:

Cost per click (CPC), set by an advertiser in the bidding system for the particular keyword/s, is the most powerful influencer to secure the placement in pay-per-click advertising. Quality Score (QS) is another influencer for the placement of ads in PPC. QS scales CTR (click-through rate), relevancy to search term, and the quality of user experience with the landing page. The order of placement of an ad can be assessed by calculating Ad Rank:

{Ad Rank = Max Cost per click (CPC) X Quality Score (QS)}

How to Start PPC Advertising

As an advertiser, you have many choices to choose the ad format:

Search Ads

Ad appears one the
search results page

Display Ads

Ad appears on different
websites/social media sites

Shopping Ads

Ad appears along with
sopping search results

Gmail Ads

Ad appears at the
top of Gmail inbox

Video Ads

Ad appears at the start
or mid of videos of YouTube like channels

Remarketing Ads

The ad targets the
past visitors of your website

Displaying PPC ad is a simple process

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Benefits of PPC Marketing

Why You Should Use PPC

Display Network reaches to 90% of internet users.(Google)

74% of brands accept PPC as being a powerful growth driver. (State of PPC 2019/2020, 2019)

If you feel that granular targeting, quick leads generation, short-term promotional campaign, product specific low-cost promotion, quick experimentation, getting data-driven metrics like aspects can improve your marketing results, the PPC is an all-budget-fit paid marketing tactic that you should apply. Cost and ROI are the prime decisive factors for implementing any marketing plan. The objective-oriented PPC management maximizes the return making the entire PPC plan affordable. The top benefits of hiring a PPC agency include:

Scope of PPC Advertising Services What We Offer

The scope and quality of pay per click management services contribute at large to the success of the PPC campaign. As being the prominent PPC economics experts with years’ experience, we guarantee for the best gains of the lowest-priced PPC campaign irrespective to preferred PPC channel. We customize pay per click services for the particular set of objectives; therefore, we offer maximum options to optimize the PPC campaign in line with the budget and marketing plan:

And, we offer more to add a long-term effective competitive edge to your optimized PPC advertising campaign.

What is PPC Audit?

PPC audit is a set of activities performed to assess and the performance of an ongoing PPC campaign with the intention to get data-driven based metrics for making the recommendations to improve overall PPC performance and benefits. As being the top-performing PPC company, Samyak Online offers PPC audit services integrated in pay-per-click services package.

Why Should You Have A PPC Audit?

If you are not satisfied with the gains of an ongoing PPC campaign and want to improve the ROI of PPC advertising, it is time to hire the best PPC audit agency like Samyak Online. A tailor-made strategic approach for PPC audit guides you to leverage the benefits of PPC marketing campaign:

What We Do as PPC Audit Experts

For being a trustworthy top PPC management agency, Samyak Online conducts PPC audit with the widest reach approach. Our strategic PPC audit services are tailored to provide you the metric-based insights so that you could plan and manage the budget for the PPC campaign according to predictions. The highly affordable PPC audit services include:


How to Perform PPC Audit
A DIY PPC Audit Checklist


You might not be a trained PPC specialist, yet the following checklist will help you assess your PPC campaign performance with a strategic pay-per-click audit:

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Why Outsource PPC Servicers from Samyak Online

Samyak Online is widely known for its cost-effective results-delivering PPC campaigns that have helped the numbers of top brands to improve their performance. Over the years, Samyak Online has become PPC campaigns drive the visitors who are really interested in your products. The majority of visitors that land at your website become your buyers; it helps to improve your rank in search results. We can keep the track of visitors and can tap them after their first visit to offer new arrivals. The money you invest for PPC services comes back to your pocket within few months in shape of improved profits, provided, it is carried on by experienced PPC experts like that of Samyak Online. Our PPC experts support your marketing professionals by optimizing the activities according to ever-changing requirements within 24 hours. Our PPC services can be integrated with other marketing and promotion plans like SEM, SMO, and SEO.

Our Pay Per Click Campaign Management ensures maximum return on investment. Our PPC experts can design and structure a successful PPC campaign. We understand the fact that PPC is a great way to advertise any business be it small or big. We offer the most cost-effective PPC Management services. Our PPC management services focus advertising of your business on all the major search engines. And, when you are at Samyak Online, you can always expect the best support to garner maximum benefits from PPC program a favorite PPC marketing agency of established brands because of proving its credibility.

Just after the first interaction with our PPC experts, you will realize many competitive reasons to outsource PPC services from Samyak Online:-

  • The lowest price
  • Manual bid management for budget control
  • Scheduled detailed reporting based on real-time metrics
  • Dedicated trained PPC expert
  • PPC audit as a part of PPC campaign strategy
  • Transparent proceedings
  • Tailor-made customer-centric approach

Contact us to Outsource PPC Services

PPC FAQs

What are the top PPC Platforms?

The more popular PPC platforms are:

  • Google Ads
  • Facebook Ads
  • Quora Ads
  • LinkedIn Ads
  • Twitter Ads
  • YouTube Ads (Technically part of Google Ads)
What is PPC ad spend?

PPC ad spend is the budget for a PPC network; and, you have complete control over ad spend. It is a part of the monthly PPC budget in total. For example, a monthly PPC budget of $ 10,000 may contain:

  • Google Ads ad spend: $5,000
  • Facebook ad spend: $2,000
  • Microsoft Advertising ad spend: $1000
  • Instagram ad spend: $2000
Where can PPC ads be displayed?

You can display PPC ads over a range of platforms like - Search results pages of different search engines, 3rd party websites, popular social media platforms etc.

Are online PPC ads really effective?

Yes; these are highly effective to boost leads generation and brand visibility instantly without waiting for ranking through search engine optimization.

What are the key factors that affect PPC campaign cost?

There are number of factors that affect PPC campaign cost but the top PPC cost factors include:

  • Business type
  • Industry type
  • Keywords popularity
  • Quality score
  • Bidding price
Who should use PPC marketing program?

PPC Adword marketing program is designed to benefit any size and type of business. However, it is more beneficial for –

  • Start-up businesses 
  • Manufacturers
  • Local retailers and suppliers
  • Services providers
  • Restaurants
  • Ecommerce stores etc
How many times a month should I check my PPC campaign?

As being the leading pay per click management experts, we recommend you to check the PPC campaign metrics at least once a week. New pay-per-click campaigns need daily monitoring as these campaigns need more frequent changes in strategy.

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Need Any Clarifications?

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