RSS Marketing Services India

RSS stands for Really Simple Syndication. It’s a new way for people to publish and distribute their content i.e.

  • News Headlines
  • Blog Feed
  • Newsletters
  • Affiliate advertising
    • Providing the affiliates with RSS feeds they can either use to publish the latest products from you on their websites or promote to their visitors.
    • Communicating with affiliates using RSS for delivering the latest offers or sales collateral.
  • Enhancing Website Content
    • For example, Amazon has used RSS to tap into thousands of online content sources, to bring their visitors all the latest news, blog commentary and reviews about each individual product it carries. This enhances the visitor experience (since visitors could directly use Amazon to get all the information on a specific product from multiple sources, directly through Amazon), increase visitor-to-customer conversion, increase web-site stickiness and visit frequency, asWith RSS this can all be done using RSS aggregation & filtering tools.
  • Articles
    • Get your artilces published on other sites, generating more visitors and exposure for your business.

Its web content syndication format. An RSS file is written in a simple language called XML. We can use have this syndication breakthroughs in the form of RSS for the benefit of your online businesses. Usage of these strategies are exponentially exploding each day. We can formulate the RSS marekting strategy for your product and services. We can market the RSS feed through different channels. RSS gets all of your online content and marketing messages delivered to your receipients. No spam filters, no blacklists, no problems.

Benefits of RSS Marketing

  • RSS is dynamic. When a publisher changes content, audience know it instantly.
  • The review of a large number of sites in a very short time is possible.
  • RSS distributes content to consumers who might be too afraid to subscribe to e-zine - they can remain anonymous and don't need to subscribe or unsubscribe.
  • Consumers opt-in to receive RSS feeds.
  • RSS allows consumers to see some of the producer's content without needing to visit the site.
  • By adding RSS to your web site you can automatically publish other people's content.
  • RSS helps in increasing search engine rankings
  • RSS save time. Iinstead of browsing multiple sites to find information of interest, syndicated content can be delivered directly through your RSS Reader.
  • You scan the headline that interests you, and then click to go directly to the source.

What are RSS Feeds ?

An RSS feed is created in a non-HTML format called XML. RSS feeds bring automatically updated information straight to your desktop. You can monitor

  • News
  • Headlines
  • Newsletters
  • Articles
  • Job listings
  • Personals
  • Classifieds etc..

However, if you click one of these links, you will most likely get a page full of details in your browser.

Content published in an RSS feed is typically set up to send out notifications whenever new material is available. This makes the new content immediately available to feed readers and RSS search engines.

Why You Need a RSS Reader ?

RSS readers or aggregators can interpret and display the XML coding. The web browsers can not do this. You use an RSS reader to bring new, constantly updated material to you, from all your favorite sites.

Steps to get started with RSS

  • Simply right click on the RSS button
  • Select Copy
  • Paste that URL into your RSS Reader.

Now you have the ability to quickly scan the sites that interest you. It eliminates unwanted email messages.

RSS Feed Creation Process

Build a Feed

The feed software applications include a wizard and help for building a feed.

FTP your Feed to your Server

Once you have built an RSS feed, you will need to transfer the feed to your server.

Display the Feed on your website using RSS feed standard icon

The RSS feed icon should be displayed to inform website visitors that an RSS feed containing content related to the website is available.

Coding in the Header the web page so RSS Readers auto detect Feed

Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.

HTML Display the Feed's Content on the website

The feed must be displayed in HTML format. It helps increase search engine rankings..

Submit the Feed to RSS Directories and Search Engines

In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. More people utilize RSS newsreaders and aggregators to keep themselves informed. The ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines to RSS feed directories.

Is RSS still relevant?

Many web users are still not aware of RSS technology and the potential benefits associated with them. Perhaps average users would be more appreciative of syndication technology if they knew what it is and how it benefits them.

RSS feeds fail to work due to


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