Website Architecture

Website architecture is the layout framework of a web site and each of its pages in a manner that is friendly to search engine spiders and end users. The relationship between each page and the whole website, as well as the relationship between each page and every other page, is the primary consideration when designing a website from an architectural standpoint. How the content and navigation are positioned on each of the pages is also an extremely important consideration for the end users visiting the site and for search engine optimization. Page Structure and Layout - consists of

  • Header section
  • Footer section
  • Main content area
  • Banners
  • Website Navigation (Left Navigation & Right Navigation)

Website Navigation

Website Navigation is the method by which users as well as search engine "spiders" traverse from one page to another. Site navigational systems are composed of sets of hyperlinks that form an intelligent navigation system that links related pages to each other. There are three different kinds of links, and each has a specific place in website architecture:

  • Image Links: Alt text tags are used to provide information about the subject matter contained on the page.
  • Text Links: The anchored text is designed to be descriptive of the page's content, and is very important from a search engine optimization point of view.
  • Encoded Link: The encoded link in JavaScript is usually not recognized as links by search engines.

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