Launched in June 2011, Google Plus allows the users to post their status updates and to organize the friends into specific groups called ‘Circles’. Owned by Google itself, Google Plus is a popular social media platform that gives unique opportunity to market your products/services/ brands and yourself. Google+, an ‘information network’, is the best platform that find others with similar interests. Google Plus allows the users to increase their followers easily because the network expansion is not dependent on reciprocity of following others; there are no limits to expand your reach to your target customers at Google+.
According to a survey conducted during January 20 to 22, 2018 over 2,007 respondents, 48 % females and 52 % males in the US use Google Plus (We Are Flint). Out of 3.03 billion active Social Media users, 111 million users have Google Plus account. The numbers of unique Google+ monthly visits account up to 34,000,000. 22.4 % online adults visit Google Plus at least once a month. More than 40 % marketers use Google Plus business page. The 30 % Smartphone users access Google+ app at least once a month. So, can you afford to miss business opportunities of Google Plus advertising while planning for effective social media marketing strategy?
Google Plus business pages are now listed through ‘Google My Business', relatively a new feature launched to help the users find a business on Google Search and Maps. Google My Business has made it easy to create and update the business listing to stand out and bring the new customers in. Consistently sharing the latest news, new arrivals, special events and offers is the only way to keep the followers engaged in tapping your posts. The practice of updating the information like business hours or holidays makes your potential customers and followers feel that the ‘brand cares them’. Using realistic snapshots is the most effective way to draw the attention of visitors; and, the best part of Google Plus business listing is that you can add as many snapshots as you wish or replace the older ones. Communication is the key of social media marketing strategy; quick responding to reviews or comments of users helps you build loyalty. To experience the benefits of Google Plus branding, just design your Google Plus business page, post the best quality content, and track the results.
The way of treating the user-created content creates the difference between Google Plus and other social networks. All the Google+ public posts are indexed for searches unlike the most tweets and Facebook posts. Facebook’s privacy setting often prevents many posts from being indexed while Twitter has directed Google not to follow the tweeted links. Google tends to use Google+ business pages to improve the real-time search results with rich snippets. You get “points” for every Google+ post and activity; whereas you get point over Facebook only for shares & comments while on Twitter you get points only for re-tweets & mentions. No need to mention that the performance points over social media are the strong signal for search results ranking. Google gives SEO incentives for using Google Plus - naturally more SEO friendly. The created ‘Circles’ allow more people to find your business easily. ‘Social Layering’ is the unmatched local SEO value of Google Plus content marketing. Google+ promotion creates a social layer that brings social, location and identity benefits acknowledged by the entire Google Web ecosystem.
We are providing tailor made Google Plus marketing services for over the years to help the businesses experience multidimensional Social Media Marketing (SMM), Search Engine Optimization (SEO) and branding benefits. Our highly trained experts create your Google Plus business page to draw the attention of search engines, influencers and the viewers. Just call us to know - how we create difference to Google Plus marketing with the best optimized Google+ advertising strategy.