Google Adwords is one of the most cost-effective means of attracting instant pre-qualified traffic to your website. Google Adwords is a Search Engine Marketing method to reach potential buyers and customers through Google Search Network. You can start Google Adwords with a fixed monthly budget and pay only when a visitor clicks on the PPC Ad on Google. You can control your advertising cost because Google charges only per click.
Pay Per Click is one of the types of Internet Marketing in which the webmaster pays only for those clicks which are directed to their website through search results under the specific keywords. In this system, the advertiser's bid for particular keywords and the highest bidder appears first and so on.
Our SEO expert will carry on an in-depth analysis of your website and find proper keywords to give you maximum exposure on Pay Per Click Search Engines.
One of the first steps in the configuration of a PPC advertising campaign involves the creation of Ad groups. Our SEO expert will create relevant and targeted ad creatives within specific ad groups. It will help to easily track and quantify the PPC results. We ensure that these creative ads lead to increase the click-through-rate.
PPC bid rates will be decided in an initial consulting session with you as per your keywords and the online competition for the keywords. Based on these rates we shall optimize each Ad to yield maximum returns.
Our PPC expert ensures that the user is directed to the most relevant landing pages of a website based on user's search query. In order to achieve this, we provide optimization suggestions for the website to make PPC friendly landing pages. The higher the relevancy of landing page, the higher is the conversion ratio.
Our PPC expert constantly monitors your bids and eliminates bid gaps. Lowering the bid without losing the position is called bid gaps. This will ensure maximum return on investment(ROI).
Note: The client will pay directly to the PPC search engine for the cost accrued to run the PPC Ads.
PPC Campaign Setup
|Website Review Analysis|
|Tracking Code Setup|
|Minimum No. of Keywords to target||
|Ad Groups Creation|
|Ad copy creation|
|Local Search Campaigns|
|Landing page review consultation|
|Google Analytics code setup|