We create custom blog designs. We develop it on the WordPress platform. When we design blogs, we match your existing brand standards and color themes of your site. We will set up your RSS feed, install appropriate WordPress Plugins and add links your blogroll during the development stage. We will optimize the blog. We have the necessary experience to ensure that search engines are able to easily index your blog content. Blog Search Engine Optimization will increase the ranking of your site in search engines. Once the blog is set-up, the blogging activities can be started. We can make the research and identify your competitor's blog. We can propose a strategy that will help you differentiate your blog and provide value to your intended audience. Blogging requires developing a relationship with your audience. Interacting with blogs of the same niche can drive traffic to the blog.
Blogging is a great way to allow individuals to express their opinions, businesses to strengthen their customer relationships, and website owners to bring more exposure to their websites.
If your audience largely consists of people who search for products in the newspapers, offline advertising might be more suited to your purpose.
If target audience does not use the internet, then starting a blog will just be a huge waste of time and effort.
If you are ready to put in the time and effort, your blog will serve as a good branding tool for your business. There are a lot of things that a blog can do for your business.
You have to decide which platform will best meet your marketing objectives, time constraints, and personal preferences before you make your first post. If you are short on time and want to spend more time on writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better. If on the other hand, you want to have a customized blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.
The blog role in boosting your business can be ascertained by measuring your blog traffic and track sales lead that have come through a blog.