{"id":953,"date":"2022-06-24T11:24:38","date_gmt":"2022-06-24T11:24:38","guid":{"rendered":"https:\/\/www.samyakonline.net\/blog\/?p=953"},"modified":"2024-11-26T07:04:15","modified_gmt":"2024-11-26T07:04:15","slug":"smo-glossary","status":"publish","type":"post","link":"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/","title":{"rendered":"Social Media Glossary &#8211;\u00a0 The Ultimate A-Z Guide to SMO\/SMM Terminology"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">60+ SMO\/SMM Terms Every SMO\/SMM Beginner should know<\/h4>\n\n\n\n<p>The majority of digital marketers experienced and newbies both as well as SMO\/SMM\/SEO agencies struggle to understand many SMM and SMO terms because new terms are being coined regularly due to the evolution of social media networking, new practices, and new techniques. The businesses also face problems in understanding the offered deal with real sense because of unfamiliarity with SMM\/SMO terminology.<\/p>\n\n\n\n<p><strong>Social media marketing (SMM)<\/strong> is a strategic off-page paid marketing tactic to use social media platforms to interact with target customers\u2019 segments to increase sales, drive traffic and to build brand\u2019s image. <strong>Social media optimization (SMO)<\/strong> is the strategic on-page modifications to use of social media networks upto full potential for increasing online presence of brand and awareness about the products\/services to be promoted. Wouldn\u2019t you like to maximize SMM and SMO benefits at minimum cost?<\/p>\n\n\n\n<p>As one of the<a href=\"https:\/\/www.samyakonline.net\/smo\/\"> leading SMO agencies<\/a>, we acquired practical and technical knowledge about how to set up a SMO campaign and run successfully to deliver results to the clients.<\/p>\n\n\n\n<p>We have created the following alphabetical glossary of 60+ social media marketing (SMM) terms and social media optimization (SMO) terminology to help you all to leverage the benefits of social media campaigns with the brushed up skills.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Analytics\" >Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Algorithm\" >Algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Ads_Manager\" >Ads Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Audience\" >Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Avatar\" >Avatar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Average_Response_Time\" >Average Response Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Bookmarking\" >Bookmarking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Business-to-Business_B2B\" >Business-to-Business (B2B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Business-to-Consumer_B2C\" >Business-to-Consumer (B2C)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Bio\" >Bio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Boosted_Post\" >Boosted Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Brand_Awareness\" >Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Brand_Advocate\" >Brand Advocate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Business_Manager\" >Business Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Chatbot\" >Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Collective_Intelligence\" >Collective Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Comment\" >Comment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Cost_Per_Mille_CPM\" >Cost Per Mille (CPM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Crisis_Management\" >Crisis Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Connections\" >Connections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Cross-Channel\" >Cross-Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Crowdsourcing\" >Crowdsourcing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Dark_Post\" >Dark Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Dark_Social\" >Dark Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Direct_Message_DM\" >Direct Message (DM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Disappearing_Content\" >Disappearing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Employee_Advocacy\" >Employee Advocacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Emoji\" >Emoji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Endorsement\" >Endorsement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Engagement_Rate\" >Engagement Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Feeds\" >Feeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Follower\" >Follower<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#FOMO\" >FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Frequency\" >Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#GIF\" >GIF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Hashtag\" >Hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#_Header_Image\" >&nbsp;Header Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Impressions\" >Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Listicle\" >Listicle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Mashup\" >Mashup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Meme\" >Meme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Native_Advertising\" >Native Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#News-Jacking\" >News-Jacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Objectives\" >Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Reach\" >Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Relevance_Score\" >Relevance Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#_RSS_Feed\" >&nbsp;RSS Feed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Sentiment_Analysis\" >Sentiment Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Shareable_Content\" >Shareable Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Social_Customer_Service\" >Social Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Social_Listening\" >Social Listening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Social_Media_Monitoring\" >Social Media Monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Social_Media_ROI\" >Social Media ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Social_Selling\" >Social Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Targeting\" >Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Trending_Topic\" >Trending Topic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Troll\" >Troll<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#User-Generated_Content_UGC\" >User-Generated Content (UGC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Vanity_Metric\" >Vanity Metric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Viral\" >Viral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.samyakonline.net\/blog\/smo-glossary\/#Vlogging\" >Vlogging<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analytics provides data-driven insights to help you improve the performance of SMM and SMO. Analytics reports inform you about average time on page, page views, engagement rate, CTR, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algorithm\"><\/span>Algorithm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a set of norms that decide the display of content and business profiles on social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ads_Manager\"><\/span>Ads Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a tool offered by Facebook to facilitate its users to create, run, analyze, and manage social ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/ads-manager.jpg\" alt=\"Ads Manager\" class=\"wp-image-1033 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/ads-manager.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/ads-manager-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/ads-manager-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience\"><\/span>Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a group of people that you target to promote your services or products through SMM. Different SMM posts are optimized for a different audience to let them feel a personalized touch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avatar\"><\/span>Avatar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a small image created to represent you on a social network. Avatar can be a real photo, business logo, or anything that you want to use as your identity on social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_Response_Time\"><\/span>Average Response Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric that denotes the time taken by a business to respond to a concern posted on social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bookmarking\"><\/span>Bookmarking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a small but important tool used by the users to save and share the link of information that they think is useful and reusable for them and others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business-to-Business_B2B\"><\/span>Business-to-Business (B2B)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The acronym B2B denotes the marketing practices adopted by businesses to tap the revenue generation potential from businesses. B2B is pointed for business-to-business sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business-to-Consumer_B2C\"><\/span>Business-to-Consumer (B2C)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The acronym B2B denotes the marketing practices adopted by businesses to tap the revenue generation potential from the consumers of their products\/services. B2C is pointed for business-to-consumer sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bio\"><\/span>Bio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The social media bio is a short profile created to tell people about you or your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boosted_Post\"><\/span>Boosted Post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Facebook post of a business page that you promote as a paid advertisement to increase your reach of content to the target audience. Facebook Boost Post is different from the Facebook ad because of having limited options to set display.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span>Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an important metric to scale the success of SMM. The metric denotes how much people are aware of your brand. Brand awareness is measured in terms of impressions, mentions, and engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/brand-awareness.jpg\" alt=\"Brand Awareness\" class=\"wp-image-1035 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/brand-awareness.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/brand-awareness-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/brand-awareness-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Advocate\"><\/span>Brand Advocate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A brand advocate is a customer who promotes\/endorses your products and services on social media platforms at no charge but because he likes these.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Manager\"><\/span>Business Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This Facebook tool helps organizations to securely manage their business profiles, catalogs, ad accounts, and authorized viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chatbot\"><\/span>Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a bot that uses artificial intelligence to respond to customer interactions automatically through messaging apps.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Chatbot.jpg\" alt=\"Chatbot\" class=\"wp-image-1036 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Chatbot.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Chatbot-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Chatbot-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collective_Intelligence\"><\/span>Collective Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the collective intelligence that emerged from the streamlined collaboration and healthy competition of individuals. It helps businesses for consensus decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment\"><\/span>Comment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a response to a blog post or message by the reader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_Per_Mille_CPM\"><\/span>Cost Per Mille (CPM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This social media marketing metric refers to the cost you pay for 1,000 impressions. Tracking CPM becomes important to keep the entire SMM advertisement under the permissible budget as well as to justify the returns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crisis_Management\"><\/span>Crisis Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a practice commenced to manage events triggered to damage your brand\u2019s reputation. Social media marketing managers respond quickly to null the impressions and possible harm of negative comments about the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connections\"><\/span>Connections<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a term used on LinkedIn to denote professional contacts. The number of quality LinkedIn connections establish your professional credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cross-Channel\"><\/span>Cross-Channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In social media marketing, cross-channel marketing is a strategy to popularize your brand, services, products, or business by sharing the same content on multiple social media platforms. Wider reach for enhanced visibility of posts is the major objective of cross-channel marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crowdsourcing\"><\/span>Crowdsourcing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an SMM practice to invite and encourage social media users to create new ideas or content. It makes your social media followers more involved and engaged with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dark_Post\"><\/span>Dark Post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an unpublished social media post that is promoted as an ad for a particular audience. This post does not appear in organic search results and on the brand\u2019s social media timeline.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dark_Social\"><\/span>Dark Social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are \u201cinvisible\u201d shares circulated through private distribution channels like messaging apps, emails, and texting. The analytics tools cannot track these shares creating traffic to a website. Dark socials become important because these may dent the picture of a website or a campaign\u2019s performance you get through analytics.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Message_DM\"><\/span>Direct Message (DM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is direct messaging between social media users; it is visible only to the sender and recipient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disappearing_Content\"><\/span>Disappearing Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the content shared on social media platforms with a time limit to access; this content disappears automatically after a set period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Employee_Advocacy\"><\/span>Employee Advocacy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Employee advocacy is a marketing or promotional practice commenced by the employees to support and promote the brand, services, or products of their organization on particular social media networks to strengthen trust factor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emoji\"><\/span>Emoji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are small cartoonish images used to make social media messages more attractive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Endorsement\"><\/span>Endorsement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a term used on LinkedIn social media platform. It is a recognition and appreciation of the skill\/s of a LinkedIn member by another LinkedIn member.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement_Rate\"><\/span>Engagement Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This social media metric is used to scale the success of an ongoing SMM campaign; the metric describes the number of likes, shares, and comments received by the shared post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feeds\"><\/span>Feeds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Feeds are the widgets created by social media aggregators containing content shared through different social media accounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Follower\"><\/span>Follower<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A follower is a social media user who subscribes to get updates about all the posts of a business or a brand. The numbers of followers indicate the popularity of a brand or business. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FOMO\"><\/span>FOMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the acronym for \u2018Fear of Missing Out\u2019. The term is used to describe a feeling or anxiety of a social media user when he thinks that other people are getting more value from a post and he might be missing something important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequency\"><\/span>Frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This social media advertising term refers to how many times your ad is displayed to your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GIF\"><\/span>GIF<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Graphics Interchange Format (GIF) is the small-scale animated film clip often used in social media marketing to make the posts better attention-drawing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hashtag\"><\/span>Hashtag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a way of connecting the social media posts to other relevant posts trending high to draw wider-scale attention and promotion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Hashtag.jpg\" alt=\"Hashtag\" class=\"wp-image-1037 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Hashtag.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Hashtag-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Hashtag-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Header_Image\"><\/span>&nbsp;Header Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an image used at the top of a social media profile. It represents your business to make the message clear to visitors at a first glance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impressions\"><\/span>Impressions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This social media metric tells about the number of times when your post appeared in users\u2019 feeds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Listicle\"><\/span>Listicle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a post created in the form of a list to make the shared message\/information quick to access and understand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mashup\"><\/span>Mashup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media mashup is a web application or website that combines the content existing on more than one source to create an integrated experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meme\"><\/span>Meme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Memes in social media marketing are used to add funny elements to shared posts to make these viral faster. Brands often use a meme to make their social media sharing more attractive for the younger audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Native_Advertising\"><\/span>Native Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;It is a social media marketing tactic to show a paid ad in a way that looks organic but with extended reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"News-Jacking\"><\/span>News-Jacking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an SMM technique of connecting a brand with a popular current event to draw media attention for brand exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objectives\"><\/span>Objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Objectives of SMM are the results that you expect as ROI of an ad campaign. The objectives of SMM may be different for different campaigns like increasing traffic, brand awareness, engagement, conversions, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach\"><\/span>Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This SMM metric tells about how many people see your post. Reach is an indicator of the audience size you succeed to tap for brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relevance_Score\"><\/span>Relevance Score<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook Ads Manager provides this metric to help you assess how well your ad is performing to get a response from the target audience; the score is measured on a scale of 1 to 10.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_RSS_Feed\"><\/span>&nbsp;RSS Feed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Really Simple Syndication (RSS) is a standardized content distribution practice. RSS feed integration in an SMM strategy helps you send timely alerts to all the subscribers whenever you share a post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sentiment_Analysis\"><\/span>Sentiment Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media Sentiment analysis presents a picture of how the target audience feels about a brand. Sentiment analysis takes into account the opinions and emotions of tapped customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shareable_Content\"><\/span>Shareable Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This social media content is more likely to be shared by the users across their social media network because they find the information useful, valuable, unique, and inspiring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Customer_Service\"><\/span>Social Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also called social customer care service is a support provided via social media to address the customers\u2019 concerns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Listening\"><\/span>Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It tells about how SMM managers track conversations related to their business interests. Social listening provides trends-based insights about the brand\/product\/service being promoted through the SMM campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Monitoring\"><\/span>Social Media Monitoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a practice of tracking the mentions, endorsements, and comments to know about the social image of a brand. It helps you know the reactions and expectations of the target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_ROI\"><\/span>Social Media ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a measurement of revenue to assess the success of an SMM campaign in terms of financial gains.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Selling\"><\/span>Social Selling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a practice of using the presence and repute of a brand on social media channels to reach the potential buyers, start communication to develop a relationship, generate leads by information sharing, and convert leads into sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Targeting\"><\/span>Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an SMM practice to reach a particular community of potential audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trending_Topic\"><\/span>Trending Topic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This topic gets a sudden surge of popularity and searches on social media platforms. SMM posts are linked to trending topics to improve visibility.&nbsp; &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Troll\"><\/span>Troll<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This term refers to the responses of antagonist viewers to an inflammatory, irrelevant, disruptive, or offensive SMM post. Sometimes this practice is adopted to draw the attention of the masses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User-Generated_Content_UGC\"><\/span>User-Generated Content (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the content created by unbiased fans of a brand just because they liked its products\/services. UGC plays a vital role in SMM for strengthening the trust factor and reputation of a brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vanity_Metric\"><\/span>Vanity Metric<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The vanity metrics in social media marketing campaigns are used to impress the followers and potential audience by increasing brand\u2019s popularity as well as to judge the effectiveness of ongoing campaigns. The \u201cvanity metrics\u201d include impressions, comments, followers, likes, shares, open rates, traffic, views, etc but these don\u2019t refer to the ROI of an SMM campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viral\"><\/span>Viral<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a chain of sharing the content on social media platforms by the followers of a brand. Social media content that goes viral delivers multiple benefits from the perspectives of sales and marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vlogging\"><\/span>Vlogging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vlogging is a popular SMM practice to create video content that tells a story or informs the audience about a particular topic like a product review or event.<\/p>\n\n\n\n<p>Please keep exploring SMO Glossary \/ SMM Terminology&nbsp; to keep you updated about the latest additions.&nbsp;<\/p>\n\n\n\n<p><strong>About Author<\/strong><\/p>\n\n\n\n<p>Subhash Jain is the Founder of Samyak Online \u2013 the<strong> <a href=\"https:\/\/www.samyakonline.net\/smo\/\">top social media service provider agency in India<\/a><\/strong>. Are you looking for <strong>SMO\/SMM services to increase your website traffic, leads and brand recognition? <a href=\"https:\/\/www.samyakonline.net\/seo-quote.php\">Contact us for Free SMO\/SMM Proposal<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.samyakonline.net\/blog\/pdf\/SMO-Glossary.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"200\" height=\"250\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/06\/cover_UUTQKPK6M.jpg\" alt=\"Social Media Glossary -\u00a0 The Ultimate A-Z Guide to SMO\/SMM Terminology\" class=\"wp-image-966 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/250;\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.samyakonline.net\/blog\/pdf\/SMO-Glossary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Free SMO Glossary eBook \u2013 The Ultimate A-Z Guide to SMO\/SMM Terminology<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>60+ SMO\/SMM Terms Every SMO\/SMM Beginner should know The majority of digital marketers experienced and newbies both as well as SMO\/SMM\/SEO agencies struggle to understand many SMM and SMO terms because new terms are being coined regularly due to the evolution of social media networking, new practices, and new techniques. The businesses also face problems [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[198],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Glossary - The Ultimate A-Z Guide to SMO\/SMM Terminology Get SEO, SMO, PPC, Web Development Tips<\/title>\n<meta name=\"description\" content=\"Social Media Glossary - 65+ SMO\/SMM Terms Every SMO\/SSM Beginner should know. 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