{"id":924,"date":"2022-06-23T08:48:00","date_gmt":"2022-06-23T08:48:00","guid":{"rendered":"https:\/\/www.samyakonline.net\/blog\/?p=924"},"modified":"2024-11-26T07:22:30","modified_gmt":"2024-11-26T07:22:30","slug":"ppc-glossary","status":"publish","type":"post","link":"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/","title":{"rendered":"PPC Glossary &#8211;\u00a0 The Ultimate A-Z Guide to PPC Terminology"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>65+ PPC Terms Every SEO Beginner should know<\/strong><\/h4>\n\n\n\n<p>The<strong> PPC and SEM Glossary<\/strong> will help newbie online marketers, digital marketing agencies, experienced PPC experts, and the businesses looking for quick leads, to understand the PPC and SEM terms in true essence to make their PPC campaigns more delivering.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Under a PPC advertising campaign, you pay only for the clicks at the link of an ad to reach your website. Because, the results of a PPC campaign under search engine marketing (SEM) are instant, therefore, it has become an integral part of digital marketing strategy.<\/p>\n\n\n\n<p><em>Do you know ROI for PPC may be up to 200%? Or, PPC advertising drives 50% more conversions than organic advertising?<\/em> There are many stats to prove that PPC ads drive significant revenue benefits for paid marketing campaigns.<\/p>\n\n\n\n<p>So,<strong> what is PPC (Pay Per Click) advertising?<\/strong> <strong>&nbsp;PPC is a paid marketing that places your paid ads above the organic results in search engine results pages (SERPs)<\/strong>.<\/p>\n\n\n\n<p>As one of the <a href=\"https:\/\/www.samyakonline.net\/ppc\/\">leading PPC agencies<\/a>, we acquired practical and technical knowledge about how to set up a PPC campaign and run successfully to deliver results to the clients.<\/p>\n\n\n\n<p>Sharing our knowledge, here, I abbreviate 65+important PPC and SEM terminologies in alphabetical order to help you bridge the knowledge gap and to use PPC and SEM up to the full potential within a reasonable budget.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Ad_Campaign\" >Ad Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Ad_Extensions\" >Ad Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Ad_Delivery\" >Ad Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Ad_Network\" >Ad Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#AdSense\" >AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Assisted_Conversion\" >Assisted Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Ad_Rank\" >Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#AB_Testing\" >A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Bid\" >Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Bid_Management\" >Bid Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Behavioral_Targeting\" >Behavioral Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Branded_Keywords\" >Branded Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Callout_Extensions\" >Callout Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Click-to-Call\" >Click-to-Call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Click-Through_Rate_CTR\" >Click-Through Rate (CTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Cost-Per-Click_CPC\" >Cost-Per-Click (CPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Cost-Per-Impression_CPI\" >Cost-Per-Impression (CPI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Cost-Per-Acquisition_CPA\" >Cost-Per-Acquisition (CPA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Customer_Lifetime_Value_CLV\" >Customer Lifetime Value (CLV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Conversion_Funnel\" >Conversion Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Conversion_Optimization\" >Conversion Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Carousel_Ad\" >Carousel Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Display_URL\" >Display URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Destination_URL\" >Destination URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Dynamic_Keyword_Insertion_DKI\" >Dynamic Keyword Insertion (DKI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Enhanced_Cost-Per-Click_ECPC\" >Enhanced Cost-Per-Click (ECPC):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Expanded_Text_Ad\" >Expanded Text Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Feature_Specific_Keywords\" >Feature Specific Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Geofencing\" >Geofencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Geotargeting\" >Geotargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Google_Ads_Application_Programming_Interface_GAAPI\" >Google Ads Application Programming Interface (GAAPI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Hits\" >Hits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Head_Terms\" >Head Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Invalid_Clicks\" >Invalid Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#_Impression_Share_IS\" >&nbsp;Impression Share (IS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Interest_Categories\" >Interest Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Key_Performance_Indicator_KPI\" >Key Performance Indicator (KPI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Keyword_Matching_Types\" >Keyword Matching Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Location_Extension\" >Location Extension<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Location_Targeting\" >Location Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Manual_Tagging\" >Manual Tagging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Message_Extensions\" >Message Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#My_Client_Center_MCC\" >My Client Center (MCC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Multivariate_Testing\" >Multivariate Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Negative_Placement_Placement_Exclusion\" >Negative Placement (Placement Exclusion)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Opportunities_Tab\" >Opportunities Tab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Pay-Per-Action_PPA_or_Pay-Per-Acquisition\" >Pay-Per-Action (PPA) or Pay-Per-Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Placement_tool\" >Placement tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Placement_Targeting_Managed_Placement\" >Placement Targeting (Managed Placement)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Promotion_Extensions\" >Promotion Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Qualified_Website_Traffic\" >Qualified Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Quality_Score\" >Quality Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Return_On_Ad_Spend_ROAS\" >Return On Ad Spend (ROAS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Search_Network\" >Search Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#SMB_PPC\" >SMB PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Search_Query_Report_SQR\" >Search Query Report (SQR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Shared_Budgets\" >Shared Budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Seller_Ratings_Extensions\" >Seller Ratings Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Sitelinks_Extension\" >Sitelinks Extension<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#_Split_Test_AB_Testing\" >&nbsp;Split Test (A\/B Testing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Search_Engine_Marketing_SEM\" >Search Engine Marketing (SEM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Search_Engine_Results_Page_SERP\" >Search Engine Results Page (SERP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Structured_Snippet_Extensions\" >Structured Snippet Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Targeting\" >Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Traffic_Estimator\" >Traffic Estimator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#Tracking_Code\" >Tracking Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/#View-Through_Conversion\" >View-Through Conversion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Campaign\"><\/span>Ad Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the set of advertisements created to deliver the same message for the same marketing objectives. PPC Ad campaigns may have multiple groups of advertisements (Ad Groups) created for different keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Extensions\"><\/span>Ad Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google allows adding additional specific information about extra links, price, ratings, etc free of cost to advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Delivery\"><\/span>Ad Delivery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a functionality of Google Ads that allows you to set the period for ad display.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Network\"><\/span>Ad Network<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a group of websites that host your ads for a charge to increase the visibility of your PPC landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AdSense\"><\/span>AdSense<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a contextual advertising support service. Google facilitates advertisers to run their ads on trusted content publishers&#8217; websites for revenue generation.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/AdSense.jpg\" alt=\"\" class=\"wp-image-2473 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/AdSense.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/AdSense-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/AdSense-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assisted_Conversion\"><\/span>Assisted Conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric that denotes the number of interactions for sales and conversions contributed by a channel. If any channel appears on the conversion path, the conversion is counted as an assisted conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Rank\"><\/span>Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AD RANK = CPC BID x QUALITY SCORE<br>AD RANK: Achieving the Top position relies on the best combination of CPC Bid and Quality Score.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/what-is-ad-rank.jpg\" alt=\"What is Ad Rank?\" class=\"wp-image-2469 lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;object-fit:cover\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/what-is-ad-rank.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/what-is-ad-rank-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/what-is-ad-rank-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing\"><\/span>A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a method of comparing two versions of a webpage to scale the performance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/A-B-Testing-1.jpg\" alt=\"A\/B Testing\" class=\"wp-image-2475 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/A-B-Testing-1.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/A-B-Testing-1-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/A-B-Testing-1-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bid\"><\/span>Bid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the maximum price you agree to pay for each click for the specified keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bid_Management\"><\/span>Bid Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the process to get the minimum bid for the target keywords by optimizing and grouping and optimizing the set of keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Behavioral_Targeting\"><\/span>Behavioral Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a method of targeted search engine marketing planned and commenced based on the users\u2019 behavior\/activity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branded_Keywords\"><\/span>Branded Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are the keywords empowered with a popular brand. For example, an online shoe store can use Nike, or Puma to add additional value to Google Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Callout_Extensions\"><\/span>Callout Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Google feature that allows advertisers to add text at the bottom of an ad\u2019s text to promote sales offers like price matching, free shipping, or 24-hour support service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click-to-Call\"><\/span>Click-to-Call<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Google feature also known as a Call extension. It allows advertisers to add contact phone numbers below the PPC Ad text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click-Through_Rate_CTR\"><\/span>Click-Through Rate (CTR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This metric denotes the ratio of the total number of clicks vs the total number of times when the ad was displayed. CTR tells about the effectiveness of the PPC campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Click_CPC\"><\/span>Cost-Per-Click (CPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Under this bidding model, advertisers pay for each click on their ad. CPC is an important metric to justify the cost of a PPC ad campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Impression_CPI\"><\/span>Cost-Per-Impression (CPI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the cost agreed by an advertiser to be paid for per thousand impressions (views).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Acquisition_CPA\"><\/span>Cost-Per-Acquisition (CPA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This marketing metric denotes the cost of getting one paying customer through a campaign. It is important to track the CPA metric to justify the investment in paid marketing through Google PPC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Lifetime_Value_CLV\"><\/span>Customer Lifetime Value (CLV)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric used to scale the average customer&#8217;s revenue generated throughout the relationship with an advertiser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Funnel\"><\/span>Conversion Funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a process of users\u2019 activities done during the journey from start to conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Conversion-Funnel.jpg\" alt=\"\" class=\"wp-image-2477 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Conversion-Funnel.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Conversion-Funnel-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Conversion-Funnel-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Optimization\"><\/span>Conversion Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a strategy to maximize the percentage of website visitors into customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Carousel_Ad\"><\/span>Carousel Ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a paid advertising format having multiple images and videos in one ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_URL\"><\/span>Display URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the URL placed at the PPC ad. One ad group can have only one display URL having the same domain as the destination URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Destination_URL\"><\/span>Destination URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the URL of the webpage where the visitor lands after clicking the ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_Keyword_Insertion_DKI\"><\/span>Dynamic Keyword Insertion (DKI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a feature offered by Google Ads to support the advertisers to customize an ad for a particular search query. It allows advertisers to insert the best relevant keyword dynamically into the ad copy according to the searcher\u2019s query.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhanced_Cost-Per-Click_ECPC\"><\/span>Enhanced Cost-Per-Click (ECPC):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This Google ad feature facilitates automatic bid management of manual bids to increase ROI for ad campaigns. It automatically adjusts the bid for keywords based on their performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expanded_Text_Ad\"><\/span>Expanded Text Ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This feature allows advertisers to use extra ad text to make it more explanatory and convincing. The advertiser can use two 30-character headings with an option of using a third heading also in addition to two description fields each for 90-characters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feature_Specific_Keywords\"><\/span>Feature Specific Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These keywords strengthen the ad text messaging by adding additional features driven values like scratch-proof, water-proof, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geofencing\"><\/span>Geofencing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the ad optimization process to target a particular geographic radius by virtual fencing and using GPS for tracking user data. It facilitates advertisers to show their ads to users of a particular locality.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geotargeting\"><\/span>Geotargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also termed as local PPC, this PPC feature lets the advertisers target their ads to appear only to potential customers in the specified location\/ locations. It helps to save the cost of clicks that have no or very low potential for conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_Application_Programming_Interface_GAAPI\"><\/span>Google Ads Application Programming Interface (GAAPI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This advanced feature allows the developers to build applications to simplify the ad campaign management through direct interaction with the Google Ads account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hits\"><\/span>Hits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This metric represents the number of views of the webpage. The figure includes the number of new and returning visitors. It is a valuable metric to check the CTR of a PPC ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Head_Terms\"><\/span>Head Terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are highly competitive short tail keywords having broad meaning. The bid price for Head Terms is often higher than that of less competitive keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invalid_Clicks\"><\/span>Invalid Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These clicks, also known as \u2018fraud clicks\u2019 are rendered through malicious software or automation tools with an intention to harm the ROI of competitors\u2019 Pay Per Click campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Impression_Share_IS\"><\/span>&nbsp;Impression Share (IS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The ratio of the number of impressions against the expected number of impressions is called IS. It is important to assess the success of the PPC campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interest_Categories\"><\/span>Interest Categories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Ads has a feature in setting that allows its users to target groups of users as per their particular interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Performance_Indicator_KPI\"><\/span>Key Performance Indicator (KPI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a quantifiable metric that demonstrates the success of an advertising campaign to achieve intended goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Matching_Types\"><\/span>Keyword Matching Types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Google Ads feature that allows the advertisers to optimize the appearance of advertisement according to the keyword match type; Keyword matching options are related keyword phrases, close keywords phrases, and exact keywords phrases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Extension\"><\/span>Location Extension<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Google Ads feature that allows the advertiser to add a business address and contact number at the bottom of PPC ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location_Targeting\"><\/span>Location Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a customizable Google Ads feature that allows advertisers to display their ads in the desired geographic locations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Tagging\"><\/span>Manual Tagging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tagging the destination URLs manually instead of doing it through automated software is called manual tagging. The extended customization of PPC ads for particular keywords is the key benefit of manual tagging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Message_Extensions\"><\/span>Message Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This Google Ads feature allows for text messaging to display ads so that potential customers could contact the advertiser quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Client_Center_MCC\"><\/span>My Client Center (MCC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a central account that facilitates advertisers to manage multiple Google Ad accounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multivariate_Testing\"><\/span>Multivariate Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a process of testing multiple web page components simultaneously in a live environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Negative_Placement_Placement_Exclusion\"><\/span>Negative Placement (Placement Exclusion)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;It is a feature of Google Ads that allows an advertiser to prevent the ad display on particular websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opportunities_Tab\"><\/span>Opportunities Tab<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;This Google Ads tool suggests options to maximize the ROI of a PPC campaign by adjusting the budget and high potential keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pay-Per-Action_PPA_or_Pay-Per-Acquisition\"><\/span>Pay-Per-Action (PPA) or Pay-Per-Acquisition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also called Cost-Per-Action, it is the cost you pay to a website each time your advertisement hosted on that site leads a user to make the purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Placement_tool\"><\/span>Placement tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This Google Ad tool helps the advertisers to locate the appropriate targets on the Display Network for ad placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Placement_Targeting_Managed_Placement\"><\/span>Placement Targeting (Managed Placement)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It allows advertisers to choose the websites under Partner Network to display ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotion_Extensions\"><\/span>Promotion Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Google Ad feature that highlights promotional offers and current sales beneath the ads to attract and encourage the target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qualified_Website_Traffic\"><\/span>Qualified Website Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric to measure the number of visitors interested in the displayed content and offered services\/products. These visitors are more likely to become buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Score\"><\/span>Quality Score<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A metric gauging the relevance of your ad to the user, comprising CTR, relevance, and landing page quality. Higher quality scores yield superior results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Return_On_Ad_Spend_ROAS\"><\/span>Return On Ad Spend (ROAS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a ratio that denotes the money gained or lost in comparison to the money invested. It is an important metric to measure the gains of two PPC campaigns.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Network\"><\/span>Search Network<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the network of websites partnering with Google or owned by Google that display paid ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SMB_PPC\"><\/span>SMB PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a paid ads digital marketing campaign designed especially for small to mid-sized businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Query_Report_SQR\"><\/span>Search Query Report (SQR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SQR, also called \u2018search terms report\u2019, is a report generated by Google Ads to specify the performance of targeted keywords against search queries. A search terms report specifies the search terms that drive the users to click on Google PPC ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shared_Budgets\"><\/span>Shared Budgets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an advanced facility provided by Google to optimize the use of the PPC campaign budget for multiple ad campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seller_Ratings_Extensions\"><\/span>Seller Ratings Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a Google Ads extension that shows the number of ratings at the bottom of ad text to reflect the trustworthiness of an advertisement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sitelinks_Extension\"><\/span>Sitelinks Extension<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Ads extension allows promoting additional links (other than a link used in ad text) of the website below the paid ad text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Split_Test_AB_Testing\"><\/span>&nbsp;Split Test (A\/B Testing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a test conducted to compare the effectiveness of two versions of the same ad with a slight difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Engine_Marketing_SEM\"><\/span>Search Engine Marketing (SEM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is paid digital marketing, based on paid search advertisements, to increase the visibility of the website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Search-Engine-Marketing-SEM.jpg\" alt=\"Search Engine Marketing (SEM)\" class=\"wp-image-2479 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Search-Engine-Marketing-SEM.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Search-Engine-Marketing-SEM-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/Search-Engine-Marketing-SEM-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Engine_Results_Page_SERP\"><\/span>Search Engine Results Page (SERP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a page delivered by search engines responding to a search query. The page contains several relevant website links.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/search-engine-results-page.jpg\" alt=\"Search Engine Results Page (SERP)\" class=\"wp-image-2481 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/search-engine-results-page.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/search-engine-results-page-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/search-engine-results-page-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structured_Snippet_Extensions\"><\/span>Structured Snippet Extensions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This user-friendly feature of Google Ads allows advertisers to display additional information about specific products\/services below the PPC ad text. The information is displayed in the form of a features list and a header.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/structured-snippet-extensions.jpg\" alt=\"Structured Snippet Extensions\" class=\"wp-image-2484 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/structured-snippet-extensions.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/structured-snippet-extensions-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2024\/03\/structured-snippet-extensions-150x75.jpg 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Targeting\"><\/span>Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a method to narrow the SEM campaign to be more focused on a subset of the potential audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_Estimator\"><\/span>Traffic Estimator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Free Google Ads tool is used to get predictions about the performance of Google Ads keywords based on ad positions, keywords search volume, and the average bid for keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tracking_Code\"><\/span>Tracking Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a JavaScript snippet embedded to track the activities of visitors when they visit the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"View-Through_Conversion\"><\/span>View-Through Conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Total number of conversions received by the advertiser within 30 days of Google Ads campaign launch. The figure includes conversions triggered by other means also.<\/p>\n\n\n\n<p>Please keep exploring PPC Glossary \/ SEM Terminology&nbsp; to keep you updated about the latest additions.<\/p>\n\n\n\n<p><strong>About Author:<\/strong><\/p>\n\n\n\n<p>Subhash Jain is the Founder of Samyak Online \u2013 <strong><a href=\"https:\/\/www.samyakonline.net\/ppc\/google-ads-services.php\">the top Google Ads Service Provider in India<\/a><\/strong>. Are you looking for <strong>PPC\/Google Ads services to increase your website traffic, leads and conversion<\/strong>? <strong><a href=\"https:\/\/www.samyakonline.net\/seo-quote.php\">Contact us for Free PPC\/SEM Proposal<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.samyakonline.net\/blog\/pdf\/PPC-Glossary.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"200\" height=\"250\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/06\/cover_UY4MBTWAV.jpg\" alt=\"\" class=\"wp-image-976 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/250;\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.samyakonline.net\/blog\/pdf\/PPC-Glossary.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Free PPC Glossary eBook \u2013 The Ultimate A-Z Guide to PPC Terminology<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>65+ PPC Terms Every SEO Beginner should know The PPC and SEM Glossary will help newbie online marketers, digital marketing agencies, experienced PPC experts, and the businesses looking for quick leads, to understand the PPC and SEM terms in true essence to make their PPC campaigns more delivering.&nbsp;&nbsp; Under a PPC advertising campaign, you pay [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[242],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC Glossary - The Ultimate A-Z Guide to PPC Terminology Get SEO, SMO, PPC, Web Development Tips<\/title>\n<meta name=\"description\" content=\"PPC Glossary - 65+ PPC Terms Every PPC Beginner should know. The Ultimate A-Z Guide to Search Engine Marketing (SEM) Terminology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC Glossary - The Ultimate A-Z Guide to PPC Terminology Get SEO, SMO, PPC, Web Development Tips\" \/>\n<meta property=\"og:description\" content=\"PPC Glossary - 65+ PPC Terms Every PPC Beginner should know. The Ultimate A-Z Guide to Search Engine Marketing (SEM) Terminology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samyakonline.net\/blog\/ppc-glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"Get SEO, SMO, PPC, Web Development Tips\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/samyakonlineindia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T08:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T07:22:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/06\/PPC-Terms-Every-PPC-Beginner-should-know1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Subhash Jain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.facebook.com\/samyakonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Subhash Jain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/\"},\"author\":{\"name\":\"Subhash Jain\",\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/#\\\/schema\\\/person\\\/6af117e6abf881ab27ce883545a672fa\"},\"headline\":\"PPC Glossary &#8211;\u00a0 The Ultimate A-Z Guide to PPC Terminology\",\"datePublished\":\"2022-06-23T08:48:00+00:00\",\"dateModified\":\"2024-11-26T07:22:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/\"},\"wordCount\":2079,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/PPC-Terms-Every-PPC-Beginner-should-know1.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/\",\"url\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/\",\"name\":\"PPC Glossary - The Ultimate A-Z Guide to PPC Terminology Get SEO, SMO, PPC, Web Development Tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/ppc-glossary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samyakonline.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/PPC-Terms-Every-PPC-Beginner-should-know1.jpg\",\"datePublished\":\"2022-06-23T08:48:00+00:00\",\"dateModified\":\"2024-11-26T07:22:30+00:00\",\"description\":\"PPC Glossary - 65+ PPC Terms Every PPC Beginner should know. 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