{"id":888,"date":"2022-06-20T09:39:18","date_gmt":"2022-06-20T09:39:18","guid":{"rendered":"https:\/\/www.samyakonline.net\/blog\/?p=888"},"modified":"2023-09-18T05:56:40","modified_gmt":"2023-09-18T05:56:40","slug":"seo-glossary","status":"publish","type":"post","link":"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/","title":{"rendered":"SEO Glossary &#8211;\u00a0 The Ultimate A-Z Guide to SEO Terminology"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>100+ SEO Terms Every SEO Beginner should know<\/strong><\/h4>\n\n\n\n<p>Many SEO newbies &amp; even start-up SEO agencies struggle to understand SEO-related terms and buzzwords. Unfamiliarity with key SEO terminology drives a huge disadvantage for SEO beginners and less experienced SEO agencies and professionals.<\/p>\n\n\n\n<p>The majority of website owners hire SEO agencies to give a boost to ranking and organic traffic. The knowledge of SEO technical terms used in the proposed SEO package helps them to negotiate and strike a better deal for an SEO package with the SEO agency.<\/p>\n\n\n\n<p>The SEO industry has its own unique set of&nbsp; terminology and abbreviations. Here is <strong>A-Z Guide to SEO Terminology<\/strong>:-&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Anchor_Text\" >Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Alt_Attribute_Text_Alt_Text\" >Alt Attribute Text (Alt Text)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Authority\" >Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Accelerated_Mobile_Pages_AMP\" >Accelerated Mobile Pages (AMP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Breadcrumb\" >Breadcrumb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Bots\" >Bots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Black_Hat_SEO\" >Black Hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Bounce_Rate\" >Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Cache\" >Cache<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Canonical_URL\" >Canonical URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#ccTLD_Country-Code_Top-Level_Domain\" >ccTLD (Country-Code Top-Level Domain)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Click_Bait\" >Click Bait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Dead-End_Page\" >Dead-End Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Deep_Link_Ratio\" >Deep Link Ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Disavow\" >Disavow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Domain_Authority_DA\" >Domain Authority (DA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#E-A-T_Expertise_Authoritativeness_and_Trustworthiness\" >E-A-T (Expertise, Authoritativeness, and Trustworthiness)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Editorial_Link\" >Editorial Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#edu_Links\" >.edu Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Engagement_Metrics\" >Engagement Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Featured_Snippet\" >Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Freshness\" >Freshness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#First_Link_Priority\" >First Link Priority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Findability\" >Findability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Google_Bomb\" >Google Bomb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Google_Dance\" >Google Dance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Google_Sandbox\" >Google Sandbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Google_Trends\" >Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Hummingbird_Update\" >Hummingbird Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Hidden_Text\" >Hidden Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#HITS_Algorithm\" >HITS Algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#htaccess_File\" >.htaccess File<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Indexability\" >Indexability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Information_Architecture\" >Information Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Information_Retrieval\" >Information Retrieval<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#IP_Address\" >IP Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Keyword_Prominence\" >Keyword Prominence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Keyword_Stemming\" >Keyword Stemming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Knowledge_Graph\" >Knowledge Graph<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Knowledge_Panel\" >Knowledge Panel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Latent_Semantic_Indexing_LSI\" >Latent Semantic Indexing (LSI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Link_Bait\" >Link Bait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Link_Equity\" >Link Equity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Link_Velocity\" >Link Velocity:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Manual_Action\" >Manual Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Meta_Tags\" >Meta Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Meta_Description\" >Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Mobile-First_Indexing\" >Mobile-First Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Negative_SEO\" >Negative SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Noarchive_Tag\" >Noarchive Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Noindex_Tag\" >Noindex Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Nofollow_Attribute\" >Nofollow Attribute<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Orphan_Page\" >Orphan Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Organic_Search_Results\" >Organic Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Off-Page_SEO\" >Off-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#On-Page_SEO\" >On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Page_Speed\" >Page Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Pogo-sticking\" >Pogo-sticking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Private_Blog_Network_PBN\" >Private Blog Network (PBN)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Persona_in_SEO\" >Persona in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#QDF\" >QDF<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Quality_Link\" >Quality Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Reciprocal_Links\" >Reciprocal Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Redirect\" >Redirect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Reinclusion\" >Reinclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Rich_Snippet\" >Rich Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Schema\" >Schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Scraped_content\" >Scraped content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Share_of_Voice\" >Share of Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Sitelinks\" >Sitelinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Taxonomy_URL_Taxonomy\" >Taxonomy (URL Taxonomy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Time_on_PageToP\" >Time on Page(ToP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#TrustRank\" >TrustRank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Title_Tag\" >Title Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#User-Generated_Content_UGC\" >User-Generated Content (UGC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Unnatural_Link\" >Unnatural Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#_URL_Parameter\" >&nbsp;URL Parameter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#User-Agent\" >User-Agent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Vertical_Search\" >Vertical Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Visibility\" >Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Voice_Search\" >Voice Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Webspam\" >Webspam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#White_Hat_SEO\" >White Hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#XML_Sitemap\" >XML Sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Inbound_Links\" >Inbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#External_links\" >External links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Linking_Domains\" >Linking Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Schema_Markup\" >Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#User_Experience_UX\" >User Experience (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#User_Interface_UI\" >User Interface (UI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Click_Depth\" >Click Depth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Co-Citation\" >Co-Citation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Code_To_Text_Ratio\" >Code To Text Ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Core_Web_Vitals\" >Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Crawl_Budget\" >Crawl Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Crawl_Error\" >Crawl Error<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-97\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Crawling\" >Crawling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-98\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Customer_Journey\" >Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-99\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#De-index\" >De-index<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-100\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Direct_Traffic\" >Direct Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-101\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Doorway_Page\" >Doorway Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-102\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#DuckDuckGo\" >DuckDuckGo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-103\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Bing\" >Bing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-104\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Duplicate_content\" >Duplicate content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-105\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Dwell_Time\" >Dwell Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-106\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Entities\" >Entities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-107\" href=\"https:\/\/www.samyakonline.net\/blog\/seo-glossary\/#Footer_Link\" >Footer Link<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anchor_Text\"><\/span>Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a clickable word or the words having a link to a website. The text is hyperlinked to provide contextual information for search engines and text users about the particular website or web page. For example, if you want to send the readers of \u2018SEO agency\u2019 to Samyak Online website, you put a link of the Samyak Online website at \u2018SEO agency\u2019; here, \u2018SEO agency\u2019 will act as the anchor text.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Anchor-Text.jpg\" alt=\"Anchor Text\" class=\"wp-image-1023 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Anchor-Text.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Anchor-Text-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Anchor-Text-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alt_Attribute_Text_Alt_Text\"><\/span>Alt Attribute Text (Alt Text)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alt text is a hidden HTML code used to define an image for search engines. Improved digital accessibility of an image supports SEO results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authority\"><\/span>Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the credibility of a webpage to rank high in search results. A web page authority is scaled based on web page age, traffic trend, backlink profile, content quality, and on-page SEO parameters.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Authority.jpg\" alt=\"Authority\" class=\"wp-image-1025 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Authority.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Authority-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Authority-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accelerated_Mobile_Pages_AMP\"><\/span>Accelerated Mobile Pages (AMP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The web component framework is used to increase webpage loading time for mobile site visitors. Browsers take less time for interpreting AMP HTML; therefore, web pages appear faster.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Accelerated-Mobile-Pages.jpg\" alt=\"Accelerated Mobile Pages (AMP)\" class=\"wp-image-1026 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Accelerated-Mobile-Pages.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Accelerated-Mobile-Pages-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Accelerated-Mobile-Pages-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breadcrumb\"><\/span>Breadcrumb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The navigational element that indicates the location of the current page to help the users to figure out where they are within a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bots\"><\/span>Bots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Search bot also known as spider and crawler crawls the web to create an index.<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\"> <\/a><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\" target=\"_blank\" rel=\"noreferrer noopener\">Googlebo<\/a><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\">t<\/a> (Google&#8217;s web crawler) represents a desktop crawler and a mobile crawler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Hat_SEO\"><\/span>Black Hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a search engine optimization practice against the guidelines of search engines. Black hat SEO involves unethical promotional activities that may draw penultimate action from search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the percentage of site visits limited to single-page sessions. The term denotes the engagement quality of a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cache\"><\/span>Cache<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A cache is a temporary storage of copies of files or data related to a website so that it could be accessed quickly to support the crawling bots to notice and rank the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Canonical_URL\"><\/span>Canonical URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the URL of the best page in duplicate pages. If a web page has two URLs, Google will choose one URL as the Canonical URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ccTLD_Country-Code_Top-Level_Domain\"><\/span>ccTLD (Country-Code Top-Level Domain)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The top-level domain name used to represent the domain for a specific geographical area or particular country. For example, .in is the ccTLD for India.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click_Bait\"><\/span>Click Bait<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the text or a link created with overpromising, sensational, misleading headlines to entice web visitors to land on a particular page; so that the publishers could earn revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dead-End_Page\"><\/span>Dead-End Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A dead-end page of a website has no outgoing links. The only way to come out of the dead-end page is the back button on the browser. The presence of a dead-end page delivers a 404 error message that is not good for website ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deep_Link_Ratio\"><\/span>Deep Link Ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An internal link pointing to a webpage other than the homepage is called a deep link. The deep link ratio is ratio of internal deep links vs. the links to homepage. Google\u2019s<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10710301?hl=en\"> <\/a><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10710301?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Deep Link Validator<\/a> tool helps you optimize and validate deep links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disavow\"><\/span>Disavow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is to inform the search engines to discard the harmful links related to a website.<a href=\"https:\/\/search.google.com\/search-console\/disavow-links?utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=disavow-links-main\"> <\/a><a href=\"https:\/\/search.google.com\/search-console\/disavow-links?utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google&#8217;s Disavow Tool<\/a> is a great help for SEO professionals to disavow the URLs of questionable web pages and domains.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Domain_Authority_DA\"><\/span>Domain Authority (DA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a score that predicts the likelihood of a website to ranking in SERPs. The domain authority describes the relevance of a website for a specific subject or industry.<a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\"> <\/a><a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Domain Authority score<\/a>, developed by MOZ, ranges from 1 \u2013 100; a higher score means higher likelihood for ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-A-T_Expertise_Authoritativeness_and_Trustworthiness\"><\/span>E-A-T (Expertise, Authoritativeness, and Trustworthiness)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a quality factor considered by Google to assess whether the content is useful for readers or not. E-A-T is not a ranking factor but it impacts content\u2019s ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Editorial_Link\"><\/span>Editorial Link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the backlink placed at one good website to drive the visitors to another website without any fee\/payment involved. Editorial links are SEO effective because these rest at a highly authoritative site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"edu_Links\"><\/span>.edu Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A link from an education website is called .edu link. The .edu links are the endorsement of your web content to establish the trustworthiness of your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement_Metrics\"><\/span>Engagement Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The numbers of metrics establish the engagement quality of a website. The key engagement metrics are New vs. returning visitors, conversion rate, bounce rate, CTR, dwell time, stay time on the page, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Featured_Snippet\"><\/span>Featured Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The highlighted text excerpt appears at the top of Google search results to answer a query in short. SEO professionals use different types of featured snippets to improve CTR, credibility, ranking in vocal search queries, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Featured-Snippet.jpg\" alt=\"Featured Snippet\" class=\"wp-image-1027 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Featured-Snippet.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Featured-Snippet-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Featured-Snippet-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Freshness\"><\/span>Freshness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The term refers to the age of online content since it was published. The latest\/fresh content gets priority in search results. QDF (Query Deserves Freshness) is a part of the Google algorithm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_Link_Priority\"><\/span>First Link Priority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Under \u2018First Link Priority\u2019, Google ignores all other links after the first link if a web page links to the same page more than once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Findability\"><\/span>Findability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric that denotes the ease with which the served information can be found by the visitors and search engines. High findability improves traffic, leads, and saves advertising costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Bomb\"><\/span>Google Bomb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an artificial improvement of SEO profile in the search index. Google bombing is used for crowd sourcing. Under this &#8220;Black Hat SEO&#8221; practice, the same Anchor text is used to link a particular web page that is trending high because of sensational or popular relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Dance\"><\/span>Google Dance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The term refers to high volatility experienced by a new website or webpage when Google determines the position to index the website\/web page. Google Dance becomes important as it denotes that Google is considering your website&#8217;s worth for ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Sandbox\"><\/span>Google Sandbox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the waiting period for the new websites to get complete benefits of SEO. It often happens when you target highly competitive keywords and the website needs high authority to rank well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Trends\"><\/span>Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Trends, a search feature, gives a real-time picture of the popularity of a search term.<a href=\"https:\/\/trends.google.com\/trends\/?geo=IN\"> <\/a><a href=\"https:\/\/trends.google.com\/trends\/?geo=IN\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a> is an important SEO tool especially for eCommerce SEO to check the popularity of search terms related to a particular item.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Google-Trends.jpg\" alt=\"Google Trends\" class=\"wp-image-1028 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Google-Trends.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Google-Trends-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Google-Trends-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hummingbird_Update\"><\/span>Hummingbird Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It was rolled out to improve the results of voice searches. It affected semantic search and the knowledge graph heavily. The major purpose of releasing the<a href=\"https:\/\/searchengineland.com\/google-hummingbird-172816\"> <\/a><a href=\"https:\/\/searchengineland.com\/google-hummingbird-172816\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hummingbird update<\/a> was to translate conceptual semantic searches to a reality.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hidden_Text\"><\/span>Hidden Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The text is used to manipulate Google search results. The black-hat SEO practice may draw penalty but there are certain improved ways to use hidden text. Hidden text is designed only for search engines to rank the website better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HITS_Algorithm\"><\/span>HITS Algorithm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hyperlink-Induced Topic Search update assesses the webpage value not only based on inbound links ((authorities) and content but also based on hubs (outbound links).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"htaccess_File\"><\/span>.htaccess File<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a distributed server configuration file. It is used to rewrite and redirect URLs. It allows re-configuring websites without editing server configuration files.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indexability\"><\/span>Indexability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric that denotes the easiness for the Google bot to understand and index a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Information_Architecture\"><\/span>Information Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It shows how a website is organized and where the navigational elements and content are placed on web pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Information_Retrieval\"><\/span>Information Retrieval<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the process of searching the particular information for a query in a large database of text, images, &amp; videos; and, then presenting the most relevant information to the user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IP_Address\"><\/span>IP Address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Internet protocol address is a unique identifying number telling about a particular computer network or computer receiving or sending data.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/IP-Address.jpg\" alt=\"IP Address\" class=\"wp-image-1029 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/IP-Address.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/IP-Address-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/IP-Address-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Prominence\"><\/span>Keyword Prominence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an effective SEO practice. SEO experts use the target keyword early in the web page content to inform Google bot promptly about the relevancy of that page for a particular search query.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Stemming\"><\/span>Keyword Stemming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google uses keywords stemming to rank the website. It is Google&#8217;s ability to understand different forms of a word or keyword. SEO professionals use variations of keywords to qualify better for keyword stemming algorithm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Knowledge_Graph\"><\/span>Knowledge Graph<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Knowledge Graph is the collection of interlinked descriptions of entities, relationships, concepts, people, places, and events. Knowledge Graph helps users to find the right thing, get the best relevant information faster, and go deeper into the websites to know more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Knowledge_Panel\"><\/span>Knowledge Panel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Knowledge panels are information boxes. These appear on Google search results when searches are conducted for people, organizations, places, and things available in the Knowledge Graph.<a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/7534842\"> <\/a><a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/7534842\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google updates Knowledge panels automatically<\/a> as it receives edits from verified sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Latent_Semantic_Indexing_LSI\"><\/span>Latent Semantic Indexing (LSI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This analytical method provides statistical co-occurrences of words appearing together. LSI denotes the relationship between concepts and terms. Search engines use LSI Keywords use to understand the context of web content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Bait\"><\/span>Link Bait<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a practice to create content to attract backlinks. It is a widely used SEO practice to promote web content. The Link Baiting content is shared by unknown people on their digital platforms to get a readership advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Equity\"><\/span>Link Equity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also known as &#8220;link juice&#8221;, Link Equity is a ranking metric that tells about the authority of a link for multiple pages. Link equity can be scaled for internal links and external links both. Authority, relevancy, following, to be crawled quality, placement, uniqueness, etc are the core values of Link Equity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Velocity\"><\/span>Link Velocity:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Link velocity is the speed of adding backlinks to a website in a specific period. It is a scale to measure the growth of the backlink profile. A high link growth rate patent is bad for a website ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Action\"><\/span>Manual Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a penultimate action taken by the Google team against a website that doesn\u2019t comply with Google\u2019s guidelines. The penalized website can either be removed from search results or demoted in ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_Tags\"><\/span>Meta Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a short information in the webpage HTML source code to tell the search engines about the relevancy of webpage content about the particular search results queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_Description\"><\/span>Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the information that is added to the &#8216;head section\u2019 of an HTML document. It is a short description of a webpage\u2019s content. Meta description content often appears as \u2018snippets\u2019 in the search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile-First_Indexing\"><\/span>Mobile-First Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google has started crawling &amp; indexing websites based on the mobile versions of websites instead of the desktop versions. Googlebot uses AdsBot Mobile Web Android and AdsBot Mobile Web crawlers for ranking mobile versions of websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Negative_SEO\"><\/span>Negative SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a set of SEO spam practices implied to harm other websites. Under this SEO strategy, malicious tactics are used to tarnish the online reputation of competitors\u2019 websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noarchive_Tag\"><\/span>Noarchive Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Noarchive tag is used to tell Google for not storing a cached copy of a webpage. Use of noarchive tag doesn\u2019t impact search ranking. It can be used as- &lt;meta name=\u201dgooglebot\u201d content=\u201dnoarchive\u201d&gt; .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noindex_Tag\"><\/span>Noindex Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This tag used to tell Google to not index a web page. The common practice of using Noindex Tag on the pages that are essential for the website but not useful for target buyers improves SEO outcome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nofollow_Attribute\"><\/span>Nofollow Attribute<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is used to tell Google for not following a specific outbound link. Nofollow Attribute tells search engines not to pass authority and link juice of a website to another website that is being linked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Orphan_Page\"><\/span>Orphan Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The web pages not linked to websites anywhere are called orphan pages. Users can&#8217;t access these pages without tapping the direct page URL. These pages are indexed rarely. A valuable to users orphan page may bring visitors to a website if the linking issue is fixed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_Search_Results\"><\/span>Organic Search Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The natural and unpaid listing in a SERP represents organic search results. Organic search results ranked in line with the latest algorithms give the users the best relevant results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Off-Page_SEO\"><\/span>Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the practice of implying website promotional activities out of website. The most used off-page SEO practices are social media marketing, email marketing, content marketing, influencer marketing, offline marketing etc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Off-Page-SEO.jpg\" alt=\"Off-Page SEO\" class=\"wp-image-1030 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Off-Page-SEO.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Off-Page-SEO-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/Off-Page-SEO-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On-Page_SEO\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the practice of implying website promotional activities on the website. Fine tuning the web page technical parameters like HTML code, title tags, meta tags, website architecture, navigation ease, URL structure, etc is the major exercise of on-page SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"320\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/On-Page-SEO.jpg\" alt=\"On-Page SEO\" class=\"wp-image-1031 lazyload\" data-srcset=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/On-Page-SEO.jpg 640w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/On-Page-SEO-300x150.jpg 300w, https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/07\/On-Page-SEO-450x225.jpg 450w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/320;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Speed\"><\/span>Page Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The important ranking factor is the time taken by a web page for complete loading. To get insights for page speed, you can use<a href=\"https:\/\/pagespeed.web.dev\"> <\/a><a href=\"https:\/\/pagespeed.web.dev\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google\u2019s free page speed test tool<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pogo-sticking\"><\/span>Pogo-sticking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a practice when searcher visits different search results to find the find the best result relevant to search query. Poor UX, hidden information, clickbait content etc are the major causes for pogo-sticking to occur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Private_Blog_Network_PBN\"><\/span>Private Blog Network (PBN)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a network of authoritative websites used to create backlinks for a particular website. All the websites pass link equity to target website aimed for ranking improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persona_in_SEO\"><\/span>Persona in SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also known as \u2018Buyer Persona\u2019 or \u2018Marketing Persona\u2019, it is the fictionalized representation of demographics, behavior, needs, motivations, goals, etc aligned to an ideal buyer. persona-driven SEO improves organic visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"QDF\"><\/span>QDF<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The query deserves freshness (QDF), a mathematical re-ranking function of Google is rolled out to deliver the up-to-date search results. QDF impacts ranking of websites because it determines the period when users need new information. Search results are re-ranked according to the real-time trend of a search term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Link\"><\/span>Quality Link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It the inbound link originated from a trustworthy, relevant, and authoritative website. These links are created by other websites because these website owners like the information and overall UX of the linked website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reciprocal_Links\"><\/span>Reciprocal Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These backlinks are created to facilitate the visitors easily transit between the two websites serving similar or supporting products\/services. The primary objective is to serve the useful and complete information to a visitor at least efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Redirect\"><\/span>Redirect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a process of sending visitors and search engines to a different page from the current page. Redirect is used to tell Google Searches that the requested page is available at a new location. Redirects may be permanent or temporary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reinclusion\"><\/span>Reinclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is SEO practice to tell search engines to include a website for indexing again after it has been de-indexed for problem fixing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rich_Snippet\"><\/span>Rich Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rich snippets in Google search results display additional information about a website like ratings and reviews that are not mentioned in the meta description. Rich snippet, added to HTML, describes structured data markup of a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Schema\"><\/span>Schema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The semantic vocabulary of tags is added to HTML to assist the search engines read, assessing, and indexing the web pages in search results with better placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scraped_content\"><\/span>Scraped content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is content copied from a legitimate website and posted to another website without any content owner\u2019s permission. The content can be scraped either manually or through software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Share_of_Voice\"><\/span>Share of Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric to scale the brand visibility and the domination for conversions in trade. The formula to calculate&nbsp; SOV is- (Numbers of particular brand mentions\/Total numbers of brand mentions)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sitelinks\"><\/span>Sitelinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Officially announced in 2006, Google Sitelinks is a set of six links from the same domain that appears below the first search result. Sitelinks save users\u2019 time to find the relevant information on a website; hence, these are helpful to improve user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Taxonomy_URL_Taxonomy\"><\/span>Taxonomy (URL Taxonomy)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a practice of naming, describing, and classifying the website structure and content to help the users for easy navigation to find the most relevant information. URL taxonomy helps search engine bots to assess the relevancy of a website to a search query faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_on_PageToP\"><\/span>Time on Page(ToP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the time a visitor spends on a particular web page. Google Analytics helps to monitor this metric. High \u2018Time on Page\u2019 means the good performance of the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TrustRank\"><\/span>TrustRank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This Google algorithm measures various \u201ctrust signals\u201d to keep valuable web pages away from spam content. The higher TrustRank drives a higher website ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Title_Tag\"><\/span>Title Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This HTML meta tag acts as the webpage title. Title tag content of max. length of 65 words &nbsp; is used by search engines while displaying search listings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User-Generated_Content_UGC\"><\/span>User-Generated Content (UGC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is the content created by the users of the website. UGC is delivered in various forms like blog posts, videos, reviews, comments, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unnatural_Link\"><\/span>Unnatural Link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The links identified as deceptive, manipulative, or suspicious are called unnatural links. The use of unnatural links in any form may draw manual action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_URL_Parameter\"><\/span>&nbsp;URL Parameter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are values added to a URL to identify the traffic source. URL Parameter shows which link was used by the visitor to land at your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User-Agent\"><\/span>User-Agent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using a<a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/10\/updating-user-agent-of-googlebot\"> <\/a><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/10\/updating-user-agent-of-googlebot\" rel=\"nofollow\">User-Agent stri<\/a><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/10\/updating-user-agent-of-googlebot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ng (UA)<\/a> helps you identify the used browser, its version, and operating system. UA string is placed in HTTP headers. UA helps to customize content or website behavior for specific versions of browsers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vertical_Search\"><\/span>Vertical Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are specific searches aimed at a particular niche like video, shopping, travel, business reviews, etc; for example, Google Maps, Google Product Search, Google Images, Google Blog Search, Google News, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visibility\"><\/span>Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a metric to scale the appearance of a website in organic search results when the target audience is searching for the best source for the related products or services. Based on CTR, it is directly related to the success of SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voice_Search\"><\/span>Voice Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are searches conducted over mobile devices through voice assistant instead of typing. The difference between the words used in natural speaking and typing for a search makes voice search optimization a must for a website to rank higher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webspam\"><\/span>Webspam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Any method used to manipulate or deceive ranking algorithms and\/or users comes under webspam tactics. More in used webspam practices are keyword stuffing, excessive links, cloaking thin content, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"White_Hat_SEO\"><\/span>White Hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The process of implying SEO practices planned in line with the latest guidelines of search engines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"XML_Sitemap\"><\/span>XML Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Extensible Markup Language is used by search engines to interpret website data. It doesn\u2019t have predefined tags. XML sitemap contains the website&#8217;s important pages to make sure that Google could find and crawl all of them.<\/p>\n\n\n\n<p>It is not the end of the SEO terminology glossary; keep exploring the updates in this A to Z list of SEO terminology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound_Links\"><\/span>Inbound Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Inbound links, also known as incoming or backlinks, are hyperlinks on external websites that direct users to your website. They play a vital role in search engine optimization (SEO), as search engines consider them as endorsements of your site&#8217;s credibility and relevance. Inbound links help increase organic traffic and improve your website&#8217;s visibility in search engine rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"External_links\"><\/span>External links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>External links, also called outbound or outgoing links, are hyperlinks on your website that direct users to other external websites. They provide additional resources, references, or related content to your visitors. External links can improve the user experience by offering more information and diversifying perspectives. They also contribute to building relationships with other websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linking_Domains\"><\/span>Linking Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Linking domains refer to the unique domains that contain one or more links pointing to a specific website. They play a crucial role in search engine optimization (SEO) as search engines consider the quantity, quality, and relevance of linking domains when determining a website&#8217;s authority and ranking. Having a diverse and authoritative portfolio of linking domains can significantly impact a website&#8217;s visibility and organic search traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Schema_Markup\"><\/span>Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Schema markup, also known as structured data, is a standardized format that helps search engines better understand and interpret the content on web pages. It involves adding specific code or tags to HTML to provide additional context and meaning to the information presented. By implementing schema markup, websites can enhance their search engine visibility, increase click-through rates, and potentially appear in rich snippets or featured snippets on search engine results pages. Schema markup can be used to mark up various types of content, including products, reviews, events, recipes, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Experience_UX\"><\/span>User Experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User Experience (UX) refers to the overall experience that a user has while interacting with a website, application, or digital product. It encompasses various factors, including usability, accessibility, visual design, interactivity, and overall satisfaction. The goal of UX design is to create a positive and seamless user journey, ensuring that users can easily navigate, understand, and accomplish their goals within the digital environment. By focusing on UX, organizations can improve customer satisfaction, engagement, and loyalty, leading to better business outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Interface_UI\"><\/span>User Interface (UI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User Interface (UI) refers to the visual elements and interactive components that users interact with on a website or application. It includes buttons, menus, forms, and layouts, aiming to enhance usability, guide user actions, and provide a visually appealing and intuitive experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click_Depth\"><\/span>Click Depth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click depth refers to the number of clicks it takes for a user to reach a specific page on a website from the homepage. A shallow click depth indicates a more accessible and user-friendly website structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co-Citation\"><\/span>Co-Citation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Co-citation refers to the occurrence of two or more websites being mentioned or cited together on other web pages. It is a concept in search engine optimization (SEO) that suggests a relationship or connection between the websites, even if they are not directly linked. Co-citation can contribute to improving a website&#8217;s authority and relevance in search engine rankings, as search engines interpret these mentions as a measure of the site&#8217;s popularity and credibility within a specific topic or industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Code_To_Text_Ratio\"><\/span>Code To Text Ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Code to text ratio refers to the proportion of HTML code compared to the actual text content on a web page. It is often used as a metric to evaluate the quality and optimization of a website. A higher code to text ratio indicates a larger amount of HTML markup relative to the visible text, which can negatively impact the page&#8217;s loading speed and search engine optimization. It is generally recommended to have a higher text to code ratio for better user experience and improved search engine rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Web_Vitals\"><\/span>Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Core Web Vitals are a set of essential metrics used to measure and evaluate the overall user experience of a website. They include factors like page loading speed, interactivity, and visual stability. Optimizing for Core Web Vitals helps ensure that websites are fast, responsive, and provide a seamless user experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Largest Contentful Paint (LCP)<\/strong>: It is a Core Web Vitals metric that measures the loading speed of the largest content element on a webpage. It indicates when the main content becomes visible to the user. A fast LCP time is important for providing a positive user experience and reducing bounce rates. Optimizing LCP involves improving server response times, optimizing images and videos, and prioritizing the loading of critical content.<\/li>\n\n\n\n<li><strong>First Input Delay (FID)<\/strong>: It is a Core Web Vitals metric that measures the interactivity of a webpage. It assesses the time delay between a user&#8217;s first interaction (such as clicking a button or selecting a menu) and the website&#8217;s response to that interaction. FID is crucial for evaluating how quickly a webpage becomes interactive and responsive to user actions. A low FID indicates a more user-friendly experience, while a high FID can result in user frustration. Optimizing FID involves minimizing JavaScript execution time and optimizing page responsiveness to ensure a smooth and interactive user experience.<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift (CLS)<\/strong>: It is a Core Web Vitals metric that measures the visual stability of a webpage during the loading process. It quantifies the amount of unexpected layout shifts that occur as content loads. CLS is important because it affects user experience, as unexpected shifts can lead to accidental clicks or difficulty in reading content. Optimizing CLS involves ensuring that elements on the page have predefined sizes, using aspect ratios for media content, and loading and reserving space for dynamic content to minimize layout shifts and provide a smoother visual experience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crawl_Budget\"><\/span>Crawl Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crawl budget refers to the number of web pages or URLs that search engines allocate for crawling and indexing within a given time frame for a particular website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crawl_Error\"><\/span>Crawl Error<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crawl errors occur when search engine crawlers encounter issues while accessing and indexing web pages on a website. These errors can include broken links, server errors, or pages blocked from crawling, which can negatively impact a site&#8217;s visibility in search engine results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crawling\"><\/span>Crawling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crawling is the process by which search engines systematically discover and explore web pages on the internet. Through crawling, search engines gather information about websites, index their content, and determine their relevance for search engine result rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Journey\"><\/span>Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The customer journey refers to the complete process that a customer goes through when interacting with a business, from the initial awareness stage to the final purchase and post-purchase stages. It encompasses all touchpoints and interactions, both online and offline, that shape the customer&#8217;s overall experience. Understanding the customer journey helps businesses identify pain points, improve engagement, and optimize marketing strategies to deliver a seamless and satisfying customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De-index\"><\/span>De-index<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De-indexing refers to the removal of web pages or an entire website from a search engine&#8217;s index. This can occur due to various reasons such as violating search engine guidelines, penalties, or intentional removal by website owners. De-indexing results in the affected pages no longer appearing in search engine results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Traffic\"><\/span>Direct Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Direct traffic refers to website visits that originate from users directly typing the website&#8217;s URL into their browser or using bookmarks. It represents users who are already aware of the website and directly access it without referral from other sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doorway_Page\"><\/span>Doorway Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A doorway page is a web page created solely to rank high in search engine results, often with minimal content. It&#8217;s designed to redirect users to another page, manipulating search rankings. Doorway pages are considered a deceptive SEO tactic and violate search engine guidelines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DuckDuckGo\"><\/span>DuckDuckGo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>DuckDuckGo is a privacy-focused search engine that prioritizes user anonymity by avoiding personalized search results and tracking user activity. It provides an alternative to mainstream search engines while emphasizing privacy protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bing\"><\/span>Bing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bing is a search engine operated by Microsoft. It provides users with a platform to search for web pages, images, videos, and other types of online content. Bing aims to deliver relevant search results and offers features like image and video search, maps, and news.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duplicate_content\"><\/span>Duplicate content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Duplicate content refers to blocks of text or entire web pages that appear in multiple locations across the internet. It can arise from intentional or unintentional duplication and can negatively affect search engine rankings, as search engines prefer unique and original content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dwell_Time\"><\/span>Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dwell time refers to the length of time a user spends on a webpage after clicking on a search result before returning to the search results page. It is considered an indicator of user engagement and the relevance of the content to the user&#8217;s search query. A longer dwell time is often associated with higher user satisfaction and can potentially positively impact search engine rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entities\"><\/span>Entities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Entities refer to distinct and specific objects, people, places, or concepts that are recognized and understood by search engines. They help search engines provide more relevant and accurate search results by understanding the context and relationship between different entities mentioned in web content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Footer_Link\"><\/span>Footer Link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Footer links are navigational links placed at the bottom of a webpage. They typically provide quick access to important pages, such as contact information, privacy policies, terms of use, or site maps, enhancing user navigation and website usability.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>About Author:<\/strong> Subhash Jain is the Founder of Samyak Online &#8211; the <a href=\"https:\/\/www.samyakonline.net\">top SEO Agency in India<\/a>. Are you looking for <strong>SEO services to increase your website traffic, leads and conversion<\/strong>? <strong><a href=\"https:\/\/www.samyakonline.net\/seo-quote.php\">Contact us for Free SEO Proposal<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.samyakonline.net\/blog\/pdf\/seo-terms-every-seo-beginner-should-know.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"200\" height=\"250\" data-src=\"https:\/\/www.samyakonline.net\/blog\/wp-content\/uploads\/2022\/06\/cover_UXU7AT6A6.jpg\" alt=\"Seo glossary\" class=\"wp-image-969 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/250;\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.samyakonline.net\/blog\/pdf\/seo-terms-every-seo-beginner-should-know.pdf?\" target=\"_blank\" rel=\"noreferrer noopener\">Download Free SEO Glossary eBook \u2013 The Ultimate A-Z Guide to SEO Terminology<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>100+ SEO Terms Every SEO Beginner should know Many SEO newbies &amp; even start-up SEO agencies struggle to understand SEO-related terms and buzzwords. Unfamiliarity with key SEO terminology drives a huge disadvantage for SEO beginners and less experienced SEO agencies and professionals. The majority of website owners hire SEO agencies to give a boost to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[166],"tags":[],"class_list":["post-888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Glossary - The Ultimate A-Z Guide to SEO Terminology Get SEO, SMO, PPC, Web Development Tips<\/title>\n<meta name=\"description\" content=\"SEO Glossary - 80+ SEO Terms Every SEO Beginner should know. 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