{"id":774,"date":"2020-06-24T04:47:12","date_gmt":"2020-06-24T04:47:12","guid":{"rendered":"https:\/\/www.samyakonline.net\/blog\/?p=774"},"modified":"2024-11-27T08:52:11","modified_gmt":"2024-11-27T08:52:11","slug":"google-page-experience-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/","title":{"rendered":"Are You Ready to Welcome \u2018Google Page Experience\u2019 Algorithm Update?"},"content":{"rendered":"<p>On May 28, 2020, Google announced a new ranking algorithm to be roll- out to award the website quality on the basis of users\u2019 experience they get with web pages. If the web pages are judged not the quality adhered to deliver the expected information and usage experience, Google will pull down the existing rank of the website. The new algorithm update is \u2018Google Page Experience\u2019 will roll-out in May 2021; so, you have time for <a href=\"https:\/\/www.samyakonline.net\/seo\/website-seo-audit.php#AuditCoreWebVitals\">website audit<\/a> and to fine-tune it. Early birds will surely get the advantage of better ranking.<\/p>\n\n\n<!--more-->\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#What_is_%E2%80%98Google_Page_Experience_Algorithm_Update\" >What is \u2018Google Page Experience\u2019 Algorithm Update<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Core_Web_Vitals\" >Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Safe_Browsing\" >Safe Browsing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Non-Intrusive_Interstitials\" >Non-Intrusive Interstitials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Mobile-Friendliness\" >Mobile-Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#HTTPS\" >HTTPS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Optimize_for_Core_Web_Vitals\" >Optimize for Core Web Vitals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Audit_Largest_Contentful_Paint_LCP_%E2%80%93_Loading_Experience_Measured_by_LCP\" >Audit Largest Contentful Paint (LCP) &#8211; Loading Experience Measured by LCP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Audit_First_Input_Delay_FID_%E2%80%93_Interactivity_Effectiveness_Measured_By_FID\" >Audit First Input Delay (FID) &#8211; Interactivity Effectiveness Measured By FID<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#Audit_Cumulative_Layout_Shift_CLS_%E2%80%93_Visual_Stability_Measured_by_CLS\" >Audit Cumulative Layout Shift (CLS) &#8211; Visual Stability Measured by CLS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#What_should_be_done_to_optimize_Core_Web_Vitals_to_remain_competitive_in_search_results_in_2022_also\" >What should be done to optimize Core Web Vitals to remain competitive in search results in 2022 also?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.samyakonline.net\/blog\/google-page-experience-algorithm-update\/#How_can_I_increase_page_speed\" >How can I increase page speed?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_%E2%80%98Google_Page_Experience_Algorithm_Update\"><\/span><strong>What is<\/strong> \u2018<strong>Google Page Experience\u2019 Algorithm Update<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2018Google Page Experience\u2019 ranking algorithm will check all the web pages of your business website. Even if just a few pages of your website don\u2019t deliver a satisfying experience to web users but other web pages are good to engage the users, your website ranking may suffer drastically. Post-release of Google Page Experience, the web page usage ease, and relevancy will help the business websites perform better. After the announcement of \u2018Google Page Experience\u2019, optimization for the best web surfing and user experience has become a necessity to sustain and improve the visibility in search results. Roll out of \u2018Google Page Experience\u2019 will induce a big shift in search engine optimization (SEO) practices; the focus on brand promotion for users\u2019 interest will be a key aspect of SEO in 2021.<\/p>\n<blockquote>\n<p>\u201cPage experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\">Source: <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\">https:\/\/developers.google.com\/search\/docs\/guides\/page-experience<\/a><\/p>\n<p>The key aspects of \u2018Page Experience\u2019 are:-<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Core_Web_Vitals\"><\/span>Core Web Vitals <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our strategic approach for Core Web Vitals audit goes through all the three performance metrics \u2013First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Safe_Browsing\"><\/span>Safe Browsing <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our SEO experts assess the possibility of the presence of any issue like phishing, hacked content, or malware etc to ensure the best browsing experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Non-Intrusive_Interstitials\"><\/span>Non-Intrusive Interstitials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We ensure that on-page content doesn\u2019t obstruct the users while browsing to deliver the best \u2018Visual Load Time\u2019 experience. The webpage experience signal measures how the users experience the interaction with a webpage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile-Friendliness\"><\/span>Mobile-Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We conduct a Mobile-Friendly Test to assess how friendly your website for mobile devices is. The exercise includes an assessment of content readability and on-page elements aligned to user experience. &nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HTTPS\"><\/span>HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Core Web Vitals audit services are planned to confirm the secure connection of the website as well as its suitability for recommended HTTPS.<\/p>\n<p> <a class=\"btn btn-outline-dark btn-lg\" href=\"https:\/\/www.samyakonline.net\/download\/ig\/user-experience-seo-guide-2021.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"fa fa-file-pdf text-success fa-1.5x\"><\/span> Users\u2019 Experience (UX) SEO Guide 2021<\/a><\/p>\n<p> <a class=\"btn btn-outline-dark btn-lg\" href=\"https:\/\/www.samyakonline.net\/download\/ig\/user-experience-seo-guide-2021.jpg\" target=\"_blank\" rel=\"noopener\"><span class=\"fa fa-images text-success fa-1.5x\"><\/span> Users\u2019 Experience (UX) SEO Guide 2021<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_for_Core_Web_Vitals\"><\/span>Optimize for Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Core Web Vitals, announced by Google in May 2020 to assess responsiveness, visual stability, and speed, are expected to become an important ranking signal in 2021. Is your business website optimized to beat the heat of new ranking algorithm in near future? Core Web Vitals is a suite of metrics that contributes to the overall page experience for the users. All the major Google tools, including PageSpeed Insights, Lighthouse, Chrome DevTools, web.dev&#8217;s Measure Tool, Search Console Web Vitals Chrome extension etc, now help the webmasters and SEO experts to assess the user experience quality and to fix the identified issues. The key focus areas for Core Web Vitals optimization are:<\/p>\n<p><strong>Largest contentful paint (LCP):<\/strong> How fast does the web page load?<\/p>\n<p><strong>Cumulative layout shift (CLS):<\/strong> How good and fast is page stability?<\/p>\n<p><strong>First input delay (FID):<\/strong> How fast is the response of the requested web page (interaction)?<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n<h3><span class=\"ez-toc-section\" id=\"Audit_Largest_Contentful_Paint_LCP_%E2%80%93_Loading_Experience_Measured_by_LCP\"><\/span>Audit Largest Contentful Paint (LCP) &#8211; Loading Experience Measured by LCP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LCP is a timed metric that measures the time taken by the web content to load. <br \/>As per Google, LCP &lt;= 2.5 seconds is good, LCP &gt; 2.5 and and LCP &lt;= 4 seconds need improvement, LCP &gt; 4 is poor. According to Google, LCP must occur in less than 2.5s of web page loading. LCP audit experts identify, measure, and optimize all the four critical issues that reduce LCP timings include:-<\/p>\n<ul>\n<li>Slow server responding time<\/li>\n<li>Render-blocking of CSS and JavaScript<\/li>\n<li>Rendering at Client-side<\/li>\n<li>Slow resource loading time<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Audit_First_Input_Delay_FID_%E2%80%93_Interactivity_Effectiveness_Measured_By_FID\"><\/span>Audit First Input Delay (FID) &#8211; Interactivity Effectiveness Measured By FID<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>FID is a timed metric that measures time passed between user initial-interaction with the loaded web page and the browser response. <br \/>As per Google, FID &lt;= 100 milliseconds is good, FID &gt; 100 milliseconds and FID &lt;= 300 milliseconds need improvement, FID &gt; 300 is poor. FID scales the time between the 1st interaction with a page and the resulting first response. According to Google, the standard FID period is less than 100ms. FID auditing services should audit and optimize all these critical factors:-<\/p>\n<ul>\n<li>Resource-intensive 3rd party code<\/li>\n<li>Volumetric request counts &amp; transfer sizes<\/li>\n<li>Main thread blockage<\/li>\n<li>Server-side rendering<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Audit_Cumulative_Layout_Shift_CLS_%E2%80%93_Visual_Stability_Measured_by_CLS\"><\/span>Audit Cumulative Layout Shift (CLS) &#8211; Visual Stability Measured by CLS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CLS is a score that measures visual stability of a web page while interacting with a website. <br \/>As per Google, CLS &lt;= 0.1 is good, CLS &gt; 0.1 and CLS &lt;= 0.25 need improvement, CLS &gt; 0.25 is poor. CLS, a metric about the overall layout shift for a webpage that defines how much the visible content shifts during the page loading process. Core Web Vitals audit expert should care of all the four critical factors that pull down the CLS score:-<\/p>\n<ul>\n<li>Content injected dynamically<\/li>\n<li>Ads, iframes, and embeds without a reserved space<\/li>\n<li>Flash of unstyled text or invisible text (FOUT\/FOIT)<\/li>\n<li>Images used without specified dimensions<\/li>\n<\/ul>\n<p><a class=\"btn btn-outline-dark btn-lg\" href=\"https:\/\/www.samyakonline.net\/download\/ig\/core-web-vitals-infographics.pdf\" target=\"_blank\" rel=\"noopener\"> Core Web Vitals (CWV) SEO Guide 2021<\/a><\/p>\n<p><a class=\"btn btn-outline-dark btn-lg\" href=\"https:\/\/www.samyakonline.net\/download\/ig\/core-web-vitals-infographics.jpg\" target=\"_blank\" rel=\"noopener\"> Core Web Vitals (CWV) SEO Guide 2021<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_should_be_done_to_optimize_Core_Web_Vitals_to_remain_competitive_in_search_results_in_2022_also\"><\/span>What should be done to optimize Core Web Vitals to remain competitive in search results in 2022 also?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The following five tips to optimize Core Web Vitals will help you keep your website stay stable, responsive, and optimized for the best page experience:<\/p>\n<ol>\n<li>Identify web pages that need optimization by using Core Web Vitals report created by Search Console.<\/li>\n<li>Use Chrome UX and Lighthouse reports to have page-speed insights and fix the issues.<\/li>\n<li>Use Web Vitals Chrome extension to have real-time metrics about user experience over the desktops.<\/li>\n<li>Use a custom dashboard for Core Web Vitals provided by CrUX Dashboard and Chrome UX Report API.<\/li>\n<li>Use Lighthouse CI to check the impacts and outcomes of changes on other website metrics to ensure a better user experience.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_increase_page_speed\"><\/span>How can I increase page speed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Following ten tips to increase web page speed will support your website perform better:<\/strong><\/p>\n<ol>\n<li>Prioritize above-the-fold content<\/li>\n<li>Minimize CSS and HTTP requests<\/li>\n<li>Minimize TTFB (Time to first byte)<\/li>\n<li>Reduce JavaScript and redirects<\/li>\n<li>Remove render-blocking JavaScript<\/li>\n<li>Improve browser caching and server responding time<\/li>\n<li>Use CDN<\/li>\n<li>Run a compression audit<\/li>\n<li>Choose the best hosting option<\/li>\n<li>Optimize the web pages for CSS delivery<\/li>\n<\/ol>\n<p><strong>Concluding Note<br \/><\/strong>The\u00a0 roll-out of \u2018Google Page Experience\u2019 update in May 2020 makes the UX more important than before. If a website serves the purpose of visitors delivering a nice usage experience, it is sure to rake high. The unique thing about this update is that Google informed much in advance. Will you wait until the last moment? You never know when \u2018Google Page Experience\u2019 update will come out to impact your website ranking; better, you optimize your website today for the ultimate UX.<\/p>\n\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 28, 2020, Google announced a new ranking algorithm to be roll- out to award the website quality on the basis of users\u2019 experience they get with web pages. If the web pages are judged not the quality adhered to deliver the expected information and usage experience, Google will pull down the existing rank [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[166],"tags":[],"class_list":["post-774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Page Experience\u2019 New Algorithm Update to be Rolled Out in 2021<\/title>\n<meta name=\"description\" content=\"Google Page Experience\u2019 Algorithm Update is the start of a big shift in SEO. 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