<\/span><\/h2>\n\n\n\nA 301 redirect error denotes the shift of a web page from one location to another. The 301, an HTTP status code, is sent to a browser by a web server. All users requesting an old URL are redirected to a new URL.<\/p>\n\n\n\n
When should you use 301 Permanent Redirect? <\/strong><\/p>\n\n\n\nYou can use 301 Permanent Redirect if you are shifting a webpage permanently to a new URL or migrating the website to a new domain or shifting from HTTP to HTTPS or merging two or more domains or resolving lower-case vs. upper-case’ issues or resolving ‘trailing slash’ issues.<\/p>\n\n\n\n
Why should you fix 301 Permanent Redirects? <\/strong><\/p>\n\n\n\nIf pages with 301 status codes exist on sitemap, it is simply a waste of crawl budget because Google will visit these abandoned URLs each time it re-crawls your website. Permanent Redirects appear in search results.<\/p>\n\n\n\n
How can you identify 301 Permanent Redirects? <\/strong><\/p>\n\n\n\nYou can identify 301 Permanent Redirects by many tools like SEMRush etc. <\/p>\n\n\n\n
How can you fix 301 Permanent Redirects?<\/strong> <\/strong><\/p>\n\n\n\nThe most common way to fix 301 Permanent Redirects is through a .htaccess file.<\/p>\n\n\n\n
<\/span>Identify & Fix 302 Temporary Redirects<\/span><\/h2>\n\n\n\nA redirect 302 code tells visitors that the specific page has been relocated temporarily to another URL. A 302 redirect neither passes the \u201clink juice\u201d nor keeps domain authority at the new location. In general, the browsers automatically detect 302 response codes and redirect requests to a new location.<\/p>\n\n\n\n
How can you check 302 Temporary Redirects? <\/strong><\/p>\n\n\n\nI will recommend SiteAnalyzer, RankWatch, and Geekflare tools to find 302 Temporary Redirects.<\/p>\n\n\n\n
How can you fix a 302 redirect?<\/strong><\/p>\n\n\n\nHere are a few tips to fix 302 Temporary Redirects: Determine the validity of redirects, check for plugins, ensure that URL configuration is right, check the server configuration, and call a web host services provider.<\/p>\n\n\n\n
<\/span>Strengthen UX Signals<\/span><\/h2>\n\n\n\nFinding the silos and correcting those silos in UX is also a part of technical SEO. <\/p>\n\n\n\n
Technical SEO scales all the important UX KPIs like task success rate, user error rate, time on task, System Usability Scale (SUS), Customer Satisfaction Score (CSAT), and Net Promoter Score (NPS), etc to ensure the engaging UX.<\/p>\n\n\n\n
After the release of RankBrain, Google started incorporating \u201cUser Experience Signals\u201d into the search results algorithm. <\/p>\n\n\n\n
The important UX signals are:-<\/p>\n\n\n\n
Dwell Time<\/strong><\/p>\n\n\n\nIt is the amount of time that a user spends on a webpage before returning back to the SERPs. Some signs confirm that Google uses Dwell Time as a website ranking signal. Tips to increase Dwell Time: Embed videos, use PPT, put longer content with small chunks, Maximize PageSpeed\u2026.<\/p>\n\n\n\n
Pogo Sticking<\/strong><\/p>\n\n\n\nIt is the users\u2019 practice to visit different search results to find the best resource the most relevant to their search query. Google introduced the \u201cPeople also search for\u201d box to reduce Pogo Sticking to improve UX. <\/p>\n\n\n\n
Tips to stop people from Pogo sticking after visiting your site – <\/strong>Add internal links above the fold, use big font size (15px -17px font), use a table of contents, refresh the content for relevancy and wider scope,\u2026.<\/p>\n\n\n\nBounce Rate<\/strong><\/p>\n\n\n\nBounce rate is the percentage of visitors who leave a webpage without taking any action. Bounce Rate is closely correlated with first-page search results. The bounce rate may not be a ranking factor but indirectly it affects a website\u2019s ranking.<\/p>\n\n\n\n
Tips to improve bounce rate thus the website ranking – <\/strong>Embed YouTube videos, improve loading speed, use PPT template, use easy-to-read content satisfying search intent, design the best\u2026.<\/p>\n\n\n\nOrganic CTR<\/strong><\/p>\n\n\n\nOrganic Click-Through-Rate is the percentage of visitors who click search engine results. Although Organic CTR depends on ranking position, it is influenced also by a title tag, URL, Rich Snippets, description, etc.<\/p>\n\n\n\n
Google has confirmed that it uses CTR in its algorithm.<\/p>\n\n\n\n
Tips to improve Organic CTR – <\/strong>Use a number and brackets in the title tag, include numbers in the headline, use year in title and description, optimize meta description,\u2026..<\/p>\n\n\n\nSearch Intent<\/strong><\/p>\n\n\n\nIt is the objective of the user to initiate a query. Search Intent may be informational, navigational, transactional, or commercial. If a page doesn\u2019t satisfy users\u2019 search intent with high-quality content, it wouldn\u2019t rank.
My tips will help you to satisfy users\u2019 search intent – <\/strong>Know search intent, optimize UX, update existing content, optimize commercial pages, use keywords with multiple intents, \u2026.<\/p>\n\n\n\n<\/span>Accelerated Mobile Pages (AMP)<\/span><\/h2>\n\n\n\nAccelerated Mobile Pages (AMP) is an open-source framework that is developed by Google in collaboration with Twitter to deliver the ultimate experience to mobile users with mobile websites. <\/p>\n\n\n\n
Google has started to integrate AMP results into mobile search results since February 24, 2016. <\/p>\n\n\n\n
Competitive website speed, higher CTR, and better discoverability are the key benefits of having optimized AMP pages. Here are 3 tips<\/strong> to help you optimize AMP performance for your website – use content delivery network, use a reliable server, use AMP performance optimizers, \u2026..<\/p>\n\n\n\n<\/span>Href lang Attribute for International Website for Language & Geo-Targeting<\/span><\/h2>\n\n\n\nThe hreflang attribute tells Google about the specific language of a particular webpage, so that Google could serve that page with a priority to the users searching that particular information in that language. <\/p>\n\n\n\n
Href lang attribute becomes important for the websites designed to serve the international community using different languages for a query. It is highly beneficial for geo targeting. Use of Href lang attribute improves UX for a particular user’s segment.
Tips to optimize Href lang attribute usage – <\/strong>Place Href lang attribute on the on-page markup, the sitemap, or the HTTP header; use ISO 639-1 format for language codes, use the multiple hreflang for a wider international readership of content,\u2026\u2026<\/p>\n\n\n\n<\/span>Use of Schema for Rich Snippets<\/span><\/h2>\n\n\n\nSchema is a Semantic Vocabulary used by search engines. It describes the type of page content like product, review, job posting, recipe, business listing, etc. <\/p>\n\n\n\n
The structured data presented through Schema makes web pages more readable for search engines; therefore, your webpage appears in rich results. Tips – <\/strong> Use commonly used Schemas, use all Schemas that you need, use the tools like Google Data Highlighter, Google Structured Data Markup Helper, and Google Rich Results Tester.<\/p>\n\n\n\n<\/span>Identify and Remove Duplicate Content<\/span><\/h2>\n\n\n\nThe presence of duplicate content harms SEO results considerably in many ways like lower search results ranking, poor UX, and decreased organic traffic. <\/p>\n\n\n\n
Google Search Console is a powerful free tool to help you identify the URLs creating duplicate content issues like HTTPS and HTTP versions of the same URL, URLs with & without \u201c\/\u201d, URLs with & without capitalizations, etc.
Tips to remove duplicate content – i<\/strong>ntegrate rel = canonical attribute, use 301 Redirect, use Robots Meta Noindex, \u2026\u2026<\/p>\n\n\n\n<\/span>Semantic SEO<\/span><\/h2>\n\n\n\nSemantic SEO is the optimization of a website to answer all the possible questions that a user may intend to ask related to the same topic in a hierarchical structure. <\/p>\n\n\n\n
The content is developed for search engines around a topic not just for the keywords. After Hummingbird Algorithm, the Google bot understands and evaluates a page for overall topic relevance and value for the user. <\/p>\n\n\n\n
The key benefits of in-depth & information-rich content-oriented Semantic SEO include improved UX, improved ranking, increasing internal linking scope, and increasing CTR.
Follow my tips to get the best results from Semantic SEO – <\/strong> Understand user intent, use common search terms & long tail keywords, make the content Research relevant, use schema markup & metadata.<\/p>\n\n\n\n<\/span>FAQs<\/span><\/h2>\n\n\n\nQ. Can Google index a password-protected page?<\/strong><\/strong>