SEO Glossary –  The Ultimate A-Z Guide to SEO Terminology

80+ SEO Terms Every SEO Beginner should know

Anchor Text

It is a clickable word or the words having a link to a website. The text is hyperlinked to provide contextual information for search engines and text users about the particular website or web page. For example, if you want to send the readers of ‘SEO agency’ to Samyak Online website, you put a link of the Samyak Online website at ‘SEO agency’; here, ‘SEO agency’ will act as the anchor text.

Authority

It is the credibility of a webpage to rank high in search results. A web page authority is scaled based on web page age, traffic trend, backlink profile, content quality, and on-page SEO parameters.

Accelerated Mobile Pages (AMP)

The web component framework is used to increase webpage loading time for mobile site visitors. Browsers take less time for interpreting AMP HTML; therefore, web pages appear faster.

Featured Snippet

The highlighted text excerpt appears at the top of Google search results to answer a query in short. SEO professionals use different types of featured snippets to improve CTR, credibility, ranking in vocal search queries, etc.