Schema markup is a structured data vocabulary added to your site’s code that helps search engines better understand your content. Created by schema.org, it gives context to data and enables enhanced display in search results like rich snippets, featured snippets, knowledge panels, and AI-generated summaries. Why it matters: How Does Schema Help SEO, AEO, and […]
What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the modern practice of structuring, formatting, and enriching digital content so that it is picked up, summarized, cited, or referenced by AI-powered search engines and large language models (LLMs). Platforms like ChatGPT, Google’s Search Generative Experience (SGE), Claude AI, Bing Copilot, You.com, and other […]
What is CRO in Digital Marketing? CRO, or Conversion Rate Optimization, is the process of improving your website or landing page to increase the percentage of visitors who complete a desired action – like signing up, purchasing, or downloading. Example Goals CRO Targets: Rather than increasing traffic, CRO focuses on getting more value from the […]
Search engines have evolved far beyond simple gateways that only point users toward links. They now function as answer engines, delivering accurate, concise solutions directly within the results page. This evolution in technology, along with changing user habits, has led to the rise of what experts are calling Answer Engine Optimization, or AEO. AEO aims […]
Ever spent hours perfecting a content with all the right keywords, only to see it outranked by older, thinner content? That frustration often stems from a shift in how search engines evaluate pages. Search engines now focus less on matching keywords and more on understanding meaning, context, and how your content connects to real-world topics. […]
You publish a blog. Or update a product page. Or remove outdated content. But nothing happens. Search engines don’t instantly pick up on these changes. Instead, they rely on bots that slowly crawl your site. Sometimes they return in a few hours. Other times, it takes days or even weeks. This delay can hurt visibility, […]
With the advent of the internet, online shopping has become quite common as it saves time, effort and money. If you are planning to run an online store, or already have one, investing in the right eCommerce SEO packages can immensely boost your visibility, sales and long-term growth. These packages are designed to help you […]
Google Rolls Out AI-Powered Overviews & Its Impact on SEO in Google is changing how we search online with its new Search Generative Experience (SGE). This “Generative AI in Search: Let Google do the searching for you” update is meant to make searching easier and more helpful. Traditional search methods often don’t give enough detailed […]
Build a Strong SEO Strategy with Pillar Pages and Topic Clusters to Improve Your Search Engine Rankings As search engines and user behaviours evolve, the old keyword-focused SEO strategies don’t work as well anymore. To adapt, many have turned to topic clusters. This new approach organizes related content around a main “pillar” page. It helps […]