RSS is dynamic. When a publisher changes content, audience know it instantly.
The review of a large number of sites in a very short time is possible.
RSS distributes content to consumers who might be too afraid to subscribe
to e-zine - they can remain anonymous and don’t need to subscribe or
unsubscribe.
Consumers opt-in to receive RSS feeds.
RSS allows consumers to see some of the producer’s content without needing to visit the site.
By adding RSS to your web site you can automatically publish other people’s content.
RSS helps in increasing search engine rankings
RSS save time. Iinstead of browsing multiple sites to find information of
interest, syndicated content can be delivered directly through your RSS Reader.
You scan the headline that interests you, and then click to go directly to the source.