Google Ads services

Outsource Google Ads Services

Google Ads, formerly known as Google Adwords, is a targeted marketplace that facilitates businesses to advertise on different Google platforms. Online advertising with Google Ads can drive sales, generate leads & increase brand awareness .Our Google Ads campaign management services, tailored specifically for small businesses with limited budgets. We understand the challenges growing companies face and are here to provide a low-cost solution that delivers impressive results. Outsourcing our Google Ads service is a great option for small and growing businesses looking for an affordable service as:

  • ● No long term contracts
  • ● Cost-Effective Solutions
  • ● Higher Return on Investment

Types of Google Ads Campaigns

The major goals of the Google Ads Campaign include:-

Creating a campaign, based on advertising goals is the basis of advertising with Google Ads. You can create different types of Ads campaigns:-

Search Ads Campaign

Search Ads Campaign places your Google Ads across the network of Google search sites (Google Play, Shopping tab, Google Maps, Google Images, etc). You can show ads to people actively searching online for your products and services. The Benefits Of Google Ads Search Campaign:-

Display Ads Campaign

Google Ads display network is a group of websites accepting AdWords advertising. Here, you have choice for the targeting and placement type to display Google Ads.

The difference between a Search campaign and a display campaign is that:-
The Search Network is accessed by the people searching for a particular product or service to buy, while, the Display Network puts your products/services to capture the buyers’ attention when they are at the initial stage of buying i.e. mind make-up stage. The benefits of Google Ads display campaign:-

Shopping Ads Campaign

Shopping Ads Campaign facilitates you to promote your particular products listed in product data shared with Merchant Center. Shopping ads are more effective because of providing rich product information. The facility to bid for a particular product allows you to manage your Google Ads shopping campaign according to inventory. You can sub-divide the products in sub-categories and can bid accordingly to lower the overall cost of Google Ads. The benefits of Google Ads shopping campaign:-

Video Ads Campaign

Google Ads Video campaign displays your ads in videos on YouTube, mobile apps, and high-traffic websites running on Google video channel partners. You also have a range of options to choose the video ad format like skip in-stream ads that appear before, during, or after the videos, non-skip in-stream, bumper ads usually designed for 6 seconds, video discovery ads etc. Video campaigns are effective for businesses looking to reach a broad audience through engaging video ads. These campaigns allow businesses to showcase their products or services on YouTube and Google video partners, targeting specific demographics and measuring campaign performance. The benefits of Google Ads Video campaign:-

App Ads Campaign

Google Ads App campaign promotes your App on Google’s properties including Google Play, Search, YouTube, Google Display Network, Discover on Google Search, etc. You don't need to design the entire advertisement; instead, Google uses your ad text, ideas and relevant assets for designing a variety of ads. Google chooses the best suitable App ads by adjusting the bids automatically.

The Benefits of Google Ads App Campaign:-
To maximize the benefits of a Dynamic search campaign, it is a must to comply with Google Ads policies. It works well with web pages that are SEO optimized for particular keywords/phrases/terms. The following benefits make the Dynamic search campaign a good choice that you can rely on for the justified ROI:-

Dynamic Search Ads Campaign

Dynamic Search Ads Campaign is the best affordable advertising for the advertisers having large inventory over a large website. Dynamic search campaign fills up the gap between the keywords based campaigns as it uses the website content to draw the attention of potential buyers. How does the Dynamic search campaign work? When someone uses a search term close to titles and phrases used on web pages, Google Ads uses these titles/phrases to select the most relevant landing page of your website and generates a relevant headline for the ad. Dynamic search campaign delivers the precise and relevant information at least efforts.

Benefits of Dynamic Search Ads Campaign
To maximize the benefits of a Dynamic search campaign, it is a must to comply with  Google Ads policies. It works well with web pages that are SEO optimized for particular keywords/phrases/terms. The following benefits make the Dynamic search campaign a good choice that you can rely on for the justified ROI:-

Discovery Ads Campaign

The Discovery Ads Campaign helps you reach more than 3 billion customers relying Google feeds. It is the fastest route to hit the performance goals by Google Ads. The exceptional visual quality and personalized ad viewing experience of Google Ads Discovery campaign help you impress the target audience and to engage the people convinced with your brand image and ready to make purchases.

Benefits of Discovery Ads Campaign in Google Ads
Besides the maximum reach into the target audience segment, the highly affordable Discovery campaign drives in following advantages:-  

When You Should Use Discovery Ads Campaign

Discovery Ads Campaign Settings
The numbers of Discovery campaign settings, based on the objective, budget, and bid, are automated that save considerable time and efforts for you. Discovery ads appear according to the identified interest of users. However, you can’t adjust Contextual targeting, Frequency capping, Delivery method, Device targeting etc.

Performance Max Ads Campaign

Performance Max Campaigns are a type of Google Ads campaign that uses advanced technology like artificial intelligence (AI) to optimise your ads across multiple Google channels. They allow you to reach potential customers on platforms like YouTube, Display, Discover, Gmail, and Search. With Performance Max, you only need to provide a few inputs, and Google Ads will automatically optimise your campaign for your chosen goal, providing insights and recommendations for better performance. It's a streamlined and efficient way to maximise your advertising reach and results.

Why should use Performance Max Ads Campaigns

Smart Ads Campaign

Smart Ads Campaigns are the intelligent choice for businesses looking to maximise their online presence and attract new customers. With Smart Campaigns, you can effortlessly highlight the unique selling points of your business and showcase your products or services to a broader audience.

How does Smart Ads Campaign work?
It's simple. When you sign up for a Smart Campaign, you'll create a compelling ad that describes your business, choose relevant keyword themes, and set a budget. Your ad will automatically be displayed to potential customers across popular platforms like Google Search, Google Maps, YouTube, Gmail, and Google partner websites.
With Smart Campaigns, your ad can reach customers within and beyond your geographic area. It can appear when potential customers search for phrases related to your business or include terms related to your business and location in their searches. This targeted approach ensures that your ad is seen by the right audience at the right time.Your ad is carefully crafted with key components like a captivating headline showcasing your business name, a description highlighting your unique offerings, and a destination URL directing customers to your website or Google Business Profile. You can even include site links to direct potential customers to specific pages on your website.

What sets Smart Ads Campaigns apart is their flexibility. You can create multiple campaigns tailored to different aspects of your business, each with its own set of keyword themes and budgets. Whether you're promoting your bakery's delicious cakes or your comprehensive insurance services, Smart Campaigns have you covered.In addition, Smart Campaigns continuously optimize your ads for better performance. Google's AI tests combinations of headlines, descriptions, landing pages, and site links to identify the most effective elements. This ensures your ads evolve, delivering better results and attracting more customers.
Why wait? Start your Smart Campaign today and experience the benefits firsthand. With Smart Campaigns, you can quickly create and manage your online ads, reach customers across devices, and track the effectiveness of your campaigns through an intuitive dashboard.

Hotel Ads Campaign

Hotel campaigns are advertising campaigns that allow businesses to bid for hotel ads that appear when travellers search for hotels on platforms like Google Search and Maps. These ads provide hotel information, including photos, amenities, prices, and a hotel booking link. Hotel campaigns help businesses attract travellers actively looking for accommodations in a specific area. By highlighting the unique benefits of booking through their site, businesses can drive more bookings and tailor prices based on hotel availability and traveller itineraries.

What are the benefits of Hotel Ads Campaign?
Hotel campaigns benefit businesses looking to attract travellers actively searching for accommodations and drive more bookings. They provide a platform to showcase hotel features, prices, and unique advantages, increasing the chances of attracting potential customers.

Local Ads Campaign

Local Ads campaigns are designed to help businesses promote their physical store locations across various Google properties, such as Google Search Network, Maps, YouTube, Gmail, and the Google Display Network. These campaigns simplify reaching potential customers by allowing businesses to provide store locations, a campaign budget, and ad assets. Google's AI then optimizes the campaign to maximize in-store value, such as store visits, sales, call clicks, or direction clicks. Local campaigns utilize radius targeting, Keeping factors like vertical, population density, and competition to reach customers likely to visit the stores.

What are the benefits of Local Ads Campaign?
Local Ads ampaigns are advantageous for businesses with physical store locations as they streamline the process of promoting stores across various Google platforms. These campaigns maximize in-store value and leverage radius targeting to reach potential customers likely to visit the stores, ultimately driving more foot traffic and sales.

Contact Us for Google Ads Advertising Management Services

How to Make Goal-oriented Google Ads Bidding Strategy

Google Ads facilitates to formulate the bidding strategy in line of prime parameters like clicks, views, impressions, conversions, etc. The bid strategy must suit to advertising goals. Following are five bidding strategies that you can adapt to get the best ROI from the investment in Google Ads:-

  1. If you want more direct action over your business website, ‘Smart Bidding’ designed to increase conversion is the best choice.
  2. If you are interested more in getting traffic, you should opt CPC (Cost Per Click ) bidding strategy. There are two types of CPC bidding strategies:-
    • Maximize Clicks: The automated bidding simplifies bidding for clicks. Just set an average daily bidding budget and let the Google Ads system manages your bids automatically to maximize the clicks within the specified budget.
    • Manual CPC Bidding: You set different bids for different ad groups or for keywords. If you found a certain set of keywords more profitable, you can allocate more budget for Google Ads under this strategy.
  3. If brand awareness is your prime concern, you should choose the Viewable CPM (Cost Per Thousand Impressions) Bidding Strategy. You can set an average cost per thousand impressions.
  4. If you want to increase views or engagement with video ads, CPV (Cost Per View) is the best choice.

Why and How to Set ‘Conversion Tracking’ For Your Business Website
How important is conversion tracking in Google Ads?

Conversion Tracking is a free performance analytical tool available in the Google Ads account. A visit to an ad is seen as a conversion when the ad click or any other interaction leads the visitor to act that is valuable for you; for example - the purchase, phone call, download, newsletter sign-up etc.

Why do you need ‘conversion tracking’?
The conversion tracking provides insight into the effectiveness of listings, keywords, and ads to hit the business goals; the insight helps you optimize campaign strategy for Google Ads for better ROI. It also helps you have insights into cross-device and cross-browser conversion rate.

How many types of conversion categories are there?
On September 2020, Google expanded conversion categories from 6 categories to 19 categories:-

  1. Sales
  2. Purchase
  3. Add to cart
  4. Begin checkout
  5. Subscribe
  6. Leads
  7. Contact
  8. Submit lead form
  9. Book appointment
  10. Sign-up
  1. Request quote
  2. Get directions
  3. Outbound click
  4. Page view
  5. App downloads
  6. App + Web
  7. Offline
  8. 3rd party app
  9. Other

What is Google Ads Conversion Tags?
How to Set Up Google Ads Conversion Tags in Google Tag Manager


Google Ads conversion tag helps you generate reports detailing the action taken by a potential buyer after clicking at ads. To set up Ads Conversion Tracking Tags, you need Ads Conversion ID, Conversion Label, Conversion Value (optional), Currency Code, and/or Transaction ID. Follow these simple nine steps to set up Google Ads Conversion tracking Tags:-

  1. Open Google Tag Manager. Open new Google Ads tag.
  2. Sign in with Google Ads account and click at to select the conversion type (You want to tag) from the Conversion Actions column.
  3. Go to Tag setup to view details of the tag
  4. Click at Use Google Tag Manager and feed Conversion ID & Conversion Label
  5. Place the required Conversion Label values in the respective fields.
  6. Go to the trigger section and choose the triggers to set the triggering action.
  7. Save to finish Google Ads tag setup.
  8. Preview all the feeds; make the required changes
  9. Publish your tag when ready.

Why to Link Google Ads with Google Analytics
The Benefits

We recommend linking Google Analytics with your Google Ads because it helps you to keep the complete advertising process on track and to maximize the return on your bidding investment. The benefits of linking Google Analytics and Ads are:-

  1. Google Ads report feature of Analytics helps you analyze the performance of ads and website.
  2. Google Analytics allows you to import analytical metrics like avg. duration of session, bounce, more visited pages in Google Ads account.
  3. By activating Google signals, you can import cross-device conversions into Ads account.
  4. The linkage of Google Analytics and Ads allows access and import of e-commerce transactions.
  5. The imported metrics about the ad performance and users’ behavior guide you to improve the approach for Ads remarketing. Remarketing targets the users with a likelihood to make the purchase.
  6. The imported metrics support ‘Google Ads Conversion Optimizer’ for optimum bidding to save more for you.

The Best Practices for Google Ads
How To Optimize Google Ads

Google Ads is the most awarding marketing tool you can rely on to get the leads and sales boost almost instantly without waiting to rank in organic search results. However, achieving the expected success depends upon the practices that you implement. To help you follow the goal-oriented approach and practices for Google Ads, we categorize the practices for particular objectives:-

Google Search Ads Campaign
Detailed Overview

In Google Search Ads, Advertisers bid for a set of keywords to get their keywords oriented clickable ads appeared in search results. Since the advertisers pay just for the clicks over their advertisement i.e. for the visits of potential buyers, Google Ads, is the most effective advertising channel that delivers the best return on investment (ROI).

How Does Google Search Ads Work?

How Does Google Ads Work? Google Ads work on a bid system. The Google advertisements appear above the organic search results for the particular keywords on the base of the bid amount and Quality score for those particular keywords. The higher Quality Score along with a higher bid amount for a set of keywords qualifies you for better ad positioning above the search results.

How to Start Google Search Ads Campaign

10 Steps to Set Google Search Ads The ultimate gain by investing in Google Ads depends upon the strategy and roadmap for using and creating Google ads. After being familiar with Google Ads terms, take the next steps to start your advertising campaign with Google:-
  • Sign up for your account with Gmail at Google Ads website. Once you finish this task, you get to create your campaign page.
  • Set the Google ads budget. On the basis of the average conversion rate for the particular business type, you can set the budget.
  • Select the target audience specifying the particular geographical locations. Google Ads offer “radius targeting” feature that allows you to target the potential buyers within a radius from a particular ZIP code.
  • Choose the preferred network. You have two options- Google’s display network and search network.
  • Fix the keywords. Choosing 40-50 keywords is a good strategy to start a Google Ads campaign. Here you get 3 options for keywords match type- broad match, phrase match, and exact match. Keyword Planner is a free tool by Google that helps you get the promising keywords and an idea about the bid for a particular keyword.
  • Set the bid. Here you have two options – Automatic biding by Google done to maximize your return; Manual bidding by the self for making the Google Ads more cost-effective.
  • Write the ad copy. The strategy for the best quality content development following the best practices to make the posted ad friendly to Google and target buyers both is the core of success in Google Ads.
  • Create ad. After completing the copywriting for Google Ad, click at ‘Save’.
  • Authenticate payment. Google asks for your permission and preference for the payment. Once you agree and allow the payment terms and conditions, you land your first step in the race of Google Ad marketing.
  • Connect Google Ads account to Google Analytics. The metric tells about the action of visitors after landing at your website.

Google Ads Management 5 Steps Process To Improve Your Google Search Ads Campaign

Are you looking to maximise the effectiveness of your Google Ads campaign? Look no further! Our expert management process is designed to optimise your campaign and drive exceptional results. Let's delve into the steps we take to enhance your Google Ads performance and ensure a competitive edge.

  • Step 1: Assessing the Performance of Your Real-Time Google Ads Campaign
    To start off, we meticulously evaluate the performance of your ongoing Google Ads campaign. We analyse metrics such as impressions, clicks, cost, conversions, and click-through rate (CTR). This assessment provides valuable insights into your campaign's current state and is a foundation for further optimization.
  • Step 2: Refining Ad Targeting and Keyword Optimization
    Next, we focus on refining your ad targeting strategy to ensure your ads reach the right audience. By optimising your keyword selection and ad targeting parameters, we can significantly enhance the relevance of your ads, leading to improved engagement and higher conversion rates. Our goal is to ensure that your ads are seen by the right people at the right time.
  • Step 3: Implementing A/B Testing and Ad Assets
    Through rigorous A/B testing, we compare different ad variations and landing page elements to identify the most effective combinations. This testing process allows us to fine-tune your campaign and optimise it for better performance, ultimately driving more clicks and conversions. In addition, utilisation of ad assets, such as call buttons, location maps, structured snippets, call-out, sitelinks, and engaging text, to increase the visibility and click-through rate (CTR) of your Google Ads. Ad assets provide additional information about your business, products, or reasons to buy, giving you a competitive edge in paid advertising.
  • Step 4: Optimising Landing Pages and Improving Quality Score
    An integral part of a successful Google Ads campaign is having well-optimised landing pages. Our team meticulously assesses the quality and relevancy of your landing pages, ensuring they align with the search intent and keywords. Enhancing the landing page experience creates a seamless user journey, resulting in increased leads, conversions, and sales. This optimization also improves your Quality Score(QS). Quality Score, on a scale of 1 to 10, assesses the quality and relevancy of your landing pages, keywords, and Google ads. A higher Quality Score lowers the bid cost and improves the ad rank in search results.
  • Step 5: Overcoming Common Google Ads Challenges and Maximising Conversion
    Google Ads can present certain challenges, but fear not! Our team is well-equipped to tackle common issues that may arise. From managing bid costs to improving ad rank, By implementing proven strategies to overcome obstacles and keep your campaign on the path to success. Additionally, focusing on maximising conversions by tracking and analysing user actions, such as purchases, sign-ups, calls, and app installations. Conversion tracking is crucial for measuring the success of your Google Ads campaign and allows us to optimise your bidding strategies for better ROI.

With our assistance, you may fully utilise the power of Google Ads. Keywords, bids, quality score, ad rank, CPC, CTR, conversions, ad assets, and landing page experience are among the important components optimised. By optimising these factors, we help you achieve exceptional results and maximise your return on investment (ROI).Don't miss the opportunity to make your Google Ads campaign a success. Contact us today, and let's take your online advertising efforts to new heights!

Contact Us for Google Ads Services

Google Search Ads Advertising Packages

Google Ads is one of the most cost-effective method of online digital marketing to attract instant pre-qualified traffic to your website. Google Ads is a Search Engine Marketing method to reach potential buyers and customers through Google Network.

Packages
Silver Ads Advertising Package
Gold Ads Advertising Package
Platinum Ads Advertising Package
Website Review Analysis
Competitive Analysis
Conversion Tracking Code Setup
Linking Google Analytics With Google Ads
Search Ads Account Setup
Maximum No. of Campaigns to Setup

1

3

8

Maximum No. of Ads Group to Setup

2

7

20

Maximum No. of Keywords to target

100

200

500

A/B Testing to Compare Different Ad Variations & Landing Page Elements to Identify the MOST Effective Combinations
Maximum No. of Google Ads Assets (like Sitelink, Callout, Call, Structured Snippet, Image, Price etc.) Setup

5

10

20

Negative Keywords List Integration
Ads Campaign Management
Keywords Research & Analysis

Our SEO expert will carry on an in-depth analysis of your website and find proper keywords to give you maximum exposure on Google Ads Advertising Network.

Ad Groups Creation

One of the first steps in the configuration of a PPC advertising campaign involves the creation of Ad groups. Our SEO expert will create relevant and targeted ad creatives within specific ad groups. It will help to easily track and quantify the PPC results. We ensure that these creative ads lead to increase the click-through-rate.

Ads Copy Creation
Geo Targeting
Ads Scheduling
Budget Management
Bid Management

PPC bid rates will be decided in an initial consulting session with you as per your keywords and the online competition for the keywords. Based on these rates we shall optimize each Ad to yield maximum returns.

Landing Page Review & Consultation

Our PPC expert ensures that the user is directed to the most relevant landing pages of a website based on user's search query. In order to achieve this, we provide optimization suggestions for the website to make PPC friendly landing pages. The higher the relevancy of landing page, the higher is the conversion ratio.

Ads Monitoring
Google Ads Conversion Tracking Analysis & Review Monthly Bi-Weekly Weekly
Traffic & Google Analytics Insights Analysis Monthly Bi-Weekly Weekly
Auction Insights & Competitors Analysis Monthly Bi-Weekly Weekly
Search Term Report Analysis

Filtering of Search Terms for "Positive Keywords", "Negative Keywords".

Monthly Bi-Weekly Weekly
Keep Low Wasted Spend Score

Spending time to maintain negative keyword list to avoid wasting a significant portion of Google Ads budget.

Monthly Bi-Weekly Weekly
Google Ads Assets Sitelink, Callout, Call, Structured Snippet, Image, Price , Lead, Promotion Review & Tweaking

Google Ads Assets consist of informative business content within your advertisements, providing individuals with compelling incentives to select your business.

Monthly Bi-Weekly Weekly
Optimization Score Recommendations Implementation

our optimization score is an estimate from Google Ads of how well your Google Ads account is set to perform.

Monthly Bi-Weekly Weekly
Account Activity

Spending time to campaigns, keywords, ad groups, text ads to tweak consistently on periodic levels to help boost your Ads score.

Monthly Bi-Weekly Weekly
ROI Management

Our PPC expert constantly monitors your bids and eliminates bid gaps. Lowering the bid without losing the position is called bid gaps. This will ensure maximum return on investment(ROI).

Monthly Bi-Weekly Weekly
Ads KPI Analysis
Quality Score Monthly Bi-Weekly Weekly
Impression Share Monthly Bi-Weekly Weekly
Landing Page Experience Monthly Bi-Weekly Weekly
Ad Strength Monthly Bi-Weekly Weekly
Clicks Monthly Bi-Weekly Weekly
CTR Monthly Bi-Weekly Weekly
Identification of Low-performing Keywords Monthly Bi-Weekly Weekly
Identification of Best & Worst Performing Ad Monthly Bi-Weekly Weekly
Reporting
Gogole Ads Reports Monthly Bi-Weekly Weekly
Google Analytics Report Monthly Bi-Weekly Weekly
Customer Support
Email
Chat
Skype Telephony
Minimum Duration
Months
1 month
1 month
1 month
 

Why Hire Samyak Online to Outsource Google Ads Services

Your search ends with Samyak Online, if you are tired of searching for a reliable digital marketing agency to manage your Google ads. Renowned as an industry-leading expert, we specialise in providing comprehensive Google ads management services. With our extensive experience and in-depth knowledge, we ensure your Google ads campaigns yield the best possible results. We are providing comprehensive Google Ads services for over a decade. Our in-house efficient Google Adwords experts customize the Google Ads module to hit your business goals ensuring the highest ROI. Over the years, Samyak Online has become the top Google Ads agency trusted for widening the growth scope by outsourcing Google Ads services:-

  • Expert Google Ads Specialists: Our team comprises qualified, trained, experienced, and dedicated Google Ads specialists. With their in-depth knowledge and expertise, they create strategic campaigns that drive results and maximise your online visibility.
  • Years of Experience: Samyak Online has a proven track record of helping businesses succeed in the digital arena thanks to experience delivering nominal budget digital marketing services. You can rely on our knowledge to provide the most efficient Google Ads campaigns.
  • In-House Designers and Copywriters: Our in-house team of skilled Google Ads designers and copywriters work together to create compelling and visually appealing ad creatives. We ensure your ads stand out from the competition by crafting engaging content and eye-catching visuals.
  • Diverse Google Ads Services Portfolio: We offer a diverse range of Google Ads services tailored to meet your specific needs. Whether you require search ads, display ads, or video ads, we have the expertise to develop and execute effective campaigns across various platforms.
  • Transparency: At Samyak Online, transparency is the foundation for building strong, long-term client relationships. We keep you informed about the progress of your campaigns, providing regular updates and detailed reports to ensure you are always in the loop.
  • Low Cost Solutions: We understand the importance of delivering value for your investment. That's why we offer the lowest-priced Google Ads campaigns without compromising quality. Our focus is on generating the best return on your advertising budget.
  • No Long-term Contracts: Long-term contracts with our managed services won't tie you down. We believe in earning your trust and loyalty through our exceptional performance rather than forcing you into extended commitments. This flexibility allows you to adapt and adjust your advertising strategy as your business evolves.
  • Cost-effectiveness: One of the key advantages of utilising Google Ads is its cost-effectiveness. You only pay for actual clicks on your ads, meaning you're investing your budget solely in potential customers who have shown genuine interest in your offerings. This targeted approach maximises every penny spent on advertising, generating the highest returns possible.
  • Max ROI: Speaking of returns, Google Ads is renowned for delivering an exceptional return on investment (ROI). By bidding on a carefully selected set of keywords, your ads will appear prominently in search results, increasing visibility and attracting qualified leads. Our expert team will assist you in optimising your campaign to ensure maximum impact and conversion rates.
  • Best Result Within Your Budget: Don't let a limited budget hold back your advertising efforts. Please take advantage of our Google Ads campaign management services for small businesses. Experience the power of cost-effective solutions, higher ROI, and the growth of effective online advertising.

Contact Us for Google Ads Advertising Services

Google Ad FAQs

What is the minimum budget with which I can start Google Ads campaign?

There is no minimum budget defined for Google Ads. However, it is tough to getting satisfactory results in less than $10 or $20 per day budget.

How can I save more on Google Ads campaign?
  • Improve the Quality Score
  • Delete low scoring (underperforming) keywords
  • Improve the Ad copy
  • Implement location tagging
  • Follow a data-based Ad Schedule
How can I create the most effective Google Ads?

To create compelling and sales effective Google Ads, focus on the following four areas:

  • Write genuinely compelling ad copy highlighting benefits without ‘forcing to buy’ approach 
  • Create Google Ads that strengthens brand, trustworthiness, products, and support services
  • Create Google Ads to deliver the best values to potential buyers; for example, use extensions 
  • Test your Google Ads to optimize the message using different metrics for a particular goal
Which is a better option for paid advertising- Google Ads or Facebook ads?

If you want to boost up leads, conversion rate, and sales, Google Ads is a better choice between the two. If your goal is to strengthen brand awareness and demand, the Facebook ad is the more economical choice.

What is Automatic Campaign? How does it work?

When you choose an Automatic campaign in Google Ads to promote your products/services without any hassle of making frequent changes, the advanced machine learning technology of Google Ads optimizes your advertising cost for the set budget. Google monitors the campaign’s performance and set the best bid to help you achieve the particular business goal. You can set to change bids and ad status anytime on your own also. The major benefit of the Automatic Google Ads campaign is that it allows for setting ad display rules according to favorite time of day, favorable seasonal factor, budget limitations, etc. Metric based rules minimize the expenditure and maximize the gains.

What is are Keywords in Google Search Ads?

These are the words or phrases commonly used for Google Searches that rank your Google ad to appear competitively in ads visible at the top of organic search results. For an effective Google Ads campaign, you should have an optimized list of top-performing keywords.

What is a Bid?

Bid is the maximum price agreed by you to pay for each click on a Google ad.

What is Quality Score?

Quality score, 1-10 scale, is a metric to assess the quality and relevancy of landing pages, keywords, and Google ads. Higher quality score awards for a lower price and higher ad position. Landing page experience is a major driving force to get a higher Quality score. This important metric defines the relevancy of keywords to your ad and the landing page. Higher ‘Quality Score’ lowers the bid cost and improves the ad rank in search results. Google fixes QS for each keyword you shortlist on the base of: 1. Relevancy to the landing page; 2. Expected CTR; 3. Relevancy to the ad. The Quality Score can be checked with ‘Quality Score’ status columns: Landing page experience, Expected CTR, and Ad relevance.

What is Ad Rank?

Ad Rank is a metric that denotes the Google ad position relative to other ads on a page; it also informs whether the ad will be displayed or not. Ad Rank depends upon auction-time, ad quality, ad relevance, click-through rate, landing page experience, prominence of extensions, etc. If your competitors bid higher than you did, even then, the professional optimization of Google Ads for the particular keywords can place your ad at a higher position by improving Ad Rank. Ad Rank is calculated each time whenever your ad qualifies for the appearance for a particular search term. This metric determines the placement of your ad relative to competitive ads. The ad rank is fixed on the base of bid, ‘Quality Score’, and several other factors.

What is Ad Relevance?

Ad Relevance is a metric that shows how fairly Google Ad is related to target keyword/s. There are three levels of ad relevance- Above average, Average, and Below average. If you get Ad relevance ‘Below average’, it is time to optimize the ad quality.

What is Ad Position?

It is the rank of your Google Ads in relation to competitive ads. #1 ad position denotes that your ad appears at the top of other ads that appeared on that page. Ad Rank is fixed afresh each time when your ad is found eligible to rank for the particular search term.

What is CPC?

Cost Per Click(CPC) is the cost of one click on your Google Ad. The cost determines the success of Google ads campaign.

What is CTR?

The Click Through Rate (CTR) can be had by dividing the numbers of clicks by impressions. CTR denotes the percentage of web visitors directed by the click at Google ad.

What is a Conversion?

The term Conversion denotes the action taken after clicking your Google ads like call, mail, purchase, signing up, etc. Conversion in Google Ads is the next act of a visitor after getting the relevant and useful information in an impressive manner. The conversion is not confined just to ‘sales’; the actions like installing the app and subscribing for emails also come under the umbrella of conversion. Conversion rate is the percentage of conversions per Google ad interaction i.e. (number of conversions x 100 ÷ total numbers of ad interactions). Google offers a free Conversion tracking tool in Google Ads account. The conversion rate is an important metric because it reflects the success of the Google Ads campaign for the particular keywords, listings, and ads. It helps you plan better to increase ROI by better-optimized bidding strategies.

What are conversion actions examples?

Following types of users’ actions in addition to ‘Local action’ can be tracked by Conversion tracking tool:-

  • ● Website actions: A visitor completes after landing at the website like sign-up, purchases, etc.
  • ● Phone calls: A Google Ads visitor calls directly to a mentioned phone number mentioned on your website, or clicks a mentioned phone number on the mobile website.
  • ● Import: A Google Ads visitor begins buying process online but completes the buying process offline.
  • ● App actions: A Google Ads visitor downloads and installs a mobile app.
What is an Ad Asset?

An Ad Asset is a link placed within the ad to serve additional information about the business, products, or other reasons to buy from you. Ad Assets, providing more ways of interactions, improve visibility of ads as well as prominence to searches. Ad Assets including call buttons, location map, additional engaging text, links to the prominent area of the website etc are highly effective to increase the CTR of Google Ads. Google Ad selects the best relevant asset for each search; therefore, using relevant Assets with Google ad is a smart way to have a competitive edge in paid advertising. The Assets are shown only if these are supposed effective to improve the performance of the ad and you have the minimum Ad Rank required by Google.

What is Landing Page Experience?

Landing Page experience is a metric used by Google Ads to assess how relevant is yours referred landing page for the users’ search intent. Landing pages are well organized for the particular search terms. The assessment of landing page experience helps you fill the gaps that impact the user experience and thus the potential of leads, conversion, and sales. Landing Page experience is assessed at three levels- below average, average, and above average. Landing page experience is a metric to measure the visitors’ experience after landing at the web page linked to Google Ads. It is measured through a number of automated processes following the set of quality standards. The landing page experience, different to policy violations, affects your Ad Rank. If your Google Ad delivers poor experience, it may be shown less in the Google Ads window. To ensure the best landing page experience in Google Ads, you should focus on:-

  • ● Relevance and usability of original content created to provide specific information
  • ● Relevance to keyword and search intent
  • ● Trustworthiness and transparency
  • ● Ease of navigation for desktop and mobile users
  • ● istinguish sponsored content from your own website content
Is Google Ads an affordable advertising channel for a new business with a limited budget?

Yes. New businesses often have weak brand recognition and low organic web traffic. Google Ads delivers instant boost to leads, conversion rate, and sales. The Google Ads services company optimizes cost of the Google Ads campaign for any budget and period.

What are the options for Google Ads?

You have three basic options to start Google Ads campaign:

  • Search Network campaign – Text ads displayed at top of Google Search results pages
  • Display Network campaigns – Image formatted ads that appear on different websites and apps when a potential customer visits
  • Video campaigns – Video formatted ads that appear before or during the YouTube videos
How can I start a Google Ads campaign?

Monitoring the performance, continuous optimization, and managing the cost are the major challenges of a successful Google Ads campaign; therefore, you need to hire a reputed Google Ads specialist agency to ensure the maximum ROI in a hassle-free manner.

What is the Global site tag?

The global site tag helps you expand remarketing lists by adding new visitors with respective cookies on your web domain. Global site tag must be installed on every web page to know more about the potential visitors and their buying behavior.

What is an Event snippet?

Often applied in dynamic remarketing, it works with a global site tag. It tracks actions that might be considered as conversions. Event snippet measures user activities like signing and browsing the products/services.

What is AdSense?

It is a Google product that facilitates the web owners to earn by allowing to display the Google ads on their business websites. Web owners choose the place to display the ads; and, earn for each click on the ads.

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