A Pay Per Click search engine enables us to list our site at the top of the search engine results. We pay only when a searcher/ clicker clicks on our listing and connects to our site. We don’t pay to list, we only pay for clicks or click throughs. You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results. An account with a PPC search engine is a great way to drive targeted traffic to the site because we only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with the bigger search engines.