A Pay Per Click search
engine enables us to list our site at the top
of the search engine results. We pay only when a searcher/
clicker clicks on our listing and connects to
our site. We don’t pay to list, we only
pay for clicks or click throughs. You list your website by selecting keywords
that refer to your product or service. For each
keyword you determine how much you are willing
to spend. The higher you bid the higher you
will appear in the search results. An account with a PPC search engine is a great
way to drive targeted traffic to the site because
we only pay for actual clicks to your site.
It is risk free and a cheaper alternative to
listing with the bigger search engines.