The Keyword / Searchable Phrase must be included in the Title / Description of the web page. The starting point of top portion of the page must contain the Keywords and it must be repeated twice or thrice near to first keyword and then across the page with keyword density between 7-10 % preferably in link text or bold text.

Google gives weightage to Link Popularity Links from:

• Dmoz,
• Yahoo,
• Gigablast and
• other Links with Site of Same Category

are very helpful in ranking high in Google.