Opt-in Email Marketing / Permission Based Email Marketing Process

There is a simple process in putting a successful permission-based email marketing campaign in place. The process is below.

• Use of permission-based email marketing software that allows us to create and attach newsletters.
• Type and frequency of email communication.
• Creation of a good email template.
• Adding a sign-up form to the web site so we can start collecting subscribers and import any existing lists of subscribers that have already requested us for communications.
• Development of quality relevant content for the newsletter and send it out to your list.
• Sending of newsletters, announcements, or promotions with consistent frequency.

As the list grows, you will notice increased traffic on the day of and the days following an email was sent.