DO’s of List Building

Make it Easy to Opt In Once people reach your site, make it as easy as possible to opt in. The link to your sign-up page should be very visible on your home page, jump page or other Web page.

• You include a link to your sign-up page wherever your company is listed on a partner or affiliate site.
• Know Your Target Audience When someone opts in, request a limited number of demographic questions, such as company name, industry or physical location.
• Pass it On! “Word-of-mouth” works in the online world too, and it’s called “viral marketing.” A targeted, well-crafted and relevant message will be passed along.
• Consider the 4 Cs Clear. Concise. Compelling. Customer-centric.

Don’ts of List Building

• Deluge Your Subscribers with Too Many Emails.
• How much is too much? It just depends on the appropriateness, or timeliness, of your message.
• Spend too much money acquiring names.