Advantages

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communication for different specific purposes to an audience.

Example of Email Marketing

• Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in e-mails sent by other companies to their customers.