You can attract prospects and clients in your niche market if you publish contents keeping in mind the following points:-

• Your reader will read your post looking for what is in it for them.
• The post should be free of typos and grammatical errors.
• Keep post short and simple as people read online and out of time. Publishing short posts more frequently is a better way thanlenghty ones.
• The post should be live and to the point.
• The sentences should be short and one concept per sentence.
• It should be informal like you talk.
• The headline should be clear conveying the post message.
• Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.
• Your post should have relvant keywords. This will help you to increase search engines rankings.